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randomlyforinterviewduringthesameday,

Hestudiedtheresultsof9,323MBAinterviews,12

by31admissionsofficers.The

interviewershad13applicantsonascaleofonetofive.Thisscale14numerousfactorsinto

consideration.Thescoreswere15

usedinconjunctionwithanapplicant'

sscoreonthe

GraduateManagementAdmissionTest,orGMAT,astandardisedexamwhichis16outof800

points,tomakeadecisiononwhethertoaccepthimorher.

DrSimonsohnfoundifthescoreofthepreviouscandidateinadailyseriesofinterviewees

was0.75pointsormorehigherthanthatoftheone17that,thenthescoreforthenextapplicant

would18byanaverageof0.075points.Thismightsoundsmall,butto19theeffectsof

suchadecreaseacandidatewouldneed30moreGMATpointsthanwouldotherwisehavebeen

20.

1.[A]grant

2.[A]minor

3.[A]issue

4.[A]Forexample

5.[A]fond

6.[A]in

7.[A]if

8.[A]promote

9.[A]decision

10.[A]chosen

11.[A]exceptional

12.[A]inspired

13.[A]assigned

14.[A]put

15.[A]instead

16.[A]selected

17.[A]before

18.[A]jump

19.[A]achieve

20.[A]promising

[B]submits

[B]objective

[B]vision

[B]Onaverage

[B]fearful

[B]on

[B]until

[B]emphasize

[B]quality

[B]stupid

[B]defensible

[B]expressed

[B]rated

[B]got

[B]then

[B]passed

[B]after

[B]float

[B]undo

[B]possible

[C]transmits

[C]crucial

[C]picture

[C]Inprinciple

[C]capable

[C]to

[C]though

[C]share

[C]status

[C]found

[C]replaceable

[C]conducted

[C]matched

[C]gave

[C]ever

[C]marked

[C]above

[C]drop

[C]maintain

[C]necessary

[D]delivers

[D]external

[D]moment

[D]Aboveall

[D]thoughtless

[D]for

[D]unless

[D]test

[D]success

[D]identified

[D]otherwise

[D]secured

[D]arranged

[D]took

[D]rather

[D]introduced

[D]below

[D]fluctuate

[D]disregard

[D]helpful

SectionⅡReadingComprehension

Text1

Inthe2006filmversionofTheDevilWearsPrada,MirandaPriestly,playedbyMerylStreep,

scoldherunattractiveassistantforimaginingthathighfashiondoesn’taffecther.Priestlyexplains

howthedeepbluecoloroftheassistant’ssweaterdescendedovertheyearsfromfashionshowsto

departmentstoresandtothebargainbininwhichthepoorgirldoubtlessfoundhergarment.

Thistop-downconceptionofthefashionbusinesscouldn’tbemoreoutofdateoratodds

withfeverishworlddescribedinOverdressed,ElizabethCline’sthree-yearindictmentof“fast

fashion”.Inthelastdecadesorso,advancesintechnologyhaveallowedmass-marketlabelssuch

asZara,H&

M,andUniqlotoreacttotrendsmorequicklyandanticipatedemandmoreprecisely.

Quckierturnroundsmeanlesswastedinventory,morefrequentreleases,andmoreprofit.Those

labelsencouragestyle-consciousconsumerstoseeclothesasdisposal——meanttolastonlya

washortwo,althoughtheydon’tadvertisethat——andtorenewtheirwardrobeeveryfewweeks.

Byofferingon-trenditemsatdirt-cheapprices,Clineargues,thesebrandshavehijackedfashion

cycles,shakingallindustrylongaccustomedtoaseasonalpace.

Thevictimsofthisrevolution,ofcourse,arenotlimitedtodesigners.ForH&

Mtooffera

5.95knitminiskirtinallits2300-plusstoresaroundtheworld,itmustrelyonlow-wage,overseas

labor,orderinvolumesthatstrainnaturalresources,andusemassiveamountofharmful

chemicals.

Overdressedisthefashionworld’sanswertoconsumeractivistbestsellerslikeMichael

Pollan’sTheOmnivore’sDilemma.Mass-producedclothing,likefastfood,fillsahungerandneed,

yetisnon-durable,andwasteful,”Clineargues,Americans,shefinds,buyroughly20billion

garmentsayear——about64itemsperperson——andnomatterhowmuchtheygiveaway,this

excessleadstowaste.

TowardstheendofOverdressed,Clineintroducedherideal,aBrooklynwomannamedSKB,

who,since2008hasmakeallofherownclothes——andbeautifully.ButasClineisthefirstto

note,ittookBeaumontdecadestoperfecthercraft;

herexample,can’tbeknockedoff.

Thoughseveralfast-fashioncompanieshavemadeeffortstocurbtheirimpactonlaborand

theenvironment——includingH&

M,withitsgreenConsciousCollectionLine——Clinebelieves

lasting-changecanonlybeeffectedbythecustomer.Sheexhibitstheidealismcommontomany

advocatesofsustainability,beitinfoodorinenergy.Vanityisaconstant;

peoplewillonlystart

shoppingmoresustainablywhentheycan’taffordtoit.

