在艺术设计中色彩运用的重要性外文翻译学士学位论文.docx

在艺术设计中色彩运用的重要性外文翻译学士学位论文.docx

《在艺术设计中色彩运用的重要性外文翻译学士学位论文.docx》由会员分享，可在线阅读，更多相关《在艺术设计中色彩运用的重要性外文翻译学士学位论文.docx（10页珍藏版）》请在冰豆网上搜索。

在艺术设计中色彩运用的重要性外文翻译学士学位论文

中文3683字

THEIMPORTANCEOFTHEUSEOFCOLORINARTDESIGN

ClaireCampbelPimaCommunityCollege,ClaireCampbell,"Appropriation,TransformationandContemporaryFiberArt:

.TextileSocietyofAmericaSymposiumProceedings.

Inartanddesign"theuseofcolorisveryimportant".Atthesametime,theperformanceofcolorisinfinite,ithasthemeaningofexistence,atthesametime,amysterioushiddencharm,howtousecolorexpressiveforce,tocreatenewworks,toattractthemasses.

Colorbecauseofitsphysicalproperties,namely,differentcolorshavedifferentwavelengths,therefore,willdirectlyorindirectlyaffectpeople'semotional,mentalandpsychologicalactivities.Differentcolorthroughthereflectionofpeople'svisiontothebrain,butcancausepeopletofeelthedark,cold,weight,distance,cangenerateexcitement,depression,tension,irritability,stability,easethepsychologicaleffect.Suchascreammakespeoplefeellovable,naive,simple;yellow,orange,redandrelaxing;exciting,giveapersonwithbold,strongfeeling;pinkromanticbreathisgrumous;rose,lavenderisfullofelegant,mysterious,beautifulmood;green,vibrant,moralofyouthandhope,thesymbolofnewlifeinthespring;thedeepcolor,Coffeeolivesteady,calm;bluecanplayrelaxed,cooleffect;whiteisasolemn,stately,pureartisticconception.

Artdesignisacreativeactivity--perceptualartdesigncombinedwithrationalisanartandscienceandtechnology,technology,science,aesthetics,style,color,designsolutions.Isthedesignofacomprehensive,suchastheactivitiesofdailylivingappearancedesign,withwaterasanexample,exceptthedesignofpurebeauty,butalsomeetthefitnessofhumanbodyengineering,tostudywhatkindofgriphandleiscomfortable,whatkindofthecupisconvenientforpeopledrinkingproblems,andsoartdesignisnotjustsentimental,stillneedtoanalyzetheargument,doalotofexperiments.Inaddition,artdesignandsimpleartisticcreationisdifferent,weshouldconsidernotonlythecreator'spreferences,butalsotoconsidertheneedsofconsumersandthecostofproduction,creationfaster.Atthesametime,needtolearnalotofknowledgescience.

Throughtheaboveanalysiswecanseethatthescopeofthedesignartdesignisverywide,buttheuseofcolorisalsoveryimportant,butplayingeachuniversity,professionalopencoursecurriculumdesigndirectionhavecolor.Thenwecanthroughthefollowingexamplestoillustratetheimportanceofcolorinartdesign.

Acase

Graphicdesignisanartanddesigndirection,howevercleveruseofaplaneadvertisementdesignissuccessfulornotisoneofthefactorsofcolor,thecolorfortheplaneadvertisementdesignwork,anditsimportanceisobviously."Color"andadvertisingdesigners,likePunchline,isaimportantstrengthofadvertisingworkswonderful,movingandnot.Thereiscolorisnotisolated,toembodythetextureofproducts,features,andcanbeautifytheadvertisingspace;atthesametimetoadaptwiththeenvironment,climate,appreciationandsoon,butalsoconsiderthefarandnear,big,small,visualchanges,maketheadvertisementmoreaesthetic.

Aphysiologicalfunction,color

Humanswillhavedifferentphysiologicalresponsestodifferentcolor,whichhasbeenprovedbyscience.Red,orange,yellowandothercolorstogivepeoplethefeelingoffire,wecallitwarm;blue,greenandothercolorswillbereminiscentofthesea,theskyandtheriver,whichwecallcool.

Weareinthecolordesign,colorhue,lightness,purityisnotthesameinthemutualcollocationuseshouldpayattentiontothefollowingpoints:

1theintensityofthecolorsense.Generallyspeaking,morewarmcolorvisualeffectandhighcolorpurityandbrightnessislowerthancoolcolorandbrightness.Inaddition,hue,lightnessandpurityismorebig,thecolorcontrastisstronger.

2colorsoftheadvanceandretreat.Warmcolorandhighercolorpurityandbrightnessisforward,coolandlowpurityandgreencolorsgivepeopleretreatfeeling.

3colorsensetheseverityof.Highbrightnesscolorthanlowlightnessfeelslighter,moredeepcolortofeelmoreheavy.

Theaboveexampleissomephysiologicalfunctionsofcolor,inthepackagingdesign,flexibleuseofthesewillgetbeatallthemagicaleffect.Forexample,largeareaasabackgroundcolorshouldtrytoavoidmovingandstrongsenseofcolor,youavoidtherelationshipbetweenprimaryandsecondarydisorders,preventconsumerstoquicklyunderstandthecommodityinformation.

