火锅店策划书Hot Pot8.docx

火锅店策划书Hot Pot8.docx

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火锅店策划书HotPot8

Group4

Members:

Number5古晓薇

Number12黄文章

Number20马立英

Number34曾倩莹

Number42覃柳林

Chapter1.Headstoresurveyandgoal3

StoreSurvey:

3

Goals:

5

Chapter2.Products&Service6

ProductSurvey:

6

Service:

9

Equipment12

Chapter3.Market&Competition13

Message:

13

Market:

13

Competition:

13

advertise14

Chapter4.Insurance16

Riskcontrol:

16

Chapter5.Management:

20

Theconstitutionofhotpotshoppersonnel:

20

Hotpotshoppersonnelmanagement20

Purchasebusinessmanagement21

Storagebusinessmanagement21

Chapter6.Contingency23

Chapter7.FinancialPlan25

Chapter8.Conclusion26

Shoppromotionplan:

26

Chapter1.Headstoresurveyandgoal

Astimewentbythepaceoflifeconstantlywalking,withthereturnofhot,coldweathercomes,hotpotandnodoubtwillbecomeeverybody'sdarling,steamingpot,alwayshelpspeopletoforgettemporarilycolder,soopenahotpotinthewinterisagoodchoice.

StoreSurvey:

1：

Happyhotpotshopdecorationhallarea,happy

Accordingtothehotpotshopmarketpositioning,hallareaof100squaremeters,isdividedintotwolayers,thetableintable30above.Thefloorwithkitchen,bathroom,dining,anddiningarea,twobuildingsarethediningarea,havetoilet.

2：

Happyhotpotshopdecorationstyle：

Happyhotpotshopbelongstothelowconsumptionlevel,averagepercapitaconsumptioninthe30-40Yuan,dinersarecollegestudentsandotheryoungpeople.Soitshouldbeinthedecorativestyleisunified,style,theenvironmentalqualityofmediumprinciple,tocreateawarm,simplediningenvironmentasthegoal.ThegroundpartofthefloortileCollage;ceilingportionofpapergypsumboardfire,edgepartleveltwoceilingmoldingtemperature,hiddenlightsourceisreflectedbyceiling,hallandasmallamountofchandeliers,surfacepastescrapingprocessing;thishalllayoutismanagingcost,isconvenienttocleantwohealth,alsodoesnotlosehotpotconsumptionclass.Buthangingbeautiful,generous,reflectingtheredmanlifelandscape,characterface,soastoenhancetheculturalatmosphere.

3：

Happyhotpotdecoration--restaurantfurnitureandreasonablelayout

（1）Tables

Table,dividedtwokinds,roundtablediameteris120cmor140cm,forabout10peoplediningtablenumber;80cm×100cm,for2-4peopledining.Roundtableandthetableofquantityshouldbebasedonthehallstructuresuitedto.

（2）Droptable

Droptableofcommonlyusedspecifications,length80cm,width50cm,height70cm.Droptableandtheratioofthenumberforgeneral1:

2-1:

4,thespecificnumberandpositionaccordingtothetablelayout.

（3）Diningchair

RestaurantChairwithRestaurantStylecoordination,generalrequirementschairdexterity,convenienttomove,chairandchaircanbestackedtogether,restaurantwithawoodenchair.

4：

Happyhotpotdecoration--RestaurantChannel

（1）Therestaurantlinearrangement

a）:

Guestlineshouldbefromthedoortotheseatbetweenthechannelsmoothoperatorsforthebasicrequirements,generallyusinglinearaswell.Intheregionalsettingscanbestoredoffthestage,tableware,andcontributetotheservicepersonneltoshortentheroute.

b）:

RestaurantWaiter,attendantlineoflinelengthonworkefficiencyhasadirectimpact,inprincipleshouldbetheshorterthebetter

（2）Therestaurant'schannel

Tableshaveaguestseatsizeabout50cm,walkingatleastchannelsize100cm.

5：

Happyhotpotdecoration--source（power）arrangement

Shouldhavenaturalgas,pipelineformaintenanceposition,inthedecorationshouldallembedded.Iftheliquefiedgasbottle,itshouldbeplacedunderthetable,inaddition,theroomshouldbeconfiguredwithsufficientfirefightingequipment.

6：

Happyhotpotshopdecoration--kitchenallocation

（1）Thekitchenareaofcontrolin30-60squaremeters.

（2）Thekitchenelectricalequipment.

（3）Thekitchenlightingandventilationequipment.

（4）Musthaveaflyprevention,dustprevention,preventionfacilities.

（5）Thecleaningtankandthekitchenshelfthangeneralfoodoperation.

7：

Happyhotpotshopdecoration--officeconfiguration

Officeasarestaurantoperatordailyofficeuse,butalsocanbeusedasaparlor,signing,smallmeetingrooms,thestyleofdecorationshouldbeconsistentwiththehall,equippedwithtablesandchairs,filingcabinetsandallkindsofdailyofficesupplies.

8：

Happyhotpotshopdecoration--warehouseallocation

Thetreasuryasauxiliarymaterialsanddrycargostorage,generallyaccordingtotherestauranttodeterminehowmuchcargostorage.Generalrequirementstoventilation,notdamp,ratproof,antipest;shelfplacement,commodityclassification,maintainacleanandorderly.

Goals:

1.Touristsconstantlywithinhalfayear,aftersixmonthsdoublingtourists.

2.ThefirstyearstandsfirminNanning,inoneyearrecoupsthecost.

