共享单车外文文献翻译2017.docx
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外文文献翻译原文及译文
BicycleLanes,2017,1(3):
31-礼
原文
TheresearchofsharedbikedevelopmentDariHord
Abstract
InthecurrenteraofmobileInternet,peoplehavemorechoiceoftravel,travelwhenSharedareasaftersweptbydrops,Uber,recentlyandisfamousforitsnsmartsharing11inthetwobikesbecameactiveinthestreets.Orangewheelhub,silverVframe,whichmanypeoplecalled"littleorangecar"istherecentlypopular"Mobike”
Keywords:
MobileInternet,Mobilephoneapp,Sharingbike.1Introduction
OnSeptember19to20intheevening,inthemorningworshipthebikeuptosevenhoursofdowntime,butthat’snotit"strike”forthefirsttime.ThiscompanywithMUber,fgeneopensthemorecomplexanddifficulttocontrolthesocialmarketexploration.Intelligentlock,nofixedpileandopentothewholesocietyoffreeridingbecomeMobikeinnovation,atthesametimemorefreestorageandaccess,heavycapital,userviscosityofunpredictabilityisalsobothermanagementcontinuously.
Accordingtothetechnology,becauseIhopetobuildafour-yearundergraduate
degreeofsmartbike,moworshipgoesaself-design,productionbikeroute.Inordertoavoidthe’’chain'thebicycleusedshaftrotation,simplependulumarmtechnology,solidtyros,wheelhub,thedesignoftheseatheightfixed.Bicycletoweighupto25kg.Manyusersreflectthebikewastooheavy,aretothebody,weighing25kgdonotadjusttheseat,novehiclenavigation,theseinorderto"maintenancefree”uniquedesign,canactuallymakethebikeuserexperiencewidelycriticizedItseemsthatintheshortterm,4yearsofmaintenancefreevisionwithgoodridingexperiencedonftseemtobesatisfactory.Fastscaleexpansion,largeflexibility,highefficiency,lowbarrierstoentryareSharedeconomicmodel,thecharacteristicsofthedesignandproductiontoreplaceoutsourcingorrecoverymode,whileincreasedflexibilityandautonomy,"worshipthebikeincreasescompetitionthreshold,butalsocreatesassetsanddragtomakeprofitsoutoftheproblem.Thoughafterproductiterations,nowitscosthasfromthebeginningof6000Yuanto3000Yuan,299Yuandeposit,therulesofeveryhalfhouris1Yuan,getabikecostrecoveryandprofitabletimegreatlyelongated.GivenUberconsistentstyle,ofcourse,wheninnovativeproductsandbusinessmodels,whencanmakemoneyintheshorttermmaynotcareaboutthisproblem.
2BritishandAmericanSharedcycling
InMay2013,thebankinvested$41millioninsponsoredbythe
United States a share in New York City bicycle project, pledged $6.5 millionMasterCard,becomesponsorspaysystem.Goldmansacsalsoprovidesomeofthe
money.Theproject,thefirstbatchof10000publicbicyclebuilding600sites-Citi
bikealsolaunchedaspecialmobileapplication,tohelpusersfindnearthesite,andcanshoweachsiteavailablebikecardslotandcyclingnumber,alsocandesignthebestrouteaccordingtothedestination.Citibikelfprojectisthebiggestsourceofincometobuyabikewithtourists,24hoursperdayforusingtheCitibikeat$9.95,andtheusecostis$95ayear.SandyhurricaneattacksonNewYorkin2012,however,letthebikeandsiteseverelydamaged.AndCitibikesoftwareoftenwrong,unabletopay.Multipleprojectoperatingcompanywayunderthedecreaseinthenumberofmembers,revenuedeclines.InOctober2014,Citibikegetnewfinancingproject,operatingcompanychangeditsnametoMotivate.Thisyear,fordhastoMotivateinSanFrancisco,theUnitedStates,willbelaunchednextyearfordGoBikebicycle,targetisbytheendof2018theSanFranciscobayareatoincreaseto7000bikes,andincreasetheservicepoints,theusercanbeusedthroughthefordPassplatform.
Londonin2010launchedapublicbicycleBorisbikes(namedafterthethen
LondonmayorBorisJohnson),atthattime,issponsoredbyBarclaysbank(Barclays),morethan10000publicbicycledistributedinthecity’s700rentalpoints,
24hoursadayforrent.DuetotheLondonpublicbicyclepooroperatingconditions,theuseofgraduallyreducethenumberoftrafficaccidentsinvolvingbicyclesalsofrequent,Barclaysbankin2015tostopthecontract,Spain'sbancoSantander(Santander),identificationofbicyclewastransformedfromBarclaysblue
logoSantander’sred.HeadquarteredinPortland,Nike,apublicbicycleprojectBike
townisteaminguptothelocaltrafficdepartment.Thegoalistoletpeoplemove.Niketospend$10millionforthisproject,makethePortlandexistingpublicbicyclequantityincreasedfrom600tolOOOJnaddition,Nikeisalsoresponsibleforthedesignofthebicycle,AirMax95,AirSafariandinspirationinthedesignofAirTrainer1,inthefrontofthebikewillbeloadedonthebasketlikeNikeshoesandNikelogo(NikeSwoosh),bicyclelockandinternalcommunicationsystem.Portlandcitybikerentalsystemallowsusers