中国中小企业国际战略的分析论文Word文档格式.docx

中国中小企业国际战略的分析论文Word文档格式.docx

《中国中小企业国际战略的分析论文Word文档格式.docx》由会员分享，可在线阅读，更多相关《中国中小企业国际战略的分析论文Word文档格式.docx（13页珍藏版）》请在冰豆网上搜索。

首先，从他们目前的技术和金融环境来看，中小型企业现阶段必须要面对的问题就是如何提高自身的竞争力，以更好的适应国际市场客户的需求。

在进入国际市场之前，中国的中小型企业要提高自身的科学技术水平，要制定科学的管理体系，同时，选择合适的进入模式和策略也是十分重要的，毕竟，可持续发展的中国中小企业在国际市场占有重要地位。

这是有关国际市场的竞争环境主要根据技术创新的要求,管理改善和社会和文化影响这些企业的发展战略。

本文以上海同济建设模具工厂作为一个例子来说明中国中小企业为了生存做国际业务的竞争，为了实现这一目标,本研究论文将同时使用主数据和辅助数据来分析国际商业竞争的现状。

AnAnalysisoftheInternationalStrategyofSMEsofChina

（WiththecasestudyofTongjiBuildingMoldFactory）

TableofContents

1.Introduction.3

2.Literaturereview..4

2.1History.4

2.2Policy.6

2.3Currentconditions7

3.Methodsandimplementation.9

3.1Datacollection.9

3.2Samplesize.9

3.3Analyticalmethod.9

4.Researchfindings10

4.1FeatureanalysisofSMEs’overseasmarket10

4.1.1Severecompetition.10

4.1.2Flexiblemarketingstrategyinenteringtheinternationalmarket10

4.2SWOTanalysis11

4.2.1Strengths11

4.2.2Weaknesses12

4.2.3Opportunities12

4.2.4Threats12

4.3Analysisofentrystrategies13

4.3.1Selectionofentrymode.13

4.3.2PESTanalysisofthetargetmarket13

4.3.3Productionpositioning.14

4.3.4Pricing.14

4.3.5Businesschannels14

4.3.6Customermanagement15

5.AcasestudyofShanghaiTongjiBuildingMoldFactory.16

5.1Companyintroduction.16

5.2Strategyanalysis16

5.3Effectiveness18

6.Conclusionandrecommendations19

References:

19

Appendix:

20

1.Introduction

Withthemoreandmoreinfluencefromtheinternationalmarket,smallandmediumenterprises（SMEs）ofChinaareconfrontedwiththeproblemofhowtoentertheinternationalmarketandtocompeteagainsttheirbusinessrivals（Chalmers,2009）.However,fortheseenterprises,toentertheinternationalmarketisbynomeansaneasything.Judgingbythepresenttechnologicalandfinancialconditions,ChineseSMEsstillneedtoimprovetheircompetitivestrengthsoastobettersuitthecustomerdemandsoftheinternationalmarkets.Thisisduetoavarietyofdifficultiesconfrontedbytheseenterprisessuchasthedeficienttechnologicalsupportandthelackofscientificmanagement,whicharebothimportantinenhancingthecompetitivepowerofcross-borderbusinesses（Holman,2007）.Inthemeanwhile,theselectionofthesuitableentrymodeandstrategyisaswellimportantforthesustaineddevelopmentoftheChineseSMEsintheinternationalmarketplaces.Inthisresearchpaper,theauthorintendstouseShanghaiTongjiBuildingMoldFactoryasanexampletoillustratehowChineseSMEshavetodoinordertosurviveinternationalbusinesscompetition.Inordertoachievethis,thisresearchpaperwillusebothprimaryandsecondarydatatoanalyzethecurrentsituationofinternationalbusinesscompetition.Thiswillbechieflyconcerningthecompetitivesurroundingsoftheinternationalmarketaccordingtotherequirementsoftechnologicalinnovation,managementimprovementandalsothesocialandculturalimpactuponthedevelopmentstrategiesoftheseenterprises.

Byandlarge,severecompetitioncanbeconsideredtobethechieffeatureoftheinternationalbusinessatthepresenttime.AndthisisnecessarilythemajorissueforChineseSMEstoentertheinternationalmarket.Onthewhole,theentryofChineseSMEsintotheinternationalmarkethastoobservethespecificenvironmentofthetargetedmarketplace（ZhangLei,2010）.Thesefeaturesofthetargetedmarketenvironmentmaybeimpactedbyaseriesoffactorsrangingfromthelocaleconomicconditionandthelegalsystems（CroesandVanegas,2010）.Asaresult,forChineseSMEstocompetetheinternationalbusinessrivals,itisofthefirstimportancetostudythefeaturesofthetargetedmarketplaces.Generallyspeaking,ChineseSEMshavetoobservethreemajorfeaturesoftheinternationalmarketplacessoastobeefficientinbusinesscompetition.Inthefirstplace,ChineseSMEshavetostudythefeaturesofinternationalcustomerneedsandalsothetrendsofthechangesoftheseneeds.Onlyinthiswaycantheseenterprisesprovideproductsandservicesthatarewelcomeintheinternationalmarket.Secondly,thedifferenceofthelegalsystemsindifferenttargetedmarketplacesisalsoimportantfortheseenterprisestoobservesoastomakesuitabledevelopmentstrategiesinthesedifferentmarkets.Thirdly,itisalsoveryimportanttostudytheculturalandtraditionaltraitsofthetargetedmarketplacesoftheinternationalsocietyinordertobetterunderstandthediversifiedfeaturesofthecustomerpsychology.So,internationalbusinesscompetitionisbynomeansaneasymatter.Onthecontrary,itisdefinitelyasystematicandstrategicdecision-makingprocessthatisrelatedtotherighteousandefficientchoiceofthedevelopmentstrategyofChineseSMEsintheinternationalmarket.

