chapter 2 effective beginnings and endingsWord文件下载.docx
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Courtesy:
YouhavefailedtoestablishtheL/CcoveringyourorderNo.234intime.
TheL/CcoveringyourorderNo.234hasn’treachedus.Pleasecheckitwithyourbank.
Yourletterisnotclearatall.Ican’tunderstandit.
IfIunderstandyourlettercorrectly,
Clarity:
AstothesteamerssailingfromShanghaitoSanFrancisco,wehavebimonthlydirectservices.
AstothesteamerssailingfromShanghaitoSanFrancisco,wehavetwodirectsailingseverymonth.
AstothesteamerssailingfromShanghaitoSanFrancisco,wehaveadirectsailingeverytwomonths.
TheL/Cmustreachusforarrangingshipmentnotlaterthan8October.
TheL/Cmustreachusnotlaterthan8Octoberforarrangingshipment.
TheyboughtabicycleinBeijinginasmallshopwhichcosts$25.00.
Theyboughtabicyclefor$25.00inasmallshopinBeijing.
Conciseness:
IntheeventthatyouspeaktoMr.Woodinregardtoproduction,askhimtogiveconsiderationtothedeliveryschedule.
IfyouspeaktoMr.Woodaboutproduction,askhimtoconsiderthedeliveryschedule.
Itshouldbenotedthatthisisthebestwecando.
Foryourinformationweencloseacatalogue.
Pleasebeadvisedthatwehavereceivedyourinvoice.
Reyourletterof21stinst.,inconnectionwithouraccount,weareremittingourcheckherewith,asperyourrequest,intheamountof$100.00.
Asrequestedinyourletterof21June,weareenclosingourcheckfor$100.00.
Wehavebeguntoexportourmachinestocountriesabroad.
Concreteness:
Thesebrakescanstopacarwithinashortdistance.
TheseGoodsonpowerbrakescanstopa2-toncarwithin24feet.
Pleaseshipthegoodsassoonaspossible.
PleaseshipthegoodsbeforeSeptember4,2012bydirectsailing.
AdecisionhasbeenmadetosetupanofficeinOsaka.
TheboardofdirectorsdecidedtosetupanofficeinOsaka.
Variousaspectsofthisequipmentmakeitagoodchoice.
Thismachineisagoodchoicebecauseitismorecompactandlessexpensivethananyotheroneonthemarket.
Correctness:
Thetwofirst(firsttwo)itemsarenotavailable.
Thepriceofourproductis$100permetrictonCIFSingapore.
ThepriceofourproductisUS$100permetrictonCIFSingapore.
Itisoneofthemachinesthatweredeliveredlastweek.
Writeeffectivebeginningsandendings
Theopeningsentenceorparagraphisimportantbecauseitmakesthefirstimpressiononthereceiver.Aneffectiveopeningthereforeiscrucialtothesuccessofabusinessletter.
1.Theopeningsentenceisusuallyintroductory.Tocaptureareader’sinterestitisbesttotellinthefirstsentencewhatinducedyoutowritetheletterandwhatareyourobjectives.
Weunderstandthatyouareexportersofnuts&
kernelsandshouldliketoknowifyoucansupplyuswith5tonswalnutmeatbytheendofOctober.
WereadwithinterestyouradvertisementintheChinaDailyandshouldbegladtoreceiveparticularsofyourtenderforportconstruction.
2.Puttheideawhichwillmostinterestthereaderintotheopeningsentence.
I’mpleasedtotellyouthatyourorderwillbedeliveredtomorrow.
Thisistotellyouaboutourshippingproblems.
Wearepleasedtotellyouthatyourorder167wasdispatchedyesterday.
3.Theopeningsentenceoftenreferstoapreviousletter.Butreferencetothedatealonewillnotmakeagoodbeginning.Thebusinessathandshouldbementionedimmediately.
ThisisinreplytoyourletterofJune5.
Thankyouforyourinterestinourelectricheaters,expressedinyourletterofJune5.
Endings
Theclosingsentenceorparagraphisfrequentlyusedtosumupwhathasbeensaidandtosignaltheactionthewriterhopeswillfollowtheletter.
1.Theendingshouldbespecific.Refertosomethingspecificwhichhasbeenmentionedintheletter.Donotusetimewornexpressionsandparticipialendingslike:
Hopingtohearfromyouatyourearliestconvenience.
Weshouldbepleasedifyouwouldrespondtoourrequestatyourearliestconvenience.
Hopingtohearfromyouatyourearliestconvenience,weremain.
Pleasesendusyourillustratedcatalogueandpricelistsoon.
2.Stateyourrequestsforactionintheclosingsentence.
