火锅店策划书Hot Pot8.docx
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火锅店策划书HotPot8
Group4
Members:
Number5古晓薇
Number12黄文章
Number20马立英
Number34曾倩莹
Number42覃柳林
Chapter1.Headstoresurveyandgoal3
StoreSurvey:
3
Goals:
5
Chapter2.Products&Service6
ProductSurvey:
6
Service:
9
Equipment12
Chapter3.Market&Competition13
Message:
13
Market:
13
Competition:
13
advertise14
Chapter4.Insurance16
Riskcontrol:
16
Chapter5.Management:
20
Theconstitutionofhotpotshoppersonnel:
20
Hotpotshoppersonnelmanagement20
Purchasebusinessmanagement21
Storagebusinessmanagement21
Chapter6.Contingency23
Chapter7.FinancialPlan25
Chapter8.Conclusion26
Shoppromotionplan:
26
Chapter1.Headstoresurveyandgoal
Astimewentbythepaceoflifeconstantlywalking,withthereturnofhot,coldweathercomes,hotpotandnodoubtwillbecomeeverybody'sdarling,steamingpot,alwayshelpspeopletoforgettemporarilycolder,soopenahotpotinthewinterisagoodchoice.
StoreSurvey:
1:
Happyhotpotshopdecorationhallarea,happy
Accordingtothehotpotshopmarketpositioning,hallareaof100squaremeters,isdividedintotwolayers,thetableintable30above.Thefloorwithkitchen,bathroom,dining,anddiningarea,twobuildingsarethediningarea,havetoilet.
2:
Happyhotpotshopdecorationstyle:
Happyhotpotshopbelongstothelowconsumptionlevel,averagepercapitaconsumptioninthe30-40Yuan,dinersarecollegestudentsandotheryoungpeople.Soitshouldbeinthedecorativestyleisunified,style,theenvironmentalqualityofmediumprinciple,tocreateawarm,simplediningenvironmentasthegoal.ThegroundpartofthefloortileCollage;ceilingportionofpapergypsumboardfire,edgepartleveltwoceilingmoldingtemperature,hiddenlightsourceisreflectedbyceiling,hallandasmallamountofchandeliers,surfacepastescrapingprocessing;thishalllayoutismanagingcost,isconvenienttocleantwohealth,alsodoesnotlosehotpotconsumptionclass.Buthangingbeautiful,generous,reflectingtheredmanlifelandscape,characterface,soastoenhancetheculturalatmosphere.
3:
Happyhotpotdecoration--restaurantfurnitureandreasonablelayout
(1)Tables
Table,dividedtwokinds,roundtablediameteris120cmor140cm,forabout10peoplediningtablenumber;80cm×100cm,for2-4peopledining.Roundtableandthetableofquantityshouldbebasedonthehallstructuresuitedto.
(2)Droptable
Droptableofcommonlyusedspecifications,length80cm,width50cm,height70cm.Droptableandtheratioofthenumberforgeneral1:
2-1:
4,thespecificnumberandpositionaccordingtothetablelayout.
(3)Diningchair
RestaurantChairwithRestaurantStylecoordination,generalrequirementschairdexterity,convenienttomove,chairandchaircanbestackedtogether,restaurantwithawoodenchair.
4:
Happyhotpotdecoration--RestaurantChannel
(1)Therestaurantlinearrangement
a):
Guestlineshouldbefromthedoortotheseatbetweenthechannelsmoothoperatorsforthebasicrequirements,generallyusinglinearaswell.Intheregionalsettingscanbestoredoffthestage,tableware,andcontributetotheservicepersonneltoshortentheroute.
b):
RestaurantWaiter,attendantlineoflinelengthonworkefficiencyhasadirectimpact,inprincipleshouldbetheshorterthebetter
(2)Therestaurant'schannel
Tableshaveaguestseatsizeabout50cm,walkingatleastchannelsize100cm.
5:
Happyhotpotdecoration--source(power)arrangement
Shouldhavenaturalgas,pipelineformaintenanceposition,inthedecorationshouldallembedded.Iftheliquefiedgasbottle,itshouldbeplacedunderthetable,inaddition,theroomshouldbeconfiguredwithsufficientfirefightingequipment.
6:
Happyhotpotshopdecoration--kitchenallocation
(1)Thekitchenareaofcontrolin30-60squaremeters.
(2)Thekitchenelectricalequipment.
(3)Thekitchenlightingandventilationequipment.
(4)Musthaveaflyprevention,dustprevention,preventionfacilities.
(5)Thecleaningtankandthekitchenshelfthangeneralfoodoperation.
7:
Happyhotpotshopdecoration--officeconfiguration
Officeasarestaurantoperatordailyofficeuse,butalsocanbeusedasaparlor,signing,smallmeetingrooms,thestyleofdecorationshouldbeconsistentwiththehall,equippedwithtablesandchairs,filingcabinetsandallkindsofdailyofficesupplies.
8:
Happyhotpotshopdecoration--warehouseallocation
Thetreasuryasauxiliarymaterialsanddrycargostorage,generallyaccordingtotherestauranttodeterminehowmuchcargostorage.Generalrequirementstoventilation,notdamp,ratproof,antipest;shelfplacement,commodityclassification,maintainacleanandorderly.
Goals:
1.Touristsconstantlywithinhalfayear,aftersixmonthsdoublingtourists.
2.ThefirstyearstandsfirminNanning,inoneyearrecoupsthecost.
3.Enhancesthepopularityinoneyear,firesthebrand,makingtheentireNanningknowthishotpotshop.
