Journal of the Asia Pacific EconomyWord文件下载.docx
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Thereislittleevidencethatthesuppliersarepursuingfunctionalupgradingstrategies
besidesthefactthattheyareflexibleservingseveralcustomersatdifferentmarkets.
Keywords:
garments;
export;
globalvaluechains;
Vietnam
JELclassifications:
L67,O19,O24,O33
Introduction
Economictheorysuggeststhatanexportorientationstrategycanprovidecountrieswith
highereconomicgrowth.Integrationintotheworldeconomyseemstobenecessaryfor
developingcountrieswantingtheireconomytogrow.SinceitseconomicDoiMoireforms
in1986,Vietnamhasconsideredexportthekeytoeconomicdevelopmentinordertonarrow
theincomegaptothedevelopedcountries.Vietnampossessescomparativeadvantagesin
labour-intensiveindustriessuchasgarment,footwear,furnitureandsoon.Amongthese
industries,garmentexporthasreportedthelargestexportturnover,aboutUS$7.8billionin
2007,andisnowthecountry’ssecondlargestexportitemaftercrudeoil.
However,internationaltradeingarmenthashardlyeverbeencharacterisedbyfree
tradearrangementswherecomparativeadvantageswouldalonebethemaindriverforthe
locationofproductionanddistributionofexports.TheMultiFibreAgreement(MFA)put
barrierstofreetradeingarmentsbutunderWTO’sAgreementonTextileandClothing
(ATC),allquotasontheimportationoftextileandgarmentwereeliminatedamongWTO
membersfromthebeginningof2005.Theabolitiondrasticallychangedtheglobalcontext
ofthegarmentindustry.AlthoughVietnambecameaWTOmemberonlyin2007,itwould
beaffectedbythechangeinthecompetitiveconditionattheglobalmarket.
Whatwouldbetheeffectsofthechangefortheglobalgarmentsuppliercountries?
The
overalldemandforgarmentscontinuedtoincreasein2005andbroughtaboutanincrease
intheoverallglobalgarmentexport.Withtheremovalofquotas,garmentexportwillnot
berestraint,andsoeverycountrywouldhaveanopportunitytoenhanceitscompetitive
.Email:
hsm.ikl@cbs.dk
ISSN:
1354-7860print/1469-9648online
C_
2009Taylor&
Francis
DOI:
10.1080/135********785997
JournaloftheAsiaPacificEconomy163
advantageandincreaseexport.ThissituationalsoappliedtoVietnamalthoughitwas
notaWTOmemberthen.However,althoughVietnamhasabundantcheaplabour,canit
alsounderthemoreintensecompetitiveconditionsmanifestitscomparativeadvantage
whenmanyotherdevelopingcountriesarealsoproducingrelyingonsimilarcheaplabour
conditions?
InthenewsituationaftertheterminationoftheMFAin2005,weexpectVietnam’s
garmentproducerstoreviewtheirstrategiesandenhancetheircapabilitiestoparticipatein
theglobalvaluechains(GVCs)underthemorecompetitiveconditionsintheinternational
tradeenvironment.Thesechallengesleadustoraisethefollowingquestion:
Howhas
Vietnam’sgarmentexportperformedafter2005andhavethegarmentsupplierschanged
theirstrategies?
Thefollowingsectiondiscussesthetheoreticalargumentsfortheimplicationsofglobal
tradeliberalisationandhowcompetitivefactorsworkforsuppliersembeddedinglobal
garmentvaluechains.Thisleadstoadiscussionoftheexpectedconsequencesofthe
terminationofthequotasystemsunderATC.Thethirdsectionanalyseskeyfeaturesand
operationalmodesoftheVietnamesegarmentindustry.Inthefourthsectionweanalyseon
thebasisofindustryexportandperformancedatathechangesthathavetakenplaceafter
2004.Thefifthsectionpresentsamicro-levelanalysisofsupplierfirms’strategicreactions
tothechangesbasedonprimarycollectedcompanydata.Inthefinalsectionweconclude
bysummarisingthefindingstotheposedresearchquestions.
Perspectivesonliberalisationandcompetition
Movingfromaquota-regulatedtraderegimetoaliberalisedoneshouldaccordingtosimple
neo-classicaltradeeconomicsceterisparibusleadtoachangeintradeflowsfromcountries
withlessprice-competitiveproducerstocountrieshavingmoreofthem.Sincethequota
systemsforgarmentimportstotheUSandEUinparticularwerequiteelaborate,i.e.
allocatingquotastoalargenumberofexportingcountrieswithsignificantvariationsin
pricecompetitiveness,itcouldbeexpectedthattheremovalofquotaswouldleadtoa
majorreorganisationofthetradeflowsandshiftsinthegarmentexportcompositionamong
theexportingcountries.Thewidespreadexpectationwasthatwell-establishedlowcost
andefficientexportingcountrieswithlargecapacities,suchasChinaandIndia,wouldgain
whilemanysmallerdevelopingcountriesthathadmainlycomeintotheglobalgarmentvalue
chainsbecauseofthequotasystemswouldlose(Proksch2004,A.T.Kearney2005,Tewari
2006).Furthermore,thetheoreticalpredictionwouldbethatfreetradewouldleadbuyers
topressurepricesdownward.Suchshiftswouldhaverepercussionsonexportearningsand
employmentintheconcernedcountries.
