Unit 5 Inside advertising 重点词语学习.docx
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Unit5Insideadvertising重点词语学习
Unit5Insideadvertising
重点词语学习
verb
1..~sb(of/aboutsth)totellsbaboutsth,especiallyinanofficialway:
[vn]Pleaseinformusofanychangesofaddress.Theleafletinformscustomersabouthealthyeating.Hewenttoinformthemofhisdecision.Informmeatonceifthereareanychangesinhercondition.Havethepolicebeeninformed?
[vnthat]Ihavebeenreliablyinformed(=somebodyItrusthastoldme)thatthecouplewillmarrynextyear.Anoticeinformedthegueststhatformaldresswasrequired.Iampleasedtoinformyouthatyouhavewonfirstprizeinthismonth’scompetition.[vnspeech]‘He’salreadyleft,’sheinformedus.2.[vn]~yourself(of/aboutsth)tofindoutinformationaboutsth:
Weneedtimetoinformourselvesthoroughlyoftheproblem.3.[vn](formal)tohaveaninfluenceonsth:
Religioninformseveryaspectoftheirlives.Theseguidelineswillbeusedtoinformanyfuturedecisions.
informonsbtogiveinformationtothepoliceorsbinauthorityabouttheillegalactivitiesofsb:
Heinformedonhisownbrother.
feature
noun[C]
1.somethingimportant,interestingortypicalofaplaceorthing:
Aninterestingfeatureofthecityistheoldmarket.Teamworkisakeyfeatureofthetrainingprogramme.Whichfeaturesdoyoulookforwhenchoosingacar?
Thesoftwarehasnoparticulardistinguishingfeatures.geographicalfeatures2.[usuallypl.]apartofsb’sfacesuchastheirnose,mouthandeyes:
hisstronghandsomefeaturesHereyesarehermoststrikingfeature.3.~(onsb/sth)(innewspapers,ontelevision,etc.)aspecialarticleorprogrammeaboutsb/sth:
aspecialfeatureoneducation
verb
1.[vn]~sb/sth(assb/sth)toincludeaparticularpersonorthingasaspecialfeature:
ThefilmfeaturesCaryGrantasaprofessor.Thelatestmodelfeaturesalloywheelsandanelectronicalarm.Manyofthehotelsfeaturedinthebrochureofferspecialdealsforweekendbreaks.2.[v]~(insth)tohaveanimportantpartinsth:
Oliveoilandgarlicfeatureprominentlyinhisrecipes.
worthy
adj.(worthier,worthiest)
1..~(ofsb/sth)(formal)havingthequalitiesthatdeservesb/sth:
tobeworthyofattentionAnumberofthereport’sfindingsareworthyofnote.Nocomposerwasconsideredworthyofthenameuntilhehadwrittenanopera.aworthychampion(=onewhodeservedtowin)Hefelthewasnotworthyofher.2.[usuallybeforenoun]havingqualitiesthatdeserveyourrespect,attentionoradmiration;deserving:
Themoneyweraisewillbegoingtoaveryworthycause.aworthymemberoftheteam3.havinggoodqualitiesbutnotveryinterestingorexciting:
herworthybutdullhusband4.~ofsb/sthtypicalofwhataparticularpersonorthingmightdo,give,etc.:
HegaveaspeechthatwasworthyofMartinLutherKing.5.-worthy(incompounds)deserving,orsuitablefor,thethingmentioned:
trustworthyroadworthy
expense
noun
1..[U]themoneythatyouspendonsth:
Thegardenwastransformedatgreatexpense.Noexpensewasspared(=theyspentasmuchmoneyaswasneeded)tomakethepartyasuccess.He’sarrangedeverything,noexpensespared.Shealwaystravelsfirst-classregardlessofexpense.Theresultsarewellworththeexpense.2.[C,usuallysing.]somethingthatmakesyouspendmoney:
Runningacarisabigexpense.3.expenses[pl.]moneyspentindoingaparticularjob,orforaparticularpurpose:
living/household/medical/legal,etc.expensesCanIgiveyousomethingtowardsexpenses?
financialhelptomeettheexpensesofanemergencyThepaymentshegetsbarelycoverhisexpenses.4.expenses[pl.]moneythatyouspendwhileyouareworkingthatyouremployerwillpaybacktoyoulater:
Youcanclaimbackyourtravelling/travelexpenses.(BrE)totakeaclientoutforamealonexpensesanall-expenses-paidtrip
atsb’sexpense
1.paidforbysb:
Weweretakenoutforamealatthecompany’sexpense.2.ifyoumakeajokeatsb’sexpense,youlaughatthemandmakethemfeelsilly
attheexpenseofsb/sthwithlossordamagetosb/sth:
Hebuiltupthebusinessattheexpenseofhishealth.aneducationsystemthatbenefitsbrightchildrenattheexpenseofthosewhoareslowertolearn
gototheexpenseofsth/ofdoingsth|gotoalotof,etc.expensetospendmoneyonsth:
Theywenttoalltheexpenseofredecoratingthehouseandthentheymoved.
putsbtotheexpenseofsth/ofdoingsth|putsbtoalotof,etc.expensetomakesbspendmoneyonsth:
Theirvisitputustoalotofexpense.
broadcast
verb(broadcast,broadcast)
1.tosendoutprogrammesontelevisionorradio:
[vn]Theconcertwillbebroadcastlive(=atthesametimeasittakesplace)tomorrowevening.MostoftheprogrammesarebroadcastinEnglish.[v]Theybeganbroadcastingin1922.2.[vn]totellalotofpeopleaboutsth:
Idon’tliketobroadcastthefactthatmyfatherownsthecompany.