4.Thisstorewillbeanadditional2storeswithin2years,andgraduallydevelopedintoastrongeconomicstrengthandhavesomehotpotchainmarketshare,amongthemanypotbrandintoapieceofheavenandEarth,andwillbecomeacateringindustry'swell-knownbrands.
Chapter2.Products&Service
ProductSurvey:
Theheadstorefollowstheproductqualityisthelife,whenthehigh-qualityserviceisthefoundation,themodernmanagementthemethod,thecustomersatisfactionisthemanagementofgoalobeystheaim.Insistingthat“customerissupreme”,realizestheattractivesatisfactionpercentagehundredservicestoobeytheaiminvariousaspects,unceasingraisingproductquality.Thehotpotgreatvarietyofgoodsofheadstore,thetastediversification,theflavoristasty,doesnotdospicily,isnotdryandhot,hotmoderate,tastes,oillong,butisnotgreasy;Theheadstorecanalsoactaccordingtocustomer'srequest,modulatestastethatyouneed.
Wehavedifferentpopulationshavedifferentproducts.Forexample,familypackages,couplespackages,businesspackages,commonpackagesandcargopackages
FamilyApackage:
Sheepmeat+volume+FicussimplicissimaLourrabbitmeat(duck)+Frog+beef+mushroom+lettuce+melon+rice4Bowl!
Freenourishcool/hotpot(2-1)
FamilyBpackage:
Plane+freshmutton+lambmeatballsofmuttonfillingfourpills+plate+rinse+sheepintestinesorplanningmuttondishes+smallsteameddumplings+colddish
FamilyCpackage:
Noah+Angusmeatfreshducksausage+beefnoodle+developed+Spicybeef+lambkebab+Melaleucaabdominal+pomfret+Quartetthreemeat+frieddumplings+sausage+mushroom+widepowder+PleurotusSAJOR-caju+skinofbeancurd
FamilyDpackage:
Pot+Bacon+Mongoliavolume+freshduckkidney+ducksausageoflamb+blackcattlebeef+beeftendonballs+mountainfreshblood+freshYubatofu+Lotus+duck+mushroom+cabbage
LoverApackage:
mushroomsouppot+andbeef+lamb+DuckBay+vegetablessmalltailorFrostpowder+mushroom+sheep+tofu+hotpotNoodles
LoverBpackage:
Stillthesoupbeef+high-qualitygoodslamb+freshcutthechickenpiece+shrimptoslide+greenvegetableshorsd'oeuvre+funguscategorydoubletoputtogether+legumesdoubletoputtogether+widepowder+sweetpotatochip+torollthesurface+snowflakemeatball
LoverCpackage:
Fragrantspicyshrimp+fishbeancurd+sausage+auriculariaauricula+Chongqingagarjelly+potato+sweetpotato+widepowder+driedrolledbeancurd+preservedeggBeancurd
BusinessApackage:
Wildsoft-shelledturtle+bullfrog+lilyflower+auriculariaauricula+sweetpotato+turnip+beancurd+finebean-and-wheatnoodle
BusinessBpackage:
Thesupremebeef+dragonboatsashimi(eatsuncooked)+interactionbeef+thetopgradebeef+fivespiceschickenfeet+theoldvinegarshelledpeanut+gefiltefish+lilyflower+thebitterchrysanthemum+thewidestarchnoodles+lettuce+sevencolorsurface/sesameseedcake4!
Clearsoupcaldron/hotpotisoptional
BusinessCpackage:
Rinsesfragrantpot/healthpot2tochoose1+vegetariandietabalones/lion/lucktoinstall/monkeymushroomhot4tochoose2+slicedham+elementshiitakemushroomporkdriedrolledbeancurd+beancurd+spinachwintermelon+pumpkin+potatochip+chrysanthemumcoronariumbeannoodles+greenvegetables+greens
BusinessDpackage:
Featuredrabbit+rabbitsoup+steamedfragrantsteamedfishwithdry+mixed+spicedrabbitheadtakesJen+mountainpepperfungus+copy+quaileggrabbitmeat+Merlinluncheonmeatcrispymeat+vegetable+tip+Lotus+mushroom+lettuce+tomato+Yandumpling
RegularApackage:
Thegrasscarpapproximately3jin(ebullitionfish,leapspepperfish,irisfragrantspicyfishandpickledcabbagelegumeflowerfishfourkindsoftastesoptional)+fivespicesbeancurdstrip/theNorthSichuanagarjelly/Koreanpickledvegetable/hotcaltropstarch4tochoose1+kelp/potato/spinach/auriculariaauricula/gefiltefish+spinachsurface
RegularBpackage:
SHUNDEpublicgrasscarpsoup+mountain+white/greenheadduckautotrophicValleyfedtochickensgo+farmhousesinceBurger+pickles+tofuYuba+homemadehome+mixedvegetable
RegularCpackage:
Hottimefish/saucefragranttimefish2chooses1+smallsausages+thewidepowder+cabbage+auriculariaauricula+Chongqingagarjelly+MeiCaisunsilk+rice+chrysanthemumtea
CargoApackage:
Mandarinduckpot/redsoupcaldron2chooses1+freshfishhead+ruralareaunsophisticatedduckintestines+egg-yolkgoodliver+FuxiNiuXiaostomach+porkcoriandermeatball+high-qualitygoodsoldslicedmeat+greentripe+shrimpdumplings+hotpotpackageof+sausages+thefreshduckblood+themanualpumpkincake+lilyflower+