Two,colorandpsychology

Psychologicalfunctionofcolorsisduetophysiologicalfunctioninthebrainareformed,itwasaffectedbyage,gender,nationality,environment,educationandotherfactors.Suchasgreysystemmostolderpeoplelikelightnessandpurityarerelativelylow,butchildrenarelikebrightandvibrantcolors.

Colordesigninpackagingneedstoconsiderthecolortotheviewer'sphysiologicalandpsychologicalfactors,butalsoconsiderthenatureandcharacteristicsoftheproductpackaging.AsmentionedaboveCoffeeandchocolatepackagingaremostlybrown.Packagingthecolorasfaraspossibletobeabletoproperlyreflecttheproduct'spersonality.

Colorinfluenceonpeople'spsychology,itcanproducedifferentfeeling,itcanleadtomood,imagination.Thisisbecausepeoplefeelaboutthingsoftenhavetheassociation,thecoloralsoinitiatestheemotion.Designisveryimportantinadvertisingcolorthisassociationandemotionaleffect.Effectsofadvertisingcolorsonpeople'spsychological,asaresultofpeople'slifeexperience,personality,age,gender,occupation,hobbies,habitsandcustoms,religiousbeliefs,socialconsciousnessandsoonarenotthesameandtheformationof.Differentpsychologicalfeelingsalsoraisesdifferentassociationofemotion.

Colormatchingrulesthree,advertisementdesign

Identify1MainColor

Howtoexpressthespecificthemeinadvertising,youneedthroughthetext,images,colorandotherfactorstotheperformanceof.Forthecolor,wanttoaproperextentoffoilingthethemeandthetheme,theemotionalassociationandsymbolism,thecentralideaconformstotheadvertisementsubject.Forexample:

cosmeticsadvertising,thiskindofproductonskincarebeauty,sofreshandbeautiful,safeandreliable.Inthecolorchooseneutralcolorsandelegantcolors,suchaspink,lightgreen,milkwhitecolor,giveapersonwithhealth,elegant,freshandtenderfeeling.

Applicationof2advertisingcoloraffectionlaw

Intheaspectofcolorpreferenceandadvertisingdesign,colorcanhavetheassociationandemotional,whichultimatelyaffectpeople'schoice.

（1）theage,genderandexperiencedifferentpreferencesforcoloralsohasagreatinfluence.Itispurebrightchildren,thisisbecausethiskindofcolorareveryattractivetothem,withtheirlivelycharacter.Womenmorethanmenlovewhite,becausewhiteisasymbolofpurity,whilemenlikeblue,becausebluesymbolizesthestraightforward,calm,matureandopenminded.Thevillagepeoplearefavoritecolorispurecolor,butinthecitypeoplelovethepurityisrelativelylow,therelativelyrich,softcolorandlightcolor.

（2）thenationalcustomsandpreferencesforcolortrendsinfluenceisalsoveryobvious,makepeoplereflectonthecoloralsoeacharenotidentical.SuchastheEuropeanmultiuseblacktoexpresssorrow,butIhavemorewhite.Thewesternwhitedresstoshowthebride'spureandnoble,butourcountryisindicatedinredfestive.Butastheinternationalexchangesbecomemorefrequent,thecustomhasalsograduallyassimilation.

Attention3colorinadvertising

Theadvertisementcolortips,induction,canarousepeopletoproductsofinterest.Peopletodayhavebeensurroundedbythemultitude,amultitudeofnamescolormedia,fashiontrendofcolorchangesinthemoment,theeyeshavebecomeinuredtotheunusual,almostcanacceptanyofthecoloroftheprocessingmode.

Casetwo

Colorisveryimportantininteriordecoration,itisthemostpowerfullanguageofhumanvisualsymbols.Onholidays,friendsandcoworkersmutualfriends,aslongasyoupayattentionwillfind,somepeopleeventhoughthedecorationisveryluxurious,spentalotofmoney,butalwaysfeeltothevisualfeeluncomfortable,oneveryimportantreasonistheinteriorcolorisnotuniform.

Differencesincolor

Uniformcolordesignplaysintheinteriordecorationtocreatesomekindofchangeortheroleofstyle,willbringsomevisualdifferencesandtheenjoymentofart,letapersonshineatthemoment"".Accordingtothesurvey,aspacetoenterthefirstfewsecondstogettheimpression,seventy-fivepercentisthefeelingofcolor,andthenonlytounderstandthephysical.Therefore,thecolorisanimportantfactorininteriordesigncannotbeignored,theimportantroleofdifferentfunctionsandpeopleunderstandthedifferentcolourgenerateditsrequestforcolorisself-evident.

One,unifiedrules

Ininteriordesign,theuseofcolorisrichandvaried,thecoloritselfisnotbeautifulornotbeautiful,thekeyistolookathowtomix,howtomatch,butmustbeconsistentwiththeoverallstyleinteriorinteriordesignintheprocessofcombining,otherwiseitwillappearanduncoordinated,likeatraditionalChinesestyle,withcolortrendofEuropeanfashionseriesofgaudy,thattheproper.Colorcoordinationmeansthatthethreeelementsofcolor:

hue,harmoniousapplicationbetweenlightnessandpurity,theformationofaunityconsciousness,buttoavoidtoomonotonous,boringandtoodull.Therefore,colorharmonyshouldshowaharmoniouscontrast,fromthebackground（includingthermalcontrast,contrast,brightness,purity.）So,tocreateagoodindoorenvironment,colorc