最新体验商务英语综合教程3第二版重点词汇Word文档格式.docx
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brandawareness品牌意识howfamiliarpeoplearewithabrand
brandname品牌名字thenamegiventoaproductbythecompanythatmakesit
productlaunch产品发布theintroductionofaproducttothemarket
productlifecycle产品生命周期thelengthoftimepeoplecontinuetobuyaproduct
productrange产品范围thesetofproductsmadebyacompany
productplacement植入式广告whenproductsareusedinfilmsorTVprogrammes
productendorsement产品代言theuseofawell-knownpersontoadvertiseproducts
Brandpositioning品牌定位
P8
Grossmargins毛利润
Manufacturing制造业
Solely唯一的
Low-costmarket低成本市场
Outsources外包
Licensingarrangement特许授权
Flagshipstore旗舰店
Offshore离境；
海外
Countryoforigin原产地
Identifythemarker确定产品来源或制造者
Simplifyproducthanding简化产品，操作和追踪
Organizeaccounting帮助组织进存货和做会计记录
Offerlegalprotection提供法律保护
Unit2
P14B
1notenoughleg.....room.......没有足够的伸腿空间
2lostordelayed......luggage.........遗失或延迟行李
3long.......queues......atcheck-in签入时的长队列
4poorquality........food.........anddrink质量差的食品和饮料
5nobaggage........trolleys......available没有可用的行李手推车
6overbookingof........seats........超额预订座位
7flightdelaysand.......cancellations........航班延误和取消
8....jet.....-lag时差（飞机时差反应）
P15A
1subwayh）underground地铁
2citycentrek）downtown市中心区
3carry-onbaggagei）handluggage手提行李
4onewayf）single单程票
5returnj）roundtrip往返旅行
6freewaya）motorway高速公路，快车道
7restroomc）publictoilet公共厕所
8elevatorb）lift电梯，升降机
9coachclasse）economyclass经济舱
10timetabled）schedule时刻表
11carparkg）parkinglot停车场BE
Reading
1massmarket大众市场nichemarket缝隙市场/利基市场
2asteepclimb急剧攀升3stemfrom来自，起源于（因为）
4massunrest大规模骚乱5mid-flight飞行途中
6beatfault对某事负责7cabinventilation客舱通风设备
8optimum最适宜的9aviationfuel航空燃料
10beinthefrontline奋战在第一线的人
11stifferpenalty更严厉的惩罚
12concession让步
P19skills
Extension分机
Beengaged太忙而不能接电话，繁忙/电话占线
UNIT3
P22
Areservedparkingspace专用车位
Flyingbusinessclass商务舱
Havefixedworkinghours有固定的工作时间
P23
Subsidiary子公司
Headoffice总公司
Callcentre呼叫中心
Distributioncentre分配中心
Warehouse仓库
Branches/outlets分店分销店
Bureaucratic官僚主义的
Bureaucracy官僚主义
Centralised中央集权的
Conservative保守的
Decentralised权力下放
Democratic民主的
Hierarchical等级制度的
Hierarchic等级制度
Impersonal没有人情味的
Marketing-driven以市场为导向
Progressive进步的革新的
P24
Cutting-edge尖端的前沿的
Keyingredients关键要素
Budgetreport预算报告
Eliminatedallperksandstatussymbol取消特权和身份符号
Rigorousexam严格的考试
Timemanagement时间管理，budgeting，peopleskill人际交往
Decentralisingresponsibilityandauthority下方责任和权利
Autonomy自主性
Accountability责任感
Performancebenchmarks评判的标准
Rate=evaluate
P25
Measuringperformance业绩测定
Benchmarks基准
merge兼并
Unit4
P31
Bottomline底线
Reinvent改造
Discountstore折扣商店
Specialityretailers专门零售商
Discounter折扣
Floorspace房屋面积，建坪
Vendor小贩
Booth售货棚，临时货摊
Seducing吸引
Merchandise商品；
货物；
Upgraded升级
Fittingroom试衣间
Loungearea休息区
Computerkiosk公用电脑亭
Shoppingcarts手推车
Wholesalers批发商
Retailers零售商
Kiosk小卖部
P33A
Downsize缩小
Downgrade降级
Decentralise权力下放
Deregulate解除管制；
解除控制；
Upgrade提升
Reorganise重组
Retrain重新教育，再教育；
Redevelop重建，重新开发；
Relaunch重启
relocate迁移；
重新安置；
Restructure重建；
调整；
重组；
B
1.Itisnowsoexpensivetorentofficesinthecitycenterthatmanycompaniesarerelocatingtothesuburbs.
2.Thecompanyhasrecentlyhadtodownsizeitsworkforce.Reducingthenumberofemployeesisthebestwaytostayprofitableinthecurrenteconomicclimate.
3.Excellentcustomerserviceisvitaltokeepupwiththecompetition.Thecompanyhasintroducednewworkingpracticesandisretrainingallpart-timestaff.
4.Theseatingplaninourofficehasbeenreorganizedtoaccommodatenewstaff.
5.Ourproducthasn’tbeensellingwellrecently.Themarketingteamhasdecidedtorelaunchtheproductwithamoreup-to-dateimage.
