Eyeblaster数字广告公司PPT实例欣赏.ppt

Eyeblaster数字广告公司PPT实例欣赏.ppt

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2009Eyeblaster.AllrightsreservedActionableAnalyticsPresentedby:

First-nameLast-nametitle2ndFebruary2008EyeblasterAnalyticsEBOrange246/137/51EBGreen52/70/13EBGray161/161/161EBYellow255/200/40250/196/153153/162/134208/208/208255/227/147PrimarycolorsLighttint123/69/2626/35/781/8181128/100/20DarktintTOP10Userinterfacesof20082009Eyeblaster.AllrightsreservedAgendaIndustryChallengesEyeblasterAnalyticsKeyComponentsCampaignMonitorOne-clickReportingReportGeneratorCustomReportBuilderPlug-inforExcelDataFeedsService2009Eyeblaster.AllrightsreservedPainPointsOverwhelmingamountandvarietyofdataHardtodrawqualityconclusionsMulti-channelcampaignsOfflinevsonlineDigitalchannels（search,display,mobile）AdservingplatformsDisparatereportingsystems2009Eyeblaster.AllrightsreservedEyeblasterAnalyticsMakingdataactionableMetricsforrealbusinessobjectivesReliabilityTOP10Userinterfacesof20082009Eyeblaster.AllrightsreservedMakingDataActionableCampaignMonitorReportGeneratorPlug-inforExcelDataFeedsServiceOne-clickReportingCustomReportBuilder&Service2008Eyeblaster.AllrightsreservedROICostConversiontagsMetricsforBusinessObjectivesDeliveryImpressionsClicksUniqueSite/PublisheroverlapEngagementDwellInteractionExpansionVideoplayback2009Eyeblaster.AllrightsreservedSiteOverlapAccuratelymeasureuniqueusersbyeachpublisherWhendopublishersoverlaptodelivermultipleimpressionstosameuserCheckyourmediabuy:

whichpublisherisoverlappingwithwhichBacktoMetricsslide2009Eyeblaster.AllrightsreservedDwellTimeGobeyondinteractionBuildbrandmomentsMeasurebrandengagement2009Eyeblaster.Allrightsreserved2008Eyeblaster.AllrightsreservedWhatisDwellTime?

averagenumberofsecondstheuserengagedwiththeadincludingmouse-on-ad,userinitiatedexpansion,userinitiatedvideo&timedcustominteraction2008Eyeblaster.AllrightsreservedHowitWorksBacktoMetricsslide2009Eyeblaster.AllrightsreservedDayoftheweek*Weekdays（MonFri）:

62Sec.Weekends:

（SatSun）:

52Sec.Onaverage,weekdayDwellTimeis10secondslongerthanweekends*1min2009Eyeblaster.AllrightsreservedHewlettPackard:

20082minAmazingexecution.Clearcallstoactionandlovethe3Deffects.Havenotseenanadunitlikethisbefore.HatsoffEyeblasterandkudostoGoodby,.Isthereanythingyoucannotdo?

DigitalDesignProfessional“”2009Eyeblaster.AllrightsreservedMakingDataActionableCampaignMonitorReportGeneratorPlug-inforExcelDataFeedsServiceOne-clickReportingCustomReportBuilder&Service2009Eyeblaster.AllrightsreservedCampaignMonitorCampaigninsightsinrealtimeAt-a-glancemonitoringofkeycampaigndataBacktoSolutionsslide2009Eyeblaster.AllrightsreservedCampaignReady,Set,GoCampaignMonitoryourwindowtothecampaignPredefinedCustomInstantaccesstoKeyPerformanceIndicatorsViewallcampaignsataglanceDetectproblemsquicklyandeasilyGaincontrolwithreal-timedataBackCMCRBReportGenerator1-ClickPlug-inforExcelDataFeed2009Eyeblaster.AllrightsreservedOne-clickReportingActionableinsightsatyourfingertipsPreparetoimpressBacktoSolutionsslide2009Eyeblaster.AllrightsreservedAttheclickofabuttonWevetakentheone-clickPowerPointsummaryandExceldataandmadeitourownfortheclientsmaincampaignsthisholidayseason.Wevereceivedgreatfeedbackontheseresults,andittakesusfarlesstimetopulleverythingtogether.AlexiaPaterson,MediaCom,MediaExecutive“”FullCampaignSummaryslidedeckinstandardPPTformatVisualrepresentationofcampaignperformancedataPredefinedCustomBackCMCRBReportGenerator1-ClickPlug-inforExcelDataFeed2009Eyeblaster.AllrightsreservedReportGeneratorAcompletecampaignanalysispackageWitnessyourdatacometolifeBacktoSolutionsslide2009Eyeblaster.AllrightsreservedMadetomeasure23predefinedreports,groupedinto8simplecategoriesForagencies,publishersandcreativeshops+EmbeddedBenchmarks+GraphsPredefinedCustomBackCMCRBReportGenerator1-ClickPlug-inforExcelDataFeed2009Eyeblaster.AllrightsreservedMadevisualVisualassistanceofgraphsembeddedinreportsSelectedEyeblasterbenchmarksembeddedforcomparisonPredefinedCustomBackCMCRBReportGenerator1-ClickPlug-inforExcelDataFeedEyeblasterbenchmarksample2009Eyeblaster.AllrightsreservedCustomReportBuilder（CRB）Freedomtocreateanyreportyouwant,instantlyTherealsolutiontoflexibilityAsuperbnewuserexperienceBacktoSolutionsslide2009Eyeblaster.AllrightsreservedMix&MatchSelectthemetricsyouneedMixdelivery,engagementandconversiondatainonereportAlldeliveredinflatExcelCopyandpastethedatatoothersourcesPredefinedCustomBackCMCRBReportGenerator1-ClickPlug-inforExcelDataFeed2009Eyeblaster.Allrightsreserved2008Eyeblaster.AllrightsreservedStandsoutinthecrowdEaseofusecomplementsinnovationGetitadhocorscheduledSignificanttimesavedUsem