Wearesuretheseformswillenableyoutoobtainadmissiontotheschool.
PleasesendintheformsnotlaterthanFebruary5.
3.Theclosingsentenceisagoodplacetosummarize,especiallywhentheletterislongandcomplex.
Wehopethatwehavemadetheabovealternativecleartoyouandthattheymayhelpyoutomakeyourchoice.
Tosumup,youcaneitherputyourmoneyinasavingsbankandreceive6%annualinterest,orinvestincommonstocksforhigherreturnsbutalsohigherrisk.
Inviewoftheabove,youarerequestedtoincreasetheamountofyourL/CbyUS$150,makingatotalofUS$2,638,andalsotoextendthetimeofshipmentto21stDecember.Yourpromptattentiontothismatterwillbeappreciated.
Reviseandimprovethefollowingsentences.
1.Thecontractisvalidforoneyear,andallthegoodsmustbedeliveredbeforethecontractterminate.
2.Theshipwaslostinanaccident,thecargoownerwascompensated.
3.ArbitrationwillstartonSeptember8,andwehaveeightdaystogetthedocumentsready.
4.Thecontractclausedoesnotgivethebuyerfullprotection,andthismakesitmoredifficultforhimtolodgeaclaim.
5.OurcontractprovidesthatdeliverymustbemadebytheendoftheyearanditisalreadyDecember5,pleaseeffectshipmentsoon.
1.Intheeventthatthisdoesnotmeetwithyourapproval,pleasenotifyusastoyourwishes.
2.Duetotheabove-statedreasons,wedelayedpaymentofthesumof$566.
3.Effectuationofadecisionwillhavetobedelayedbymeuntilnextmonth.
1.WedecideinMelbournelastspringtocontinuethetalksatthisFair.
2.Delayingshipmentfrequentlygivesrisetoclaims.
3.WehavesomesuggestionsabouttheitemsthatarenotcoveredbytheAgreement.
4.Thepiece-goodswillbeabletocompletewiththelocalmaterialsbeingmanufacturedthere.
5.TheL/Cmustreachusforarrangingshipmentnotlaterthan8October.
1.Wepromptlyreplytoallenquiries.
2.I’mquitesurethatthisisexactlywhatisneeded.
3.Yourproposalsoundsinterestingandistobeconsidered.
Exercises
ⅠImprovethefollowingsentences.
1.WehavealreadyreceivedyourL/C,forwhichpleaseacceptourthanks.
2.Allowustostatethatwesincerelyhopeyouwillgiveyourcarefulconsiderationtoourproposals.
3.Iampleasedtotellyouapieceofgoodnews.After20yearsofserviceyouarerewardedbybeingappointedthemanagingdirector.Congratulations!
4.Pleasedon’thesitatetogetintouchwithusincaseyouhaveanyquestions.
5.Referringtoyourcommunicationofrecentdate,weherebymakeyouanofferasfollows.
6.Effectuationofadecisionwillhavetobedelayedbymeuntilnextmonth.
7.WedecideinMelbournelastspringtocontinuethetalksatthisFair.
8.Heneedssomeonetohelphimpromotesalesbadly.
9.Wemustdenyyourrequestforsoleagency.
10.Demonstrationofthenewmachinescanbearrangedforthoseinterested.
11.Ifthischangeisdesired,itwouldbenecessarythattheattachedformbesignedanddated.
12.Thisdrawingisenclosingforyourapproval.
13.Inallprobability,wearelikelytosufferalossthisquarter.
14.Itisyourturntomakeanacquisitionofcompensation.
15.Inviewofyouareouroldcustomer,wepreparetogiveyouadiscountof5%.
ⅡChoosethebestopeningorclosing.
1.a.WereceivedyourletterofMay7.Hereisacopyofourpricelistyouaskedfor.
b.HereisourpricelistyouaskedforinyourletterofMay7.
c.Weencloseherewithacopyofourpricelistforwhichyouasked.
2.a.Wearewritingtoansweryourquestions.
b.Wesenttoyouthismorningourlatestcatalogueyourequestedinyourletterofyesterday.
c.WebegtostatethatyourletterofOctober3hasbeengivencarefulconsideration.
3.a.Hopingtobeabletokeepintouchwithyoufortheyearstocome,weremain.
b.Wehopetohavefrequentcontactswithyou.
c.Hopingtobeinfrequentcontactwithyouandassuringyouofourbestattention.
4.a.Pleasebeassuredofourbestattention.
b.Thankyouagain.
c.Onceagain,mayweexpressourappreciationtoyou.
ⅢOrganizethefollowingsentencesintoasensibleorderoranatur