市场部岗位职责及日常工作管理制度Marketing responsibilities and daily work management system.docx
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市场部岗位职责及日常工作管理制度Marketingresponsibilitiesanddailyworkmanagementsystem
市场部岗位职责及日常工作管理制度(Marketingresponsibilitiesanddailyworkmanagementsystem)
Positionresponsibilityofmarketingdepartmentanddailyworkmanagementsystem
I.Principlesofteamwork
1,thecompany'sreputation,interestsasthestartingpoint,market-oriented,customercentric.
2,honesty,sincerity,enthusiasm,hardwork,teamwork,pioneeringandinnovative.
Two,thescopeofwork
1,thecompanyproductmarketsaleschannels.
2,massiverelatedcustomerinformationcollectionmanagement.
3,productmarketresearch,thesameindustryproductresearch,developmentplansubmission,arrangementandimplementation.
Three,managementscope
1,improvethemarketmanagementsystem.
2,businessdailybusinessactivitiesguidance,recruitment,trainingsupervision.
3,marketingnetworkestablishment,maintenance,expansion.
4,businessperformanceandperformanceevaluation.
Jobresponsibilities-marketingstaff
I.responsibilitiesofdepartmentheads:
1,complywithnationallaws,decreesandotherrulesandregulationsofthecompany;
2,assistallstafftocompletethecompanyissuedthesalestask;
3,inaccordancewithmarketfeedback,carefullycollaterelevantinformation,ontimetrainingofstaff,customeranalysis;
4,guidanceandsupervisionofmarketingdepartment,channelmanagers,quarterlysaleswork,forkeycustomersandcommunitycooperation,doagoodjobofmaintenancemanagement;
5,consolidateanddevelopsaleschannels,whiledevelopingsaleschannels,sothatcontinuityofwork;
6,focusingontheimplementationofdecorationcompaniesandkeylargecustomergroupcooperation;
7,thefocusoftheimplementationoflarge-scalerealestatecompanies,realestatemodelhousingcooperation;
8,accurategraspofmarkettrends,analysisofmarketdevelopment,timelypositioningofthemarketdirection;
9,analysisofcompetitiveadvantage,andtimelysumuptheresponseplan,timelyfeedbacktothecompanyleader,assistthecompanytoformulateandadjustthemarketstrategy;
10,graduallyestablishproperty,buildingmaterials,decorationandothermarketingdepartmentstoworktogethernetworksystem;
11,coordinatethedesigners,constructionteams,planningcompanies,alltypesofcustomerstodeveloptogether,establishthecompanybrandstrategy,winthemarket.
12,superviseandpromotethecoordinationoftheinstallationofthecompanyandthecommunitypropertyengineeringdepartmentrelations,andcreatethebuildingmaterialsdecorationmarketcompanyreputation;
13.Managethewholesalesdepartment,assistthesupervisorandprojectleadertonegotiatewiththekeycustomers,andenlargetheoverallperformanceofthemarket;
14,towinthebrandasthecoretodevelopfranchisingchannelsanddirectchannelsplayabrandadvantage;
Two、marketingdepartmentsupervisorresponsibilities:
1,complywiththelegalsystemandthecompany'srulesandregulations;
2.Assisttheleaderinthetasksassignedbythecompany;
3,thechannelsofcooperationwithcustomersdraftingproposals,theimplementationoftheagreement;
3、dailychanneldevelopmentanddepartmentpersonnelarrangementandmanagement;
Four,theinstallationofconsultantsmanagement:
1,homeimprovementconsultantsshouldbeintheafternoononthedayofbusinessreporttothehigherauthoritiesinaccordancewiththedailyreport,andinaccordancewith
Putforwardreasonableproposals.
2、SeniorHomeImprovementConsultant(personinchargeofdevelopmentproject)
ThebusinessprogressandcompletionofthisweekaretobeupdatedeverySunday.Analyzethereasonsandsubmitthemtothehigherauthoritiesinwriting
Reportandadjustbusinessstrategyaccordingtothesituation.
3,HomeImprovementConsultantshallnotanswertheprofessionalquestionsofcustomers.
4,homeimprovementconsultantsshallnotarbitrarilyagreetoanysubstantiverequirementsofcustomers.
5,HomeImprovementConsultantonthecompanyandsecurityshouldberealistic,notexaggerated.
6,homeimprovementconsultantshouldcomplywithotherrelevantrequirementsofthepropertysalescenter.
7,accordingtotheassignmentassignedbyhigherauthoritiesandresponsibilities,accepttheguidanceofhigherlevel,completethetaskassignedbythehigherauthoritiestothekeycommunity.
8,respecttheresponsibilitiesofcolleagues,inlinewiththespiritofdivisionoflaborandcooperation,andstrivetocooperatewitheachother.(installingcompanydesigner)
9,thecompany'spublicitymaterials,materialsmaintenancetoensurethatinadditiontonormaluse,donotuseitforotherpurposes.
10,shouldmaintainpersonalappearance,dressdecent,
11,duringtheperiodofbusiness,maynotusethenameofthecompanytoengageinotherwork.