6.Thecompanyhasnoticedthattoomanydecisionsaremadeatheadoffice.Itisdecentralizingthedecision-makingprocesssothatbranchmanagersaremoreinvolvedatanearlierstage.
7.Thecompanyhasfinalizedtheplanstoredevelopthedisusedcarparksite.Itisgoingtobecomeamodelinthree-storeyofficeblock.
8.ThemostsuccessfulchangeinOurcompanywasthedecisiontorestructurethecompanyhierarchy.Nowthereismoreopportunityforpromotion.
P35
Open-plan-office开放式办公室
Hot-desking办公桌轮用制
Unit5
毛利润Grossmargin:
diferencebetweenthesellingpriceofaproductandthecostofproductingit
经济衰退recession:
aperiodoftimewhenbusinessactivitydecreasesbecausetheeconomyisdoingbadly
股份shares:
equalpartsintowhichthecapitalorownershipofacompanyisdivided
欠款debt:
moneyowedbyonepersonororganisationtoanotherpersonororganisation.
股票市场stockmarket:
aplacewherecompanysharesareboughtandsold.
投资investment:
moneywhichpeopleororganisationsputintoobusinesstomakeaprofits
每股收益earingspershareareacompany'
sprofitsdividedbythenumberofitsshares
预测Aforecastisadiscriptionofwhatislikelytohappeninthefuture.
破产bankruptcyis
whenapersonororganisationisunabletopaytheirdebts
利息Adividendisapartoftheprofitsofacompanypaidtotheownerofshares
税前利润Pre-taxprofitsarethemoneyabusinessmakesbeforepaymenttothegoverment
调研结论：
综上分析，我们认为在学院内开发“DIY手工艺品”商店这一创业项目是完全可行的。
收入Revenuesaremoneywhichbusinessesreceivesellinggoodsandservices
就算你买手工艺品来送给朋友也是一份意义非凡的绝佳礼品哦。
而这一份礼物于在工艺品店买的现成的礼品相比，就有价值意义，虽然它的成本比较低但它毕竟它是你花心血花时间去完成的。
就像现在最流行的针织围巾，为何会如此深得人心，更有人称它为温暖牌绝大部分多是因为这个原因哦。
而且还可以锻炼你的动手能力，不仅实用还有很大的装饰功用哦。
Inourhomemarketsithasbeenanotherexcellentyear.forecastforPre-taxprofitsareupby￡23million,andthe____forecast____________________thenextquarterisequallygood.Profitsfromabroadaredownbecauseofa_____recession_______recessioninJapan.However,ourperformanceoverallhasbeengood,andthe__earningspershare__havedividendwillbeincreasedto4.3pincreasedto26.4pandthe_____dividend______pershare,whichwillpleaseourshareholders.Weplantoissuenew___shares______inordertofinanceexpansioninAsia.Wealsoplantoincreaseour__investment__inplantandequipmentbeforeenteringtheChinesemarket.WeareparticularlypleasedwithourperformanceinFranceandGermanywhere___profits_______haveincreased.Asaresultofusinganewdistributor,ourcostsfell,givingusa________grossmargin_______of40percentonourmainproductline.Wewilluseanyextracashdebttoreducethelevelofour_debt______.OurperformanceinItalyshouldimprovesignificantlyfollowingthe_______bankruptcy_____ofourbiggestcompetitor.However,weshouldnotbecometoosatisfiedwithoursharepriceaseconomic__revenues__willcontinuetoconditionsremainuncertainandthe__revenues_________reflectthis.Sharepriceswillnotriseintheshortterm.
3、竞争对手分析
（3）年龄优势
二、大学生DIY手工艺制品消费分析
我们熟练的掌握计算机应用，我们可以在网上搜索一些流行因素，还可以把自己小店里的商品拿到网上去卖，为我们小店提供了多种经营方式。
Unit8
Thesedaysmanyapplicantssubmittheir
（1）CV/resumespeculativelytocompaniestheywouldliketoworkfor.Inotherwords,theydonotapplyforanadvertisedjobbuthopetheemployerwillbeinterestedenoughtokeeptheirCVonfileandcontactthemwhentheyhaveavacancy.Whenreplyingtoanadvertisement,candidatesoftenfillina/an
（2）applicationformandwritea/an（3）coveringletter.Theemployerwilltheninvitethebestcandidatestoattenda/an（4）interview.Sometimescandidateswilltakea/an（5）psychometrictestbeforetheinterviewtoassesstheirmentalabilityandreasoningskills.Thesedaysitisnormalforsuccessfulcandidatestohavetoworka/an（6）probationaryperiodinacompany.Thisisusuallythreeorsixmonth;
afterthattheyareofferedapermanentpost.
Unit9
书78页
Barriers障碍openborders开方便接freeport自由港
Developingindustries新兴行业dumping倾销tariffs关税
一、消费者分析Strategicindustries战略性行业restrictions限制
在上海，随着轨道交通的发展，地铁商铺应运而生，并且在重要商圈已经形成一定的气候，投资经营地铁商铺逐渐为一大热门。
在人民广场地下的迪美购物中心，有一家DIY自制饰品店--“碧芝自制饰品店”Quotas定额laisser-faire自由放任liberalise使自由
营销调研课题Customs海关deregulation解除管制subsidise补贴
Regulations监管市场governmentintervention政府干预
升级会员 