跨国企业中的职业规划和职业发展_精品文档.ppt

跨国企业中的职业规划和职业发展_精品文档.ppt

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EMEAConsumerBeijingMay10th,2005AgendaAgendalCitigroupinEMEAlTheCIO/TechnologyFunctionlSuccessfulCareerPlanninginlargeorganisations1EMEAConsumerStrategyEMEAConsumerStrategyLeverageourPan-EuropeanConsumerBusiness/GlobalPlatformDeliverservicestoawidespectrumofconsumersEmergingMiddleClasstoMassAffluentWithabroadproductarrayCards,ConsumerFinanceandRetailBankingThroughmultiple,diversedistributionchannelsDeliveringsuperiorprofitabilityandreturnsWithahighlytalentedanddiverseworkforceThroughawelldefinedbusinessmodel2TopPrioritiesforEMEA2005/2006TopPrioritiesforEMEA2005/2006Coordinatedgrowthstrategytoleverageinfrastructure,geographicCoordinatedgrowthstrategytoleverageinfrastructure,geographicknowledgeandexpertiseknowledgeandexpertiseGeography:

rapidbuildoutinkeyemergingmarkets（Russia,Czech,Geography:

rapidbuildoutinkeyemergingmarkets（Russia,Czech,Hungary,Turkey）;acquirescaleinlargeWesternEuropeanmarketsHungary,Turkey）;acquirescaleinlargeWesternEuropeanmarkets（UK,Spain,Germany）（UK,Spain,Germany）Product:

establishCitiFinancialasbroad-basedprovideracrossProduct:

establishCitiFinancialasbroad-basedprovideracrossregion;driveCardsgrowthvianewsegments,marketsandchannelsregion;driveCardsgrowthvianewsegments,marketsandchannelsdeveloploanproductforCitiBluesegment;aggressivelyrolloutdeveloploanproductforCitiBluesegment;aggressivelyrolloutCitiGoldCitiGoldforthemass-affluentsegment.forthemass-affluentsegment.Compliance&Control:

Compliance&Control:

positioncomplianceorganizationsinpositioncomplianceorganizationsinorganizationhierarchytoaffectbusinesspolicyanddeliverunfilteredorganizationhierarchytoaffectbusinesspolicyanddeliverunfilteredmessagestobusinessmanagementmessagestobusinessmanagementTechnology:

establishEBS/ECS/GSPascommonproductTechnology:

establishEBS/ECS/GSPascommonproductplatformsacrosstheregionplatformsacrosstheregion3TheWorldsSecondLargestMarket-MarketShare1.29%;$358BRevenuePoolEMEAPresenceCountries4ExpandingPresenceThroughDistributionScaleEMEAPresenceCountries*Salespointsin2004Retailbranches605,SalesCenters322,ConsumerFinancebranches242Countries272827SalesPoints*9781,1691,250ATMs1,2671,4421,500DirectSalesAgents04,1546,000200120042005Plan5FocusedonourregulatoryEnvironment:

Increasedawarenessoflocalregulatoryrequirementsincountrybusinessandattheregionallevel.CompliancewithLegalRegulatoryRelatedCorporatePolices-ForExample:

Anti-MoneyLaunderingGlobalInvestmentpolicyimplementationInsurancestandardsDataprotectionandprivacyOtherResponsibilitiesNewProduct/ProcessInvolvementComplianceTrainingRCSA/BRCCCompliance&ControlFocusedCompliance&ControlFocused6EMEAConsumerPortraitsEMEAConsumerPortraitsLoansCitiBestAge:

40s,marriedwithchildrenIncome:

$45,000Need:

DesiresproductstosuittheirneedsAge:

46,marriedwithchildrenIncome:

$60,000Need:

Trusted,unbiasedandcustomizedadviceAge:

26Income:

$25,000Need:

Leveragefutureincometoimprovecurrentlifestyle7DiverseMarketsRequiringDifferentStrategiesMaturityofthemarketPenetrationofBankablePopulationVolatileenvironmentRapidGDPgrowth7%plusRapidDevelopmentStructuralChangesEarlyStabilityStableStableenvironmentSlowereconomyGDP1%-2%RussiaSpainItalyGreeceGermanyUKVolatileenvironmentGrowingeconomyGDP4%StableenvironmentModerateeconomyGDP2%-3%TurkeyDatamining&segmentationPursueAcquisitionopportunityExpandWealthManagementBuildunsecuredcreditMaintain“FirstMover”positionBelgiumCentralEurope*MiddleEast/Africa*RepresentsmultiplecountriesBankableaudiencerepresentsmiddleincomeandabove（US$10MtoUS$2.5million）EnvironmentStrategy8WhatdoesthismeanfortheBackOffice?

WhatdoesthismeanfortheBackOffice?

Successfulalignmentofthetechnologyfunctionwiththebusinessstrategyisabsolutelyvital9EMEAConsumerOps&ITStrategyReducebackofficecosts,andimproveefficiencyby:

Increasingproductivitythroughprocessoptimizationandstandardization,aswellascentralizationwherenecessaryConsolidationofbackofficeoperationsandcollectionsintocosteffectiveregionalservicecentres,e.g.India,Barcelona,Poland,basedonlanguagedependency,typeofprocess,andscaleofoperationScalableinfrastructurewithdecliningunitcostsforfuturegrowthImproveservicequality,andmaintainauditandcontrolstandardsExpeditethemigrationtowardscommonTechnologyplatforms,alignedwiththeagreedglobalendstatemodel.RetailbankingisonEnhancedBankingSystem（EBS）for13countries,withGermany,Belgium,SpainandItalyprojectsunderway.CreditcardsalreadyonECSfor16countries.10ExpandingPresenceThroughOperationalScaleGlobalPlatformTechnologyGlobalPlatformsBelgiumGermanyGreeceItalyIberia

（2）NordicUKCEE（5）RussiaTMEA（5）RetailBankingEBSApril063Q061Q061Q06n/aCardsECSDinersC