突破小中坚企业在福建省通过绿色营销的绿色贸易壁垒英文.docx

突破小中坚企业在福建省通过绿色营销的绿色贸易壁垒英文.docx

《突破小中坚企业在福建省通过绿色营销的绿色贸易壁垒英文.docx》由会员分享，可在线阅读，更多相关《突破小中坚企业在福建省通过绿色营销的绿色贸易壁垒英文.docx（13页珍藏版）》请在冰豆网上搜索。

突破小中坚企业在福建省通过绿色营销的绿色贸易壁垒英文

BreakingThroughtheGreenTradeBarrierofSmallMedium-sizedEnterprisesinFujianProvincebyGreenMarketing

[Abstract]ManyChineseenterpriseshavegottentheopportunitiestocompeteintheinternationalmarketsincetheyjoinedtheWTO.AndthentheforeigntradeofChinaisfacinganewopportunityandchallenge.EspeciallyinsomewesterndevelopedcountriessuchasJapan,America,EUetc,theyhaverealizedtheirowntradeprotectionbymakingmorestrictandcomplicatedtechnicalstandardandqualitycertificationsystem.TheemergenceofgreenbarrierhasseriouslyaffectedthedevelopmentoftheforeigntradeinChina,whichhascausedmanyChineseenterprisestolosetheiradvantagesintheinternationalcompetition.Thispaperanalyzesthegreenbarrierissuesexistinginaquaticproduct,teaindustriesandtextileandclothingareasofsmallmedium-sizedenterprisesinFujianwithemphasisandputsforwardthecorrespondingcountermeasurestoimprovethecompetitivenessofsmallmedium-sizedenterprisesintheinternationalmarket.

[Keywords]greenmarketing,greentradebarrier,Fujian,tactics

从绿色营销看福建省中小型企业绿色壁垒的融消策略

[摘要]加入世界贸易组织之后，中国许多企业获得在国际市场竞争的机会。

中国对外贸易发展随之面临新的机遇和挑战。

特别是日本、美国、欧盟等西方发达国家通过制定更加严格和复杂的技术标准、法规和质量认证制度达到对其自身的贸易保护。

绿色壁垒的出现严重影响了中国对外贸易的发展，导致我国许多企业失去在国际市场竞争的优势。

本文主要以福建中小型企业为主，重点分析了在水产、茶业、纺织服装等领域遇到的绿色壁垒的问题，并提出运用绿色营销的相应对策来提高福建中小型企业在国际市场的竞争力的观点。

[关键词]绿色营销绿色壁垒福建策略

Contents

Introduction…………………………………………………………………………………...1

1.TheTheoryOutlineofGreenBarrierandGreenMarketing...........................................1

1.1TheGeneralIntroductiontoGreenTradeBarrier…………...............………………....1

1.2TheGeneralIntroductiontoGreenMarketing…..........………………..……………...2

2.TheSmallMedium-sizedEnterprisesCurrentSituationofDevelopmentinFujian….2

2.1TheCurrentSituationoftheSMEs................................................................................2

2.2NegativeImpactofGreenBarriers...........................................................................….3

2.3PositiveImpactofGreenBarriers...........................................................................……3

3.AdvantagesofShapingaGreenCorporateImagesandImplementingGreenDevelopmentStrategiesofFujianSMEs................................................................................4

3.1ImprovingtheCompetitivenessofEnterprises.........................................………………4

3.2ImprovingthePublicAwareness.......................................................................................5

4.TheProblemsofFujianSMEsforCarringOutGreenMarketingandBreakingDownTradeBarriers......………………….....................................................................……………5

4.1TheLimitation...................................................................................................................5

4.2SomeActualProblems......................................................................................................6

5.CarryingOutGreenMarketingStrategies.....................................................................…7

5.1EstablishingtheGreenOrganizationsandRelevantLaws............................................…7

5.2RealizingtheGreenMarketing.........................................................................................7

5.3DevelopingtheGreenProducts.........................................................................................8

Conclusion………………………………………………………………………………..……8

WorksCited……………………………………………………………………...........…......10

Acknowledgements…………………………………………………………………..............11

Introduction

Withtheexpandingofthegreentradebarrier,theenterprisesinourcountryneedtoincreasethequalityoftheirproductsandmakesuretheycanadoptthecorrectmeasurestodealwiththisconditionundersuchbackground.Thegreentradebarrierisborninthenewconditionofmoderntimes.Theappearingofitexpressesthehumanneedsforthegreenandhealthydevelopmentstyle（Enright100）.Thegreenmarketingisthetrendtodevelopthecompanieswithastyleofhealthyway.Thisisthegoodaspectofthegreenmarketing.ButGreenbarriersappear,asanewprotectionway.Governmentswidelyusegreenbarriersininternationaltrade.Iteffectsthedevelopmentofforeigntradeindevelopingcountriesseriously,especiallyinChina.ItcausesmanyChinesetoenterpriseslosethecompetitiveadvantagesintheinternationalmarket.Wemustattachimportancetoitandfullyunderstandthegreenbarriersofthedevelopedcountries.Weshouldovercomethegreenbarriersbyusinggreenmarketingandstepuptheenforcement.Throughalltheseefforts,China’ssmallandmediumcompaniescanbeequippedwiththeabilitytocompeteintheinternationalmarket.Thegreenmarketingisanecessityfortheenterprisestogo.SolvingthegreenbarriersbecomeanimportantthingfortheSMEsinFujiantodevelop.