nounaradioortelevisionprogramme:
(BrE)apartypoliticalbroadcast(=forexample,beforeanelection)Wewatchedalivebroadcastofthespeech(=oneshownatthesametimeasthespeechwasmade).
rely
verb(relies,relying,relied,relied)
relyon/uponsb/sth
1..toneedordependonsb/sth:
Asbabies,werelyentirelyonothersforfood.[+toinf]Thesedayswerelyheavilyoncomputerstoorganizeourwork.[+-ing]Theindustryreliesonthepriceofrawmaterialsremaininglow.2.totrustorhavefaithinsb/sth:
Youshouldrelyonyourownjudgement.[+toinf]Youcanrelyonmetokeepyoursecret.Hecan’tbereliedontotellthetruth.
generate
verb[vn]toproduceorcreatesth:
togenerateelectricity/heat/powertogenerateincome/profitWeneedsomeonetogeneratenewideas.Theproposalhasgeneratedalotofinterest.
response
noun~(tosb/sth)
1..[C,U]aspokenorwrittenanswer:
Shemadenoresponse.Inresponsetoyourinquiry...Ireceivedanencouragingresponsetomyadvertisement.2.[C,U]areactiontosththathashappenedorbeensaid:
Thenewsprovokedanangryresponse.apositiveresponseIknockedonthedoorbuttherewasnoresponse.Theproductwasdevelopedinresponsetocustomerdemand.Therehasbeenlittleresponsetoourappealforfunds.Wesentoutover1..000lettersbuttheresponseratehasbeenlow(=fewpeoplereplied).3.[C,usuallypl.]apartofachurchservicethatthepeoplesingorspeakasananswertothepartthatthepriestsingsorspeaks
refresh
verb
1..[vn]tomakesbfeellesstiredorlesshot:
Thelongsleephadrefreshedher.Thefollowingmorningsheawokerefreshed.Herefreshedhimselfwithacoolshower.2.[vn](informal,especiallyNAmE)tofillsb’sglassorcupagain:
Letmerefreshyourglass.Hewentintothekitchentorefreshtheirdrinks.3.[vn]~your/sb’smemorytoremindyourself/sbofsth,especiallywiththehelpofsththatcanbeseenorheard:
Hehadtorefreshhismemorybylookingathisnotes.4.(computing)togetthemostrecentinformation,forexampleonanInternetpage,byclickingonabuttononthescreen:
[vn]Clickheretorefreshthisdocument.[v]Thepagerefreshesautomatically.
murder
noun,
1.[U,C]thecrimeofkillingsbdeliberately:
Hewasfoundguiltyofmurder.Shehasbeenchargedwiththeattemptedmurderofherhusband.tocommit(a)murderamurdercase/investigation/trialTherebelswereresponsibleforthemassmurderof4.00civilians.Whatwasthemurderweapon?
Theplayisamurdermystery.2.[U](informal)usedtodescribesththatisdifficultorunpleasant:
It’smurdertryingtogettotheairportatthistimeofday.Itwasmurder(=verybusyandunpleasant)intheofficetoday.
getawaywithmurder(informal,oftenhumorous)todowhateveryouwantwithoutbeingstoppedorpunished
verb[vn]
1..tokillsbdeliberatelyandillegally:
Hedeniesmurderinghiswife’slover.Themurderedwomanwaswellknowninthearea.2.tospoilsthbecauseyoudonotdoitverywell:
CriticsaccusedhimofmurderingtheEnglishlanguage(=writingorspeakingitverybadly).
Icouldmurdera...(informal,especiallyBrE)usedtosaythatyouverymuchwanttoeatordrinksth:
Icouldmurderabeer.
sbwillmurderyou(informal)usedtowarnsbthatanotherpersonwillbeveryangrywiththem
fluent
adj.
1.~(insth)abletospeak,readorwritealanguage,especiallyaforeignlanguage,easilyandwell:
She’sfluentinPolish.afluentspeaker/reader‘CanhespeakGerman?
’‘Yes,he’sfluent.’2.(ofalanguage,especiallyaforeignlanguage)expressedeasilyandwell:
HespeaksfluentItalian.
3.(ofanaction)doneinasmoothandskilfulway:
fluenthandwritingfluentmovements
appoint
verb
1.~sb(tosth)|~sb(as)sthtochoosesbforajoborpositionofresponsibility:
[vn]Theyhaveappointedanewheadteacheratmyson’sschool.Shehasrecentlybeenappointedtothecommittee.[vn-n]Theyappointedhim(as)captainoftheEnglishteam.[vntoinf]Alawyerwasappointedtorepresentthechild.2.[vn][usuallypassive](formal)toarrangeordecideonatimeorplacefordoingsth:
Adateforthemeetingisstilltobeappointed.Everyonewasassembledattheappointedtime.
raise
verb
MOVEUPWARDS
1.[vn]toliftormovesthtoahigherlevel:
Sheraisedthegunandfired.Heraisedahandingreeting.Sheraisedhereyesfromherwork.
2.[vn]tomovesth/sb/yourselftoaverticalposition:
Somehowwemanagedtoraisehertoherfeet.Heraisedhimselfupononeelbow.
INCREASE
3.[vn]~sth(tosth)toincreasetheamountorlevelofsth:
toraisesalaries/prices/taxesTheyraisedtheirofferto$500.Weneedtoraisepublicawarenessoftheissue.Howcanweraisestandardsinschools?
Don’ttellheraboutthejobuntilyouknowforsure—wedon’twanttoraiseherhop