Businessplantemplate全英商业计划书模板.docx

Businessplantemplate全英商业计划书模板.docx

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Businessplantemplate全英商业计划书模板

Businessplanforanewbusiness

Thebusinessplanconsistsofanarrativeandseveralfinancialworksheets.Thenarrativetemplateisthekeytothebusinessplan.Itcontainsmorethan150questionsdividedintoseveralsections.Omitanyquestionsthatdonotapplytoyourtypeofbusiness.Whenyouhavefinishedwritingyourfirstdraft,youwillhaveacollectionofsmallessaysonthevariousaspectsofthebusinessplan.Thenextstageistoeditthemintoasmooth-flowingnarrative.

Therealvalueofcreatingabusinessplanisnotinhavingthefinishedplaninyourhand;rather,thevalueliesintheprocessofresearchingandthinkingaboutyourbusinessinasystematicway.Theactofplanninghelpsyoutothinkthingsthroughthoroughly,studyandresearchifyouarenotsureofthefacts,andlookatyourideascritically.Ittakestimenow,butwillhelpavoidcostly,perhapsdisastrous,mistakeslater.

Thisbusinessplanisaspecificmodelsuitableforhigh-techbusinesses.Beforeyoubegin,lookatthe1stsectionTailoringtheplan.Ithastipsforfine-tuningyourplantomakeaneffectivepresentationtoinvestors.Ifthisiswhyyou’recreatingyourplan,payparticularattentiontoyourwritingstyle.Youwillbejudgedbythequalityandappearanceofyourworkaswellasbyyourideas.

Ittypicallytakesseveralweekstocompleteagoodplan.Mostofthattimeisspentinresearchingandrevisingyourideasandassumptions.Butthisisthevalueoftheprocess.Somaketimetodothejobproperly.Thosewhodosoneverregrettheeffort.Andfinally,besuretokeepdetailednotesonyoursourcesofinformationandontheassumptionsunderlyingyourfinancialdata.

Tailoringtheplan

Thegenericbusinessplanpresentedshouldbemodifiedtosuityourspecifictypeofbusinessandtheaudienceforwhichtheplaniswritten.

Forraisingcapital

Forinvestors

Investorshaveadifferentperspective.Theyarelookingfordramaticgrowth,andtheyexpecttoshareintherewards:

oFundsneededshort-term

oFundsneededintwotofiveyears’time

oHowthecompanywillusethefunds,andwhatthiswillaccomplishforgrowth

oEstimatedreturnoninvestment

oExitstrategyforinvestors（buyback,saleorIPO）

oProportionofownershipthatyouwillgiveuptoinvestors

oMilestonesorconditionsthatyouwillaccept

oFinancialreportingtobeprovided

oInvolvementofinvestorsontheboardorinmanagement

Fortypeofbusiness

High-techcompanies

Economicoutlookfortheindustry

Willthecompanyhaveinformationsystemsinplacetomanagerapidlychangingprices,costsandmarkets?

Willyoubeonthecuttingedgewithyourproductsandservices?

Whatisthestatusofresearchanddevelopment?

Andwhatisrequiredto:

oBringproduct/servicetomarket?

oKeepthecompanycompetitive?

Howdoesthecompany:

oProtectintellectualproperty?

oAvoidtechnologicalobsolescence?

oSupplynecessarycapital?

oRetainkeypersonnel?

High-techcompaniessometimeshavetooperateforalongtimewithoutprofitsandsometimesevenwithoutsales.Ifthisfitsyoursituation,abankerprobablywillnotwanttolendtoyou.Venturecapitalistsmayinvest,butyourcasemustbeverygood.Youmustdolonger-termfinancialforecaststoshowwhenprofittake-offisexpectedtooccur.Andyourassumptionsmustbewelldocumentedandwellargued.

Businessplan

OWNERS

YourBusinessName

Date

E-Mail

Webpage

Tableofcontents

1.Executivesummary6

2.IntroductiontotheCompanyanditsManagement7

2.1CompanyOverview7

2.2OrganisationalStructure7

2.3TheManagementTeam7

2.4AdvisoryBoard7

2.5ProposedManagementCompensation7

2.6HeadcountForecast7

3.ProductsandServicesDescription8

3.1ProductsandTechnologiesIntroduction8

3.2DetailedDevelopmentPlan8

3.2.1ProductRoadmaps8

3.2.2DevelopmentStages8

3.3FutureApplications8

4.MarketingAnalysis9

4.1MarketTrend9

4.2MarketSegmentation10

4.3MarketGap（UniqueSellingPoint）10

4.4CompetitiveAnalysis10

5.BusinessModel12

5.1CoreCompetence12

5.2SWOTAnalysis12

5.3MarketingPlan12

5.4SalesForecast14

5.4.1RealisticScenario15

5.4.2OptimisticScenario15

5.4.3PessimisticScenario15

6.RiskAnalysisandManagement16

6.1TechnicalRisk16

6.1.1TechnologySafety16

6.1.2ProductQuality16

6.1.3Delay16

6.2CompetitionRisk16

6.3ManagementofGrowth17

6.4MarketRisk17

7.FinancialPlan18

7.1SummaryofAssumptions18

7.1.1Revenue18

7.1.2DirectVariableCosts18

7.1.3FixedAssetInvestment18

7.1.4HumanResources18

7.1.5ServicesRenderedby3rdParty18

7.1.6InfrastructureandOperationalCosts18

7.1.7Marketing18

7.1.8Tax18

7.2Break-EvenPosition18

7.3Projectedprofits19

7.4InvestmentandReturn19

7.5FinancialStatements19

8.BusinessFeasibilityandImpactintheUKandChina20

9.References21

10.Appendices22

1.Executivesummary

Writethissectionlast.

