剑桥BEC真题集第四辑中级口语修正版答案.docx
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剑桥BEC真题集第四辑中级口语修正版答案
剑桥BEC真题集第四辑(中级)口语修正版答案
WhatisimportantwhenPlanningapresentation?
●Audience
●Equipmentneeded
Firstly,Youneedtoknowwhoisgoingtobethetargetaudience.Whethertheaudienceknowanythingaboutthetopicofyourpresentation,Whattheyareinterestedin,andWhytheycometoyourpresentation.Onceyouhavefoundoutsomethingaboutthetargetaudience,youneedtokeepinmindtheirinterestsandneedssoastomakeyourpresentationinterestingandmeaningfulforthetargetaudience.
Secondly,youneedtodecidewhatkindofequipmentwillbeneededforthepresentation,e.g.over-headprojector;cleartransparencies;computer;microphone,acousticforthevenuewherethepresentationwilltakeplace.Also,Youneedtomakesurethattheequipmentneededwillbeavailableonthedaywhenthepresentationwilltakeplace.what’smore,youneedtocheckthatalltheequipmentisingoodconditionandworkswell.
Whatisimportantwhenselectinganinterpreterforameetingwithforeignclients
●Experience
●Reliability
Firstly,youneedtoselectaninterpreterwhoisexperiencedininterpretingforsuchmeetings,theinterpretershouldhaveawideknowledgeaboutbusinessmanagementandfamiliarwiththespecialtermsandjargonsforcommercialnegotiations,finance,law,etc.inaddition,abackgroundknowledgeaboutthetargetcountryisalsoimportanttoo.
Secondly,theinterpreterforameetingwithforeignclientsshouldbereliableinthefollowingaspects:
beingpunctualforthemeetings,keepinginformationlearnedatthemeetingsconfidentialandinterpretingaccuratelywhatisbeingdiscussed
Whatisimportantwhenintroducinganewproductrangeontothemarket
●Timing
●advancepublicity
Firstly,theintroductionshouldbemadeatanappropriatetime,i.e.whenthemarketismaturedforhavingthisnewproductrange,inotherwords,therewillbeprospectivecustomerstobuytheproducts.Ifthereareanycompetitorswhoareplanningtointroducesimilarproductsontothemarket,thenitisnecessarythattheintroductionshouldbemadeaheadoftheirintroductionsoastograbasmuchmarketshareaspossible.
Secondly,advancepublicityisimportantinthatitwillpavethewayfortheintroduction,i.e.tomakeitknowntothegeneralpublic.Therearedifferentwaystoimplementadvancepublicity.
--tohaveanewsconferencetodeclaretheintroduction
--toadvertiseonTV/radio,innewspaper/magazines
--todeliversamplesofthenewproduct(deliverycanbemadeinthestreets,insupermarkets,topeople’shomesetc.)
Whatisimportantwhenaimingtoimprovecareerprospects(职业规划)?
Whenaimingtoimprovecareerprospects,Iwouldtakethreefactorsintoaccount,agoodreadinghabit,agoodcommandofforeignlanguages,afurthereducationandorganicframeoftheworld
Tostartwith,agoodreadinghabitcanenrichyourknowledge.Whenyouarereadingbusinessarticles,thelatestbusinesseventswillgiveyouaclueofwhattodoonyourownopinions.
Secondly,foreignlanguagelearningisbecomingincreasingly(有意识的替换moreandmore)popularincompaniesbecauseitguaranteeseffectivecommunicationwithoverseasbusinesspartners.
Thirdly,furthereducationhelpsyoutostepforward.Withmoretraining,yourproficiencywillbeimproved.Lastbutnotleast,anorganicknowledgesystemalsoplaysanimportantpartinthecareerdevelopment.Abroadenedhorizon(开阔眼界)wouldenhanceyourprofessionalskills.
Whatisimportantwhenaimingtoimprovecareerprospects?
●Readingbusinessarticles
●Learningaforeignlanguage
●Training
Firstly,readingbusinessarticlesisveryimportantwhentryingtoimprovecareerprospects.Thisisagoodwayforyoutokeepupwiththelatestdevelopmentinrelatedfieldwhichmaygiveyouaclueofwhattodonext.
Secondly,learningaforeignlanguageisalsoimportant.ForinstanceifyouaregoodatspeakingEnglish,thatwouldaddweighttotheimprovementofcareerprospectssincetheglobalizationeconomyandthewide-spreadinternationalcorporationallneedsthebridgeofacommonlanguage,andEnglishisoneofthemostwidelyusedlanguages.
Thirdly,trainingisanotherfactortoconsider.Bydoingso,yougetaccesstoarangeofskillstomeetdifferentsortsofneedsfromdifferentjobs.
Whatisimportantwhendecidinghowtotransportgoods?
●Destination
●Speed
●deliveryandloadingofthegoods
●price
Whenyouaredecidinghowtotransportgoods,thedestinationofthedeliveryistheprimeelementtobeconsidered
Forthesakeof(为了)convenience,variousmeansoftransportationshouldbeadoptedwithregardtodifferentdistanceofthedelivery.
Furthermore,wecannotoverlookspeed(论点2).Amorepromptdeliverymeansafasterturnover(此处意为流通量,注意它的其他两种意思:
营业额及turnoverrate员工的离职率).
Ontheotherhand,deliveryandloadingofthegoodsshouldnotb