HND 商务文化与策略Word格式.docx

HND 商务文化与策略Word格式.docx

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2.3EffectiveSWOTanalysisforseniormanagers...............................4

2.4Organisationalculture......................................................................5

2.5Workhardculture............................................................................6

2.6Alternativeorganizationalcultureandtheimpact....................7

2.7relationshipbetweenorganisationalcultureandbehaviour........8

3.0conclusion..........................................................................................9

4.0Reference..........................................................................................10

1.0introduction

PESTanalysisofoverallenvironmentalfactorscombinedwitheachotheraswellaswithexternalopportunitiesandthreatscanbesummarizedinaSWOTanalysis.PESTandSWOTcanbeusedasabasisforanalysisofenterpriseandtheenvironment.

ThepurposeofthisreportistousethesetwotoolstoanalysetheAlphabetGames,andtoexplaintheorganizationalcultureoftheAlphabetGames.Whileanalysingtherelationshipbetweenorganizationalcultureandbehavior,andonthemanagementofthecompanymadeanumberofrecommendations.

2.0Mainbody

2.1PESTanalysis

PoliticalFactors：

Politicalsupervisionofenterprise,consumer,andotherbusiness-relatedactivitieshaveaverysignificantimpact.ForAlphabetGamescompany,theScotlandhasastablepolicy.itisimportantforitsdevelopment.Forexample,theEuropeanGamesDeveloperFederation（EGDF）hasbecomeincreasinglyconcernedattheprecariouspositionofmanysmalldevelopmentcompanies.Sotheywillformulatesomepoliciestohelpsmallbusinessesexpandanddevelop.Alsotheywillsendmoneydirectlytotheaccountofoutstandinggamecompanyaccount.Theimplementationofthesepolicieswillbringmoreopportunitiesforthecompany,conducivetothedevelopmentofthecompany.

EconomicalFactors：

Economicstabilityistheimportantfactorforthedevelopmentoftheenterprise,henotonlyaffectstheexternaldevelopmentoftheenterprise,alsoaffecttheInterior.Inthiscase,becauseoftheimpactofinflation,thecostsassociatedwithdevelopmentandmarketingthehaveseenasignificantrise.In1980,theJapanesecompanyNamcoproducedPacmanfor%50000.ThefirstgamedevelopmentundertakenbyAlphabetGamesin2001cost$200000andearnedareturnofslightlyover%3million.Theglobaleconomyisstillinthe‘depression’stage.Itisachallengetosmallcompanytoinvestment.Ineconomic,thereexistsbothtwo,opportunitiesandchallengesforthegamecompany.

SocialandculturalFactors:

Forabusiness,socio-culturaleffectsrelativetobothappealtosmall,butcannotbeignored.Differentregionalculturewillhavedifferentrequirementsontheproduct,inordertoadapttodifferentmarketsandcultures,sometimesrequiresanenterprisetomaketheappropriatechangestomeettheneedsoflocalconsumers.ScotlandbelongstotheeconomicallydevelopedregionsintheEU,thereisoftenahighlevelofeducation,correspondtophysicallabourcostisrelativelyhigh.Therefore,changesinconsumerdemandrelativelyquickly.Duetochangesinconsumerdemands,alphabetgames,ongoingresearchandinnovation.ConsumerdemandisthedrivingforceforAlphabetGamesdevelopment.

TechnologicalFactors:

Foranenterprise,technologyisthecoreofcompetitiveness.Technologicalprogresscancreatecompetitiveadvantagecansignificantlyshortentheproductlifecycle.Theboomingmarketforpiratedcopiesandimitationsofgameisatechnologyfactors,becausethiswayhasarisenduetothelowcostsothatthishasledtolossofsalesandprofittocompanycopiedbyothercompany.ThiswaywillcausetheviciouscompetitioninthemarketandreducetheprofitsofAlphabetGamesiftheirgamescopiedbyothers.[1]

2.2SWTOanalysis

SWOTanalysismethodisananalysisaccordingtotheirownestablishedinternalconditions,identifythecompany'

sstrengths,weaknessesandstrategicanalysisofcorecompetitivenessofenterprises.SWOTanalysisisamoreobjectiveandaccurateanalysisandresearch,aunitofreality.ThereisaSWOTanalysismatrixofAlphabetGamesasfollow:

Internal

Strengths

•Productinnovation

•Extensiveexperience

Weakness

•Lackoffunds

•Highcost

External

Opportunities

•Internetviralmarketing

•Expendtonewmarkets

•Newtechnology

Threats

•Piratedcopiesandimitationsofgame

SWOTanalysismethodisananalysisaccordingtotheirownestablishedinternalcriteriatoidentifystrengths,weaknessesandthecorecompetitivenessoftheenterprisebusinessstrategyanalysis.SWOTanalysisisamoreobjectiveandaccurateanalysisandresearch,aunitofreality.ThereisaSWOTanalysismatrixofAlphabetGamesasfollow:

wecanclearlyseefromthistableSWTOcomposition.StrengtandWeaknessareinternalfactors.Forthecompany,aninternaladvantageofproductinnovationisthealphabetgame.ThealphabetGamescompanygrownintoamulti-millionpoundbusinessatthecuttingedgeofthegamesdevelopmentmarket,italsohasawiderangeofcorporateandindividualcustomersanddevelopsSoftwarepackagesandgamesonbothanindependentandoutsourcingbasis.thealphabetgamealsohasextensiveexperienceinsoftwaredevelopment,from2001tothepresent,theyhavedevelopedanumberofnewproducts.