12.Ensurebusinesssecrets,anddonotofferquotationsandrelatedinformationtoothernonowners.
13,shallnotuseanyexcusebacklogperformancecompletiontime.
14,dogooddutytopreventallpossibledamagetothecompany'sriskanddamage.
15,toeachquestionmorethinking,andmoreeffortstocontributewisdom,intelligence,improvesalesskills,improvetherateofsingle.
16,asfaraspossibletosafeguardthecompany'srightsandinterestsandreputation.
17,accordingtotheusualdailyworkorders,theactualsituation,toprovidebusinessinnovation,rationalizationadvice;
18,feedbackinformationshouldstrivetoaddress,digitalaccurate.
Five,marketingstaffresponsibilities:
1,conscientiouslyabidebytheimplementationofthehigherauthoritiesresponsibleforthedevelopmentofthemanagementregulationsandsystems,reportontime,acceptthehigherups
Managetheday'sworkschedule.
2.Maintaingoodprofessionalethics,communicatewithcustomerswarmlyandpolitely,anddon'tdoothercompany'sbusiness.
(ifthefinderdeductsallhiswages,heshallbedismissedatthesametime.)
3,activelycompletethecompanyissuedpersonalbusinessindicators,toensuretheintegrityofthecollectionofcustomerinformation.
4,andstrivetocooperatewiththecompany'sbusinessinformationfeedbackandfollow-up,improvethesigningrate.
5,responsibleforthecompany'sexternaladvertising,foreignpublicitycompanyinformation,andenhancethevisibilityofthecompany.
6,notinanywaytobuytheowner'stelephonelist,maynottelephoneorotherformsofharassmentoftheowners,onceissued
Afineof$100-$200istemporarilyimposed.
7,activelyhelpcustomersdowhattheycan,tocompletecustomercommunicationproblemsencounteredinansweringquestions.
Six,projectdevelopmentleader(SeniorSupervisor)postresponsibilities:
1,strictlyabidebythelawsofthecountryandthecompany'srulesandregulations;
2,everyseniorhomeimprovementconsultantshouldhaveahighdegreeofprofessionalethicsandprofessionalism,indailywork,timedimension
Protecttheinterestsofthecompanyandthecompanyimage,shallnotdiscloseconfidentialinformation;
3,projectdevelopmentexecutives(SeniorExecutives)mustcollectdailycustomerlistinformationandcustomercommunicationwithcustomers
Thecompanywillprovidethemaximumsupportonthebasisofthedetailedreportsubmittedtotheleadershipofthecompanyandputforwardrationalizationproposalsandproposalsforcooperation.
Themanagementofdailywork:
inordertostrengthenmanagement,toensurethedailywork,improvethemarketwithintheDepartment
Thestandardizationofdepartmentmanagementsystemmakesthesystemclearer,andthefollowingregulationsareenactedtorestrainandremind
Allstaffconsciouslyabideby.
I.normsofeverydaybehavior:
1,dailyreporttoworkontime,latefined10yuan/time,continuous
Morethan3months,thedeductionoftheperformancesalary;
2,needtoasktheDepartmentManagerforleave,nolessthanthepost,dependingonabsenteeismprocessing,50yuan/time,continuousaccumulation
3ormorewillbepunishedby500yuan;
3,cleanclothes,inordertoensuregoodmentaloutlookandmentalstateposts,offenders
10yuan/time;3timesmorethanmonthperformance;
4,everyFridaymorningontimeconsciousbusinesspersonnelreturnedtothe"marketweeklysummaryandmonthlyattheendofeachemployee
Thereport,notontimepay50yuan/times;
5,everyFridaymorning,mustattendtheregularmeetingorganizedbytheMinistryoftheweek,nolessthanthepost,accordingtoabsenteeism
Daniel;
6,somethingtotheDepartmentManagerforinstructions,unauthorizeddecision,resultinginlossofinterestsofthecompany,theconsequencesoftheirown,astheplot
Thepunishmentshallbepunishedaccordingly,andseverepunishmentshallbegiventothem;
7,officeareainloud,rough,donotpayattentiontodamagethecompany'simagespeechanddeportment.
10yuan/time;
Two,businessstandards:
1,takecareofthedistrictpublicitymaterials,departmentsfixedpublicity,assetontimereleaseandrecycling,dependingonthespecific
Theplotwillbefined100yuanto300yuanandseverelypunished;
2,businesspersonnelfromthepostwithoutpermission,withoutreasonwithinthejurisdictionofthedistrictinspection,contactbusiness,onceverifiedto
100yuan/warning;
3,withthecustomeragreedtonegotiatebusinesshours,becauseourbusinessstaffisnotpunctual,theirownmistakescausedbytheloss
Andsoon,dependingontheseriousnessofthecase,theDepartmentManagerwillbegiventheappropriatepunishment;
4,businesspersonnelfalsebusinesssituation,onceverified,givenaseriouswarning,100yuan/time;
Three,theworkoftheOffice(LiBo):
1、responsibleforthearrangementandplanningofallformsintheoffice;
2.Responsiblefordailyattenda