丰田公司SWOT和PEST分析.ppt

丰田公司SWOT和PEST分析.ppt

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OURGROUPREDZHANGZUOANLIFANGWANGXUEMUGEZHUJUNHUABACKGROUND:

Primarily,Toyodacompanyconcentratedoncottonocracy.Intheearly1990sKiichiroToyodaawokebeforehevisitedachievementsofindustryrevolution,thenhechangedcompanysnamecalledToyota.Hedecidedtodevelopanewfieldmanufacturecars.SWOTANALYSISSWOTANALYSISECONOMICFACTORSTheabundantcapital.（thefactoryownscapital12millionyen,equipment,employees33005000people）1940sbecauseofthesecondworldwar,Japaneselong-termdidbattlesothatledtoslowdevelopmentofdomesticeconomy.Before1940sdomesticeconomicrecoveried.In1948,theJpanesebeguntocarryoutdeflationpolicyresultinseriouseconomicrecession.Whenthecompanyontheedgeofbankruptcy.thankstothebankofJapaninprovided2billionyeninfinancingandthetoyotaavoidedthecollapseoffortune.1950sbreakingoutKoreanwar,Americaneedalotoftrucks,Toyotaobtainedfromthisone.InthesameyearCOROLLAwascraeted,itwaspopularinthemarketofdomesticEuropeandAmercia,inordertomeettheneedofthemarket,Toyotadecidedtobuiltnewfactoriesinotherplaces,impovingprofitsdramaticly.1970sto1980sGDPgrew3.4%,percapitaincomeincreased3.6timesAfter1990sToyotaestabulishedfactoryinAsia,especiallyinChina,itmadethemhadahugemarket,rapidincreaseinprofits.In1993,thetotalsaleswas852.83billion,rankingfifthworldindustrycompany.Annualproductionofautomobile445millionvehiclesintheworld,tookofthecarmarket9.4%.In2006,Toyotasalesfor880.8millionvehicles.Now,Toyotahavebeenbecometheworldsthird-largestcarmanufacturingcompany.THREATS1940s,AmericaandEuropeanautomobilemanufacturingfactoriesproductedbigemissionscarswhichwerebrooming.Japanesehadtoproductedsmallemissionscars.（But,aftertheOilwaritbecametheadvantagetoToyota）Japaneseindustrylaborproductivityonlytookone-ninthtoone-eighthofAmericanindustriallaborproductivity.Thiswasjusttheaverageproductivityofindustrialsectors,JapaneseautomanufacturinglaborproductivitywasfurtherfromAmerica.Thegovernmentorderedstopproducingcars.ExhaustemissionfromJapanese1948,toyotaSAtypeofcar，buttheydidntconsiderthecostsofthistapes,sothecompanyontheedgeofbankruptcy.TheyhadtostopproducingSAtypeofcar.Socialfactors：

1.Reputationbecauseofnation2.Nationcharacter3.Demandofcarsinthatdecade4.SupplyfromgovernmentOpportunities:

1.Hightechnology2.Worldwidemarket3.Longhistory4.Lotofexperiences5.Gotmanyacademicworkers6.Authorityinthemarket7.Brandeffect8.Highquality9.Stablefund10.Confidence11.NottooexpensiveTheopportunitiesfortheToyotaMotorCompanyseemtobeendless.Today,ToyotahaspassedtheFordMotorCompanytobecometheworldssecondlargestautomakerintheworldtrailingonlyGM（Forbes）.ToyotahasalsoroundedoutitsproductlinetosuittheUSmarketwiththeredesignedpassengertrucksandSUV,buttheyhavealsohitthemarkethardwitheco-crazedsocietywiththeintroductionofthesecondgenerationhybridcar,thePrius（Businessweek）.ThecompanyisalsobeingpushedintherightdirectionforopportunitywiththestrengtheningoftheJapaneseYen（Bloomberg）.Withtheyengainingstrengthandshiftsinotherworldcurrency,theoperatingprofitsdroppedduringtheApril-Junequarterbyfifteenpercentorseventybillionyen（Bloomberg）.Becauseofthesavingthecompanyacquiredincurrencyshifts,ToyotahasextramoneyonhandtousepossiblyinR&Dtoimproveontheirvehiclesorinseveralotherareascausinggreatopportunitiesforthecompany.StrengthTheToyotaMotorCorporationwasincorporatedin1937andhasmanystrengthsbeingoneoftheindustryleadersintheautomotiveindustry.Toyotahasthreemajorbrandsunderneaththecompanyumbrella:

Toyota,Lexus,andScion.Byhavingthesethreedistinctbrands,itletsthecompanyreachmanysectorsoftheglobeinachoiceofvehicleforcustomers.Theyproducetheirvehiclesandtargetspecificglobalregions,suchastheCarinaEfortheEuropeansegment（Amherst）.TheadvantagethatToyotawouldhavebybeingtheleaderinthehybridcarsectorisunknownrightnow.Nobodyknowsforacertainfactifthegreentrendwillbealargefactorinthefuture.IntheUSmarket,itappearsthathavingamarketablehybridcarintheirlineupofautomobileswillbeagoodplanforToyotainthefuture.Theadvantageofproducingautomobilescustomizedtoacertainmarketisagoodplantokeepacompetitiveadvantageoverthecompetitorsinthesamegeographicregion.TraditionallyToyotahasalsobeentheleaderinTotalQualityManagementorTQM.PoliticalNorthdivisionisaresultsofinvestmentactivitiesafterToyotacompanyentersintoChinesemarket.Alsoitsanuniquephenomenonthatcantbeseeninotheroverseasdirectinvestments.ThisphenomenonisderivedbytheChinaseconomicsystemwhichturnstomarketeconomy.Th