3.Enhancesthepopularityinoneyear,firesthebrand,makingtheentireNanningknowthishotpotshop.

4.Thisstorewillbeanadditional2storeswithin2years,andgraduallydevelopedintoastrongeconomicstrengthandhavesomehotpotchainmarketshare,amongthemanypotbrandintoapieceofheavenandEarth,andwillbecomeacateringindustry'swell-knownbrands.

Chapter2.Products&Service

ProductSurvey:

Theheadstorefollowstheproductqualityisthelife,whenthehigh-qualityserviceisthefoundation,themodernmanagementthemethod,thecustomersatisfactionisthemanagementofgoalobeystheaim.Insistingthat“customerissupreme”,realizestheattractivesatisfactionpercentagehundredservicestoobeytheaiminvariousaspects,unceasingraisingproductquality.Thehotpotgreatvarietyofgoodsofheadstore,thetastediversification,theflavoristasty,doesnotdospicily,isnotdryandhot,hotmoderate,tastes,oillong,butisnotgreasy;Theheadstorecanalsoactaccordingtocustomer'srequest,modulatestastethatyouneed.

Wehavedifferentpopulationshavedifferentproducts.Forexample,familypackages,couplespackages,businesspackages,commonpackagesandcargopackages

FamilyApackage：

Sheepmeat+volume+FicussimplicissimaLourrabbitmeat（duck）+Frog+beef+mushroom+lettuce+melon+rice4Bowl!

Freenourishcool/hotpot（2-1）

FamilyBpackage：

Plane+freshmutton+lambmeatballsofmuttonfillingfourpills+plate+rinse+sheepintestinesorplanningmuttondishes+smallsteameddumplings+colddish

FamilyCpackage：

Noah+Angusmeatfreshducksausage+beefnoodle+developed+Spicybeef+lambkebab+Melaleucaabdominal+pomfret+Quartetthreemeat+frieddumplings+sausage+mushroom+widepowder+PleurotusSAJOR-caju+skinofbeancurd

FamilyDpackage：

Pot+Bacon+Mongoliavolume+freshduckkidney+ducksausageoflamb+blackcattlebeef+beeftendonballs+mountainfreshblood+freshYubatofu+Lotus+duck+mushroom+cabbage

LoverApackage：

mushroomsouppot+andbeef+lamb+DuckBay+vegetablessmalltailorFrostpowder+mushroom+sheep+tofu+hotpotNoodles

LoverBpackage：

Stillthesoupbeef+high-qualitygoodslamb+freshcutthechickenpiece+shrimptoslide+greenvegetableshorsd'oeuvre+funguscategorydoubletoputtogether+legumesdoubletoputtogether+widepowder+sweetpotatochip+torollthesurface+snowflakemeatball

LoverCpackage：

Fragrantspicyshrimp+fishbeancurd+sausage+auriculariaauricula+Chongqingagarjelly+potato+sweetpotato+widepowder+driedrolledbeancurd+preservedeggBeancurd

BusinessApackage：

Wildsoft-shelledturtle+bullfrog+lilyflower+auriculariaauricula+sweetpotato+turnip+beancurd+finebean-and-wheatnoodle

BusinessBpackage：

Thesupremebeef+dragonboatsashimi（eatsuncooked）+interactionbeef+thetopgradebeef+fivespiceschickenfeet+theoldvinegarshelledpeanut+gefiltefish+lilyflower+thebitterchrysanthemum+thewidestarchnoodles+lettuce+sevencolorsurface/sesameseedcake4!

Clearsoupcaldron/hotpotisoptional

BusinessCpackage：

Rinsesfragrantpot/healthpot2tochoose1+vegetariandietabalones/lion/lucktoinstall/monkeymushroomhot4tochoose2+slicedham+elementshiitakemushroomporkdriedrolledbeancurd+beancurd+spinachwintermelon+pumpkin+potatochip+chrysanthemumcoronariumbeannoodles+greenvegetables+greens

BusinessDpackage：

Featuredrabbit+rabbitsoup+steamedfragrantsteamedfishwithdry+mixed+spicedrabbitheadtakesJen+mountainpepperfungus+copy+quaileggrabbitmeat+Merlinluncheonmeatcrispymeat+vegetable+tip+Lotus+mushroom+lettuce+tomato+Yandumpling

RegularApackage:

Thegrasscarpapproximately3jin（ebullitionfish,leapspepperfish,irisfragrantspicyfishandpickledcabbagelegumeflowerfishfourkindsoftastesoptional）+fivespicesbeancurdstrip/theNorthSichuanagarjelly/Koreanpickledvegetable/hotcaltropstarch4tochoose1+kelp/potato/spinach/auriculariaauricula/gefiltefish+spinachsurface

RegularBpackage:

SHUNDEpublicgrasscarpsoup+mountain+white/greenheadduckautotrophicValleyfedtochickensgo+farmhousesinceBurger+pickles+tofuYuba+homemadehome+mixedvegetable

RegularCpackage:

Hottimefish/saucefragranttimefish2chooses1+smallsausages+thewidepowder+cabbage+auriculariaauricula+Chongqingagarjelly+MeiCaisunsilk+rice+chrysanthemumtea

CargoApackage：

Mandarinduckpot/redsoupcaldron2chooses1+freshfishhead+ruralareaunsophisticatedduckintestines+egg-yolkgoodliver+FuxiNiuXiaostomach+porkcoriandermeatball+high-qualitygoodsoldslicedmeat+greentripe+shrimpdumplings+hotpotpackageof+sausages+thefreshduckblood+themanualpumpkincake+lilyflower+