2.Literaturereview

2.1History

TheparticipationofChineseenterprisesininternationalmarketingandinternationalbusinesscompetitiondidnotbeginuntilthelate1970’swhentheChinesegovernmentbegantoadopttheReformingandOpeningpolicyasthebasicnationalpolicy.Thisisagreatpushtotheprosperityandsustaineddevelopmentoftheinternationalmarketingofthedomesticenterprisesintheinternationalmarket.Especially,fromthemid-1990’s,internationalmarketingofChinesebusinessorganizationshasbeenveryactive.Figuresshowthattherehasbeenasharpincreaseofthenumberofenterprisesengagedinexportofgoodsandservicestotheinternationalmarket.Thetrendisillustratedbythefollowingchart:

Chart1:

Thechangeofthenumberoffirmstargetedatexport

Fromthischart,itisobviousthatfromtheearlier1990s,therehasbeenaverysharpincreaseofthenumberofexport-orientedenterprisesinChina.ThiscanberegardedastheimpactoftheReformingandOpeningpoliciesoftheChinesegovernmentintheprevioustenyears.Encouragedbythecentralgovernmentandtheoveralllegalsystemsofthenationaleconomics,businessorganizationsinChinabegantoseekdevelopmentintheinternationalmarket.Thisislargelyduetothereasonofthedomesticpressureofmarketingandalsotheneedtochangethemanagementstyleofmodernbusinesseswiththegreatadvancementoftechnologicalinnovation.Promotedbythis,therehasbeenaseverecompetitionintheexport-orientedbusinessesandtheoverallinternationalmarketingofdomesticenterprises（CroesandVanegas,2010）.Especially,withtheimpactoftheAsian-Pacificfinancialcrisisbeginningfromthemid-1990’s,therehasbeenaviolentchangeofthepricesofrawmaterialsandotherexpensesforChineseenterprisestoentertheinternationalmarket.ThisisespeciallyaseriousproblemwiththeSMEsbecausetheseenterprisesaremainlyoperatedbytheprivatesectorofthenationaleconomy.Differentfromthestate-ownedenterprises,SMEsinChinausuallydonotfavorfromthegovernmentalsupportandtheyareofteninadifficultpositiontoobtainthenecessaryresourcestomaintainasustaineddevelopmentinthetargetedmarketplace.So,inordertogainthesupportfromthegovernment,SMEsinChinahavetoontheonehandinnovatetechnologiesandcutshortdevelopmentexpenses,ontheotherhand,theyalsohavetokeepagoodrelationshipwiththegovernmentinordertoobtainfavorfromthegovernment,whichisaveryimportantfactorforthebusinesssuccessintheparticularbusinesscultureoftheChinesesoil.

2.2Policy

Withthefastdevelopmentoftheinternationalbusinesses,thegovernmentofChinahasbeensupportingtheexport-orientedbusinessorganizations,includingtheenterprisesoftheprivatesector（Prudhisan,2010）.Thisisespeciallyillustratedbythechangeofthegovernmentalroleinguidingtheeconomicdevelopmentofthewholesociety.Asisknowntoall,Chinahaslongbeeninfluencedbytheso-calledplannedeconomyaftertheestablishmentofthePeople’sRepublicofChinainthelate1940’s.However,thisold-styledeconomicsystemcannotsuitthefastdevelopmentofthedomesticeconomyinthelate1970’s.AnditisinthissituationthatthegovernmentofChinabegantochangeitspoliciesconcerningtheeconomicdevelopmentrouteinthewholenation.Thischangeisespeciallyillustratedbythetransitioningroleofthegovernmentfromababysittertoapolicymakerofthedomesticenterprises.Thefollowingfigureillustratedthischangeofthegovernmentalrole:

Chart2:

Thechangeofgovernmentalroleinthenationalbusinessnetwork

Thedirecteffectofthechangeofthegovernmentalroleinguidingtheeconomicdevelopmentofthenationismostobviouslyillustratedinthemoreindependentdecision-makingofindividualbusinessorganizations,whichinthepastislargelydeterminedbythevarioustypesoflimitationsbythegovernment.Inthefieldofinternationalmarketing,thisimpliestheliberationofthenationalbusinessorganizationstochoosesuitablecompetitivestrategiesintheinternationalmarket.Thisisbestillustratedbythesharpincreaseofbusinessorganizationstargetedatinternationalbusinesssincethemid-1990’s.

2.3Currentconditions

Withtheimpactoftherolechangebythegovernment,thebusinessorganizations（andenterprisesoftheprivatesectorofthenationaleconomy）begantoobtainindependenceandflexibilityinchoosingthesuitablemanagementstrategiestodeveloptheirbusinessesinboththedomesticandinternationalmarkets.AndthisdirectlyledtothesharpincreaseoftheforeigninvestmentsharebytheChineseSMEsintheinternationalmarket.ThefollowingchartshowsthedistributionoftheforeigninvestmentbyChineseenterprisesintheinternationa