Disadvantageisthatalphabetcompaniesdonothavestrongfinancialandhighmanufacturingcosts.Forfunds,alreadymentionedinprecedingPESTanalysis,saidtheGovernment'

spolicytogivehelp.Highercostsforthecompany'

sweaknesses.Asgamedevelopmentbecomesmoreofafilmproduction,relatedcostshasrisendramatically.Costtopromotethegameashighas50%.Soit'

sburdenonthecompany.Thiswillrequiretechnologyinnovation.

Correspondingto,opportunitiesandthreatsareexternalfactors.Internetviralmarketingisaopportunityforcompany.TheriseofinternetviralmarketinghasprovidedsubstantialopportunitiesandAlphabetGameshasstriventobeattheforefrontofthatdevelopmentwithintheUK.Developnewmarketswouldalsobeagoodopportunityfordevelopment.Thedevelopmentofnewtechnologiesisthecompany'

stoppriority.Onlytechnologicalprogresscanleadtodevelopment.

Piratedcopiesandimitationsofgamebyothercompanywillcausethedeclineinprofitsandsalesandviciouscompetition,anditisathreattotheAlphabetGames.[2]

2.3EffectiveSWOTanalysisforseniormanagers

Withtherapidindustrialandeconomicdevelopment,changingconsumerdemandandtheexternalenvironmentisalsochanging.SWOTanalysisisdynamic.Therefore,seniormanagementshouldexaminetheirSWOTanalysis,toadapttochangesintheexternalenvironmentonaregularbasis.TheyneedaSWOTanalysisoftheobjective.

Afirmgainsacompetitiveadvantagebyperformingtheseactivitiesbetteroratlowercostthancompetitors.Managersneedtothinkabouttheroleofsuchactivities.Theorganisationissplitinto‘primary’activitiesand‘support’activities.Primaryactivitiescompriseinboundlogistics,operations,outboundlogistics,marketingandsales,andservice.Supportactivitiescompriseprocurement,technologydevelopment,humanresourcemanagementandinfrastructure.[3]

ASWOTanalysisissubjectivesanditcan’tbetheonlytoolstoevaluatetheenvironment.ManagersoftenanalysisSWOTstraightlywithoutusingothertools.Soseniormanagersshouldbecombinedwithothertoolstoevaluatetogether,suchasPESTELandvaluechainanalysistostructuretheirthinking.

Seniormanagementcanbetterunderstandthemalongthevaluechain.Opportunitiesandthreatsareexternalfactors.WithSWOTanalysisandpestanalysiscanbeusedtogaininsightintoworkinginthelettersintheOrganization'

sexternalenvironmentfactorsofthegame.Thereismanytoinferrelationshipsbetweendifferentforces,suchasthedevelopmentofnewtechnologiescanleadtoeconomicperformance,whichinturncouldchangetheattitudeofsocietyconversion.Managerscanusetheinformationfromtheanalysisofhowitplanstoimprovethecompetitivepositionoftheorgnisation.

2.4Organisationalculture

OrganizationalCulture,isanorganizationbyitsvalues,beliefs,rituals,symbols,wayofdoingthingsandothercomponentsofitsculturalimage.

Therearebothbroadandnarrowunderstandingofcorporateculture.Broadlyspeaking,corporatecultureisculture-asubsystemofsociety,isakindofsubculture.Referstoenterprisesinthestart-upanddevelopmentofcorporatecultureintheprocessofformationofcommonvalues,businessgoals,codeofconduct,managementsystem,thesumoftheexternalform.Fromthenarrowsense,corporateculturereflectingthehighestlevelofpeople-orientedmanagementtheory.Especiallyinlong-termbusinessactivityintheformationofenterpriseorganizationandvoluntarycomplianceforallmembersandcarriesoutbusinesspurposes,thesumofvaluesandethics

Organizationalcultureplayagreatimportantroleinancompany.Senseoforganizationalculturethatmotivatesemployees.Nomatterwhatyourbusinesshasitsresponsibilitiesandmission,enterprisemissionisallemployeesworkingobjectivesanddirection,isthesourceofenterprisedevelopmentormotivation.Organizationalcultu