1.TheTheoryOutlineofGreenBarrierandGreenMarketing

1.1GeneralIntroductiontoGreenTradeBarrier

GreenBarriers（GBs）refertotheconceptofthegreenbarrierstothetradetoprotecthuman,animalorplantlifeorhealthandtheenvironment（Leech10）.GreenTradeBarrierisamethodofimportcontrolthatisheatedlyarguedaboutbutnonethelesswidelyused.Ithasbeenandwillcontinuetobeoneofthemainbarriersininternationaltrade.AlthoughGBsbelongstothenon-tariffbarriers,itsmakingwaysaredifferentfromothernon-tariffbarriers.Sincethe1970s,GBsistheenvironmentagreementandrulesmadebyinternationalcommunitiesandrelevantinternationalorganizationsthroughtheinternationalconference（Levinson64）.AnditisauthorizedbythemostauthoritativeanduniversalityInternationalmultilateraltradetreaties-GATTandWTO.Greentradebarriersnotonlyprotectthetradeandeconomybenefitfortheseimportingcountries,butalsoreflecttheactionstoprotecthumanhealthandenvironmentalresources.ThatiswhyGBsisrationalandvalid.Thisisconcealmentofgreenbarriers.Since1970s,developedflexiblerulesareusedasbarrierstostoptheproductsofdevelopingcountries.Itisdifferentfromtraditionaltradebarriers,withoutacleardiscriminatoryandirrationality.Itisnoteasytocausetradefriction.Theserulesaretooharshfordevelopingcountries.Itisdifficulttoexecute,butnotagainstthelaw.

1.2GeneralIntroductionofGreenMarketing

Greenmarketingisthecrucialmarketingpartonthebasisofthesustainabledevelopment.Itcanalsobetakenasthesteppingforwardoftheenvironmentallysafeorbeneficialproducts.

Greenmarketingstrategyis，accordingtoconsumersandsocialrequisitionforgreenconsumptionandenvironmentalprotectionandcombiningenterprise'scurrentsituationandlong-termoperationsobjectivetomakelong-term,systemic,overallschemeforthemarketingactivity（Ann85）.

Greenmarketingexpressesthegreenconcept.Greenrealizationisaguidingtheoryofgreenmarketing.Greenmarketinginordertomeetthedemandpreventsconsumerfromenvironmentalpollutionanddamageshealthresourceandwastesproducts.Greenmarketingincreasesthebenefitsofcompanies,andprotectstherelationshipbetweenenvironmentandsociety.Thatistosayitcanachievethesustainablesocialeconomydevelopment.Carryingoutgreenmarketingisbeneficialforbreakingthegreenbarriers.Italsocanexpandtheinternationalmarketareasandincreasethesale.Besides,itcanalsoreducethegapbetweengloballeaderenterpriseandsmallmedium-sizedenterprisesinFujianprovince.

2.TheSmallMedium-sizedEnterprisesCurrentSituationoftheDevelopmentinFujian

2.1TheCurrentSituationoftheSMEs

FujianprovinceisinthesoutheastofChinaandknownasthecoastofEastSea,anditisthemainprovinceinchinaforexporttrade.Accordingtocustomsstatistics,in2013,theexportvalueis323billionRMB,increased18.5%excludingforeignexchangewiththesameperiodlastyearandtheimportvalueis194.84billionRMB,increased15.3%withthesameperiodlastyear（Beth10）.Thetradesurplusis128.16billionRMB.Fromthestatisticswecouldfindthesteadyincreasetrendoftheexportinourprovince.Theforeigntradestructurebecomesmorereasonableandthestructureofimportsandexportsareoptimized.ThedevelopmentoftheenterprisesinFujianisveryobviousfromthesestatistics.WeshouldkeepapositiveattitudeforthedevelopmentofFujianenterprises.Thevolumeontheaspectofexportandimportisverysensibleforthedevelopmentofthisprovince.

However,wecannotneglecttheproblemscausedbythegreenbarrier.Thegreenbarrieralsobringsalotofpreventionforthedevelopmentofthisprovince.Mostoftheindustrialstructuresoftheseenterprisesaresimilarintheaspectofweakeconomicalbasis,lowtechniquelevelandpoormanagement.Itseemsverydifficultforthemtocopywiththeinternationalgreenbarrier.Theeffectofgreenbarrieristime-limited.Withtimegoesbyandtheimprovementofthewholesociety,someoftheoldgreenbarrierwillbetranscendedgradually.Whileatthesametime,newgreenbarrierswillbeestablished.Thereforeweneedtospeeduptheprocesstobreakthetraditionalgreentradebarriers.Thisisveryimportantforthedevelopmentofthesmallandmedium-sizedenterprisesinFujian.

2.2NegativeImpactofGreenBarriers

Inthispart,thewriterwilltalkaboutthenegativeimpactofthegreenbarriers.First,somedevelopedcountriesimposegreentariffsandanti-subsidydutiesofexportcargoinourcountry,whichcausestheinternationalmarketingproductsinourprovincetolosetheircompetitiveadvantagesinthefierceinternationalcompe