Wesuggestthatyoumakeitnomorethantwopageslong.

Includeeverythingthatyouwouldcoverinafive-minuteinterview.

Explainthefundamentalsoftheproposedbusiness:

Whatwillyourproductbe?

Whowillyourcustomersbe?

Whoaretheowners?

Whatdoyouthinkthefutureholdsforyourbusinessandyourindustry?

Makeitenthusiastic,professional,completeandconcise.

Ifproposingforaninvestment,stateclearlyhowmuchyouwant,preciselyhowyouaregoingtouseit,andhowthemoneywillmakeyourbusinessmoreprofitable,therebyensuringrepayment.

Paragraphheadingscanbeusediftheyidentifythepurposeofeachparagraph.（examplebelow）

CompanyandManagement（Team）

Product/ServiceDescription

MarketAnalysis

CompanyStrategy

RiskAnalysis

FinancialPlan

InvestmentProposition

2.IntroductiontotheCompanyanditsManagement

2.1CompanyOverview

Whatbusinesswillyoubein?

Whatwillyoudo?

MissionStatement:

Manycompanieshaveabriefmissionstatement,usuallyin30wordsorfewer,explainingtheirreasonforbeingandtheirguidingprinciples.Ifyouwanttodraftamissionstatement,thisisagoodplacetoputitintheplan.

2.2OrganisationalStructure

Ifyou’llhavemorethan10employees,createanorganizationalchartshowingthemanagementhierarchyandwhoisresponsibleforkeyfunctions.

Includepositiondescriptionsforkeyemployees.Ifyouareseekingloansorinvestors,includeresumesofownersandkeyemployees.

2.3TheManagementTeam

Whowillmanagethebusinessonaday-to-daybasis?

Whatexperiencedoesthatpersonbringtothebusiness?

Whatspecialordistinctivecompetencies?

Isthereaplanforcontinuationofthebusinessifthispersonislostorincapacitated?

2.4AdvisoryBoard

Listmembersofmanagementadvisoryboardandtheirshortresume/CV.

2.5ProposedManagementCompensation

Ifthemanagementteamarewillingtoreducetheircompensationinthefirstyearofbusiness

2.6HeadcountForecast

Numberofemployeesofeachdepartmentsandthetotalinthenext5years.（tablespreferred）

3.ProductsandServicesDescription

3.1ProductsandTechnologiesIntroduction

Describeindepthyourproductsorservices（technicalspecifications,drawings,photos,salesbrochuresandotherbulkyitemsbelongintheAppendices）.

Whatfactorswillgiveyoucompetitiveadvantagesordisadvantages?

Examplesincludelevelofqualityoruniqueorproprietaryfeatures.

Whatarethecost,feeorcommissionstructuresofyourproductsorservices?

Don’tforgettoincludethecurrentPatentStatus.

3.2DetailedDevelopmentPlan

3.2.1ProductRoadmaps

Listanddescribeproducttypeandserviceofallcategories,whattheydo,whentheyareavailable,andthetimelineofdesign,prototype,samplepromotionetc.（tablesandfiguresareencouraged）

3.2.2DevelopmentStages

Writedownthestagesusedtomeasurethesteppingsuccesses（deliverables,milestones）ofthewholecompanyaccordingtothedevelopmentplan.

3.3FutureApplications

Listanddescribepotentialapplications.

4.MarketingAnalysis

Nomatterhowgoodyourproductsandservicesare,theventurecannotsucceedwithouteffectivemarketing.Thisbeginswithcarefulandsystematicresearch.Itisverydangeroustoassumethatyoualreadyknowaboutyourintendedmarket.Youneedtodomarketresearchtomakesureyouareontrack.Usethebusinessplanningprocessasyouropportunitytouncoverdataandtoquestionyourmarketingefforts.Yourtimewillbewellspent.

Therearetwokindsofmarketresearch:

primaryandsecondary.

Secondaryresearchmeansusingpublishedinformationsuchasindustryprofiles,tradejournals,newspapers,magazines,censusdata,anddemographicprofiles.Thistypeofinformationisavailableinpubliclibraries,industryassociations,chambersofcommerce,fromvendorswhoselltoyourindustry,andfromgovernmentagencies.

Primaryresearchmeansgatheringyourowndata.Forexample,youcoulddoyourowntrafficcountataproposedlocation,usetheyellowpagestoidentifycompetitors,anddosurveysorfocus-groupinterviewstolearnaboutconsumerpreferences.Professionalmarketresearchcanbeverycostly,buttherearemanybooksthatshowsmallbusinessownershowtodoeffectiveresearchthemselves.

Inyourmarketingplan,beasspecificaspossible;givestatistics,numbers,andsources.Themarketingplanwillbethebasis,lateron,oftheall-importantsalesprojection.

4.1MarketTrend

Describeyourindustry.Isitagrowthindustry?

Whatchangesdoyouforeseeintheindustry,shorttermandlongterm?

Howwillyourcompanybepoisedtotakeadvantageofthem?

Factsaboutyourindustry:

Whatisthetotalsizeofyourmarket?

Whatpercentshareofthemarketwillyouhave?

（Thisisimportantonlyifyouthink