21.Priestlycriticizesherassistantforher

[A]poorbargainingskill.[B]insensitivitytofashion.[C]obsessionwithhighfashion.[D]lackofimagination.

22.AccordingtoCline,mass-maketlabelsurgeconsumersto

[A]combatunnecessarywaste.

[C]resisttheinfluenceofadvertisements.

[B]shutoutthefeverishfashionworld.

[D]shopfortheirgarmentsmorefrequently.

23.Theword“indictment”（Line3,Para.2）isclosestinmeaningto

[A]accusation.[B]enthusiasm.[C]indifference.[D]tolerance.

24.Whichofthefollowingcanbeinferredfromthelastparagraph?

[A]Vanityhasmoreoftenbeenfoundinidealists.

[B]Thefast-fashionindustryignoressustainability.

[C]Peoplearemoreinterestedinunaffordablegarments.[D]Pricingisvitaltoenvironment-friendlypurchasing.

25.Whatisthesubjectofthetext?

[A]Satireonanextravagantlifestyle.

[C]Criticismofthefast-fashionindustry.

[B]Challengetoahigh-fashionmyth.

[D]Exposureofamass-marketsecret.

Text2

Anoldsawhasitthathalfofalladvertisingbudgetsarewasted—thetroubleis,noone

knowswhichhalf.Intheinternetage,atleastintheory,thisfractioncanbemuchreduced.By

watchingwhatpeoplesearchfor,clickonandsayonline,companiescanaim“behavioural”adsat

thosemostlikelytobuy.

Inthepastcoupleofweeksthreedealsandaquarrelhaveillustratedthevaluetoadvertisers

（andtheirsuppliersofsoftware）ofsuchfine-grainedinformation.Shouldadvertisersassumethat

peoplearehappytobetrackedandsentbehaviouralads?

Orshouldtheyhaveexplicitpermission?

InDecember2010America'

sFederalTradeCommissionproposedaddinga“donottrack”

（DNT）optiontointernetbrowsers,sothatuserscouldtelladvertisersthattheydidnotwanttobe

followed.Microsoft'

sInternetExplorerandApple'

sSafaribothofferDNT;

Google'

sChromeis

duetodosothisyear.InFebruarytheFTCandtheDigitalAdvertisingAlliance（DAA）agreed

thattheindustrywouldgetcrackingonrespondingtoDNTrequests.

OnMay31stMicrosoftsetofftherow.ItsaidthatInternetExplorer10,theversiondueto

appearwithWindows8,anewincarnationofthesoftwarefirm'

soperatingsystem,wouldhave

DNTasadefault.

Advertisersarehorrified.Humannaturebeingwhatitis,mostpeoplestickwithdefault

settings.FewswitchDNTonnow,butiftrackingisoffitwillstayoff.BobLiodice,thechief

executiveoftheAssociationofNationalAdvertisers,oneofthegroupsintheDAA,says

consumerswillbeworseoffiftheindustrycannotcollectinformationabouttheirpreferences.

Peoplewillnotgetfewerads,hesays.“They'

llgetlessmeaningful,lesstargetedads.”

Itisnotyetclearhowadvertiserswillrespond.GettingaDNTsignaldoesnotobligeanyone

tostoptracking,althoughsomecompanies（includingTwitter）havepromisedtodoso.Unableto

tellwhethersomeonereallyobjectstobehaviouraladsorwhethertheyarestickingwith

Microsoft'

sdefault,somemayignoreaDNTsignalandpressonanyway.

AlsouncleariswhyMicrosofthasgoneitalone.Afterall,ithasanadbusinesstoo,whichit

sayswillcomplywithDNTrequests,thoughitisstillworkingouthow.Ifitistryingtorile

Google,whichreliesalmostwhollyonadvertising,ithaschosenanindirectmethod:

thereisno

guaranteethatDNTbydefaultwillbecomethenorm.DNTdoesnotseemanobviouslyhuge

sellingpointforWindows8—thoughthefirmhascomparedsomeofitsotherproductsfavourably

withGoogle'

sonthatcountbefore.BrendonLynch,Microsoft'

schiefprivacyofficer,blogged:

“Webelieveconsumersshouldhavemorecontrol.”Coulditreallybethatsimple?

26．Itissuggestedinparagraph1that“behavioural”adshelpadvertisersto:

[A]easecompetitionamongthemselves

[C]avoidcomplaintsfromconsumers

[B]lowertheiroperationalcosts

[D]providebetteronlineservices

27．“Theindustry”（Line6,Para.3）refersto:

[A]onlineadvertisers[B]e-commerceconductors[C]digitalinformationanalysis[D]internetbrowserdevelopers

28．BobLiodiceholdsthatsettingDNTasadefault

[A]manycutthenumberofjunkads

[C]willnotbenefitconsumers

[B]failstoaffecttheadindustry

[D]goesagainsthumannature

29．whichofthefollowingistrueaccordingtoParagraph.6?

[A]DNTmaynotserveitsintendedpurpose

[C]DNTis