商务英语阅读217单元练习参考答案.docx

商务英语阅读217单元练习参考答案.docx

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商务英语阅读217单元练习参考答案

Chapter1

3.PhraseTranslation

1）萧条的经济、充分就业、贸易赤字、深入分析、工业化国家、自由贸易协定、国际专业化、产品差别、贸易盈余、决定性因素

2）economicwin-win,tariffbarrier,wageinequality,laborproductivity,layoffworkers,factorsofproduction,bilateraldeal,regressionanalysis,marketaccess,worldeconomicrecovery

4.Translatethefollowingsentenceswiththeexpressionsinthelistgivenbelow.

1）ThemonitoringsystemwillfinallysubstitutetheU.S.government’scaponcigarimportsfromCuba.

2）ThequarrelbetweenMexicoandtheU.S.willbeofnoavailanditmaydisrupttheliftingoftheagriculturaltariffsundertheNorthAmericanFreeTradeAgreement.

3）Aneconomiccooperationbusinessforum,whichwilldiscusshowtominimizethenegativeimpactofglobaleconomicimbalanceadjustmentonChina,willtakeplaceshortlybeforetheministerialconference.

4）FewAmericansattributethistosuchobviouscausesasadevalueddollarorthebusinesscycle.

5）Recentresearchhasshedlightonthefactthatthereareheavyfinancialandpoliticalcostsassociatedwiththemeasuresnecessarytoreducetheemissionofgreenhousegases.

6）Therearerumorsthatthegovernmentstruckaprivatedealwiththecorporation’schairmanlastmonth.

7）TheoppositionisexertingpressureontheU.Sgovernmenttochangethepolicytowardstextilesimports.

8）Sincetheestablishmentofthebilateralfree-tradeagreement,theemergingeconomyhasalwaysbeenattheforefrontofscienceandtechnology.

9）Ingeneral,floatingexchangeratesaresupposedtoinsulatecountriesfrompersistentdifferencesininflationwiththeirtradingpartners.

10）Accordingtoconservativeestimates,by2010,China’simportandexportvolumewithNorthAmericaandtheEUwouldsurpass$400billionrespectively,withtenASEANcountriesexceeding$200billion.

Chapter2

3.PhraseTranslation

1）消费品,折扣零售商,品牌资产价值,广告预算,现实销售数据,促销,盈利,扫描数据

2）pricepremium,baselinesales,pricereductions,advertisingspending,marketingmix,quantitypremium,product-linelength（variety）,allocationofdollars

4.Translatethefollowingsentenceswiththeexpressionsinthelistgivenbelow.

1）Thegovernmenthasallocated$0.1billiontothedevelopmentandutilizationofrenewableenergyinruralareas.

2）WeshouldnotdeveloptheWesternregionattheexpenseofenvironment.Thereforethegovernmenthasbeenfollowingasustainabledevelopmentroadattachingequalimportancetoeconomicdevelopmentandenvironmentalprotection.

3）Asabigresponsiblenation,ChinawillstrictlyabidebytheWTOrulesandhonoritscommitments.

4）TherapidgrowthinChina’sgrainproductioncanbeascribedtothefactthattheChinesegovernmenthasimplementedaseriesofreformpolicyandmeasuresintheruralareas,suchasraisingthepricesofgrainpurchasedbythestate.

5）Intheglobalizationera,notallcountriesplayonthelevelplayground.Somedevelopingcountrieshavetoadheretosomemarketingprinciples,orevenaccedetotherequestsofsomegovernments.

6）Overthepastyear,theglobalinvestmentdemandwasonthewane;themajorworldcurrenciessufferedswiftturbulenceandsomeemergingmarketsunderwentseverefinancialcrisis.

7）Networksfundamentallyalterthenatureofcompetitionandleveltheplayingfield,especiallyforsmallerbusinessregardlessofthebarriersliketimeanddistance.

8）Throughmicrocreditprojects,withthecreditavailableondemand,farmersareabletopaybackboththeprincipleandinterestintime.

9）China’svigorouseconomicdevelopmentisindicativeofthefactthatChinahasbecomeoneofthecountriesthatenjoythehighesteconomicgrowthspeedintheworld.

10）Withthereformofthewhollystate-ownedcommercialbanks,whensomequalifiedcommercialbanksseeklistinginthestockmarket,otherscertainlywillfollowsuit.

Chapter3

3.PhraseTranslation:

1）

privilegedminority享有特权的少数人

gasstation加油站

marketingresearch市场调查

professionalcompetence专业技能

asalespoint卖点

productdesign产品设计

potentialconsumer潜在顾客

businessdisaster商业灾难

2）

日常生活dailylife

广告活动advertisingcampaigns

物理特征physicalcharacteristics

视觉想象visualimagination

国内媒体nationalmedia

销售增长asaleincrease

销售渠道distributionsystem

产品导向型的广告product-orientatedadvertising

4.Translatethefollowingsentenceswiththeexpressionsinthelistgivenbelow.

1）Expertshaveattributedthemaincauseofthecompany’spoorperformancetoitspoorHRfunctions,especiallytheappointmentoftheseniormanagement.

2）BritishAirwaysintendstocreateamoreflexibleandmoderncorporateculturethroughtherelocation.

3）Rumorsaboutredundancymakethecompanyatitsworstintermsofmoraleeversinceitsfoundation.

4）Afterfinancialscandals,manycompaniescanonlyresorttocharityactivitiestoimprovetheircorporateimage.