Inanticipationofthesechanges,alotofinterestandconcernswereraisedaboutwho
wouldlikelywinandwhowouldlose?
2Theoutcomefromthesediscussionsrevealsa
morevariedpicturethantheabovetradetheoryargument.Inthegarmentvaluechains,
competitionisnotonlyaboutpricebutalsoaboutawholerangeofothercompetitive
factorssuchasquality,deliveryspeedandcertainty,productioncapacityandflexibilityand
transporttimeandcosts(GereffiandMemedovic2003,Palpaceuretal.2005).Development
ofvariouscapabilities,suchasskills,managementpractices,andnetworking,thatare
importantatthefirmlevelappearstovarynotonlybetweenregionsbutalsoamongfirms
withinthesamecountry(Tewari2006).Thesefactorstogetherwithotherriskelementsmay
beaccommodatedinneo-classicaltheorybutitcertainlymakestheinternationalbuyers’
sourcingstrategiesmorecomplicatedandtradestreamsmaynotnecessarilybedivertedto
themostprice-competitivesuppliers.Inadditiontothecompetitivefactors,arangeofother
164H.Schaumburg-M¨
uller
strategicconsiderationsaremadebythebuyers.First,locationconsiderationswillmake
largebuyersinparticulartoassesscountryrisksandspreadorderstodifferentcountries
toavoidasituationwhereunexpecteddevelopmentsinonecountrycanharmtheirentire
supply.Secondly,therecanbesubstantialexitandshiftingcostsfromabandoningsuppliers
inonecountryandshiftingtonewonesinothercountries.
Whenitcomestowhowinsandwholoses,theoverallassessmenthasbeenthatChina
willtakeitall.Chinahasalreadybecomeagloballeaderingarmentexportinmostproduct
categoriesbecauseitsproducersonaveragearethemostcompetitivewithrespecttoboth
priceandquality.However,ifwealsotakeothercompetitiveparametersandstrategic
considerationsintoaccount,thepicturemaybelessobvious.Buyersmaynotwanttoputall
theirordersinChina.InfrastructureproblemsinChinaarerising,wagesarerisingandthe
garmentsectorisnotpoliticallyaprioritysectorforChina.Buyersmayalsoseeacountry
riskinplacingalltheireggsintheChinabasket.Therefore,thebroaderpicturesaysthat
therearestillsubstantialopportunitiesforeffectivegarmentproducersoutsideChina.
However,institutionaltradearrangementswillcontinuetodiverttheglobalgarment
marketfromacompletelyfreemarketsituation.Importingcountrieswillcontinuetoprotect
theirlessefficientproducers.SoonaftertheATCwasterminatedon1January2005,
politicalconcernswereraisedaboutthehugeimportsurgefromChinaintotheUSand
EU,resultingintheintroductionofexportrestraintsagreementswithChinaforgarment
exports.Furthermore,preferentialtradearrangementsforspecificdevelopingcountries
werestillallowed,forexample,creationofpreferentialaccesstotheEUmarketorthe
AfricanGrowthandOpportunityAct(AGOA)forproducersinAfricancountriestotheUS
market.
Garmentmanufacturingandfirmstrategies
Textilegarmentisafast-growingindustryinVietnam,constitutingaround15%ofthe
country’stotalmanufacturingproduction.Thegarmentexportshaveoverseveralyears
showndouble-digitannualgrowthrates.Inthelastcoupleofyears,exportfigureshave
explodedandreachedUS$4.8billionin2005,upfromUS$1.9billionin2001.Theincrease
hasmainlybeenaresultoftheopeningoftheUSmarketafterthebilateraltradeagreement
(BTA)enteringintoforcein2001,butbecauseofthesteepgrowththeUSintroduced
quotasfortheimportfromVietnamfromearly2003.MainmarketsforVietnam’sgarment
exportshadearlierbeenJapanwithoutquotasandtheEUwithquotas.
Boththetextileandthegarmentsubsectorshaveexpandedproductionsignificantlyover
thelast15years.Togethertheycurrentlyemploymorethan1.6millionpeople.Thetextile
sectorwasearlierlargerthanthegarmentsect