5）Politicianssholdnotengageinbusinessaffairsthatmightaffecttheirpoliticaljudgement.

6）Asasleepingpartneroftheenterprise,heisentitledtosharetheprofits,butisdeprivedofparticipatinginitsmanagement.

7）Afterwatchingthisinterview,sherealizeshowdifficultitistobeaventurecapitalist.Foronething,youneedtohavethemoney;foranother,youneedtohavetheinsighttopicktherightstart-ups.

8）Toenteraspecificmarket,inadditiontoacquiringsufficientknowledgeaboutourtargetcustomers,wealsoneedtoknowaboutthelocalpoliciesandabidebythem.

9）Withtheeffortsoftheseuniversitystudents,itwasbroughttolightthatthisworld-famousmultinationalhadestablishedsomesweatfactoriesinChina.

10）Inatimewhencustomerschangeconstantlyandrapidlyintheirneeds,onlycompanieswhoarequicktorespondcansurviveandsucceedintheend.

Chapter4

3.PhraseTranslation

1）GiventheChineseequivalentstothefollowingEnglishTerms.

mobilityofpeople:

流动人口

supplynetworks:

供应商网络

standardizeditems:

标准零配件

specialistmanufacturingtechnology:

特殊制造技术

complementaryeconomies:

互补经济体

anti-Japanesesentiment:

反日情绪

foreignaffiliates:

外方合伙人,外国附属公司

gopublic:

上市

2）GivetheEnglishequivalentstothefollowingChineseterms:

企业并购mergersandacquisition

海外扩张overseasexpansion

全球化战略globalizationstrategy

保护主义措施protectionistmeasures

市场准入accesstomarket

知识产权intellectualpropertyright

贸易伙伴tradingpartners

资本投入capitalinvestment

4.Translatethefollowingsentenceswiththeexpressionsinthelistgivenbelow.

1）Vendorsnowoffersystemsthatworkonlywiththeirhardware,buttheyaretryingtomaketheirequipmentintegratewithother’shardware.

2）Agriculturalexport,bycontrast,respondimmediately,growingatanannualrateof17.7percentin1980and1981.

3）Thisbooktakesastrategicviewofbusinessanddevelopstheabilitytotakeamultidisciplinaryapproachtomanagingabusinessandresolvingproblemsandissues.

4）Thankstotherecessionand9/11,MayorMichaelBloombergmustcontendwithawhoppingbudgetdeficitprojectedto60billion.

5）Disposeofbatteriesproperly.Donotthrowthemintofireorexposetohightemperature.

6）Inthefuture,inadditiontosyndicatingourgroups’efforts,wewillallywithforeigncompaniestoleverageadvantagesandenhanceglobalcompetitiveness.

7）Wearecertainthatinduecourseoftime,theeconomicreformwillhavebroughtaboutresultsandbenefitsthatwillgobeyondChina’sboundaries.

8）Oneofthemajorbankshaslowereditsinterestrateandtheotherbankisexpectedtofollowsuit.

9）Duringthesequarterlymeetings,it’stheboss’sresponsibilitytorespondtoeachmanager’splan.

10）Wewillputinplaceaneworderofthesocialistmarketeconomythroughcompletingthemarketsystemandrectifyingandregulatingthemarketbehavior.

5.

1）ambivalent2）integration3）hindered

4）from5）by6）shortage7）options

8）acquisition9）strategy10）alliance11）craft

Chapter5

3.PhraseTranslation

1）EnglishtoChinese

publiclytradedcompanies上市公司

keepaweathereyeon…对随时留意/小心提防

accountingfirms会计师事务所

internationalsubsidiaries国外子公司

costefficient经济划算的

takeawait-and-seeapproach持观望态度

reconciliationreports财务）调整报告

performancemeasures业绩评定指标/方法

2）ChinesetoEnglish

通用/公认会计准则generallyacceptedaccountingprinciples

收益确认revenuerecognition

损益表/收益表incomestatement

每股收益earningspershare

常务/执行董事managingdirector

信用评级机构credit-ratingagencies

财务管理人员/主管financechiefs/executives

机构投资者/投资机构institutionalinvestors

4.Translatethefollowingsentenceswiththeexpressionsinthelistgivenbelow.

1）Escalatingcostshavealmostwipedoutthecompany’sprofitsfromlastyear.

2）Thisareaisstuddedwithbarsallvyingforcustomerattention.Butit’snoteasytopindownwhatexactlyitisthatpleasescustomersthemost.

3）Theprojectteamdecidedtoadheretoitsoriginalplandespitetheappallingweather.

4）Atthepressconference,thePRmanagerreiteratedthatthecompany’soperationhasreturnedtonormal.However,manyprivateshareholdersremainskepticalaboutsuchclaim.

5）Thenewlaborlaw,whichtookeffectlastyear,islikelytoraisethelaborcostofaconsiderable

numberofenterprises.

6）Thelesssenioremployeesarereluctanttoexpresstheirviewsormakeanysuggestionsbecausetheydon’tthinktheirideaswillreallybeputintopractice.

7）Localrelieforganizationshavealsoembarkedonfund-raisingcampaignssoastoprovidemorefinancialsupportfortheearthquakevictims.

8）Upto30companiessubmittedtheirrequestforpricerise,butmostofthemdidn’tstandachanceofgettingapprovalfromtheregulatoryagency.

9）Thedecision-makersseemtohavealreadygivenuponthereformprogramthoughitsinitiatorsarestilltryinghardto