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A.apromiseB.anadvance
C.aprofitD.afriend
2.Touristexpenditureshavedirect,indirectandinducedeffectsona/an____economy.
A.accommodationB.destination
C.transportationD.national
3.TheWTOhassuggestedseveral______fordomestictourismdefinitions.
A.guidelinesB.principles
C.policiesD.facilities
4.OneoftheobjectivesofWTOistoraisestandardsoflivinginthelessdevelopedareasoftheworldbyhelpingtoprovide_____forforeigntourism.
A.educationB.policies
C.facilitiesD.markets
5.Thetouroperator'
sbrochureisa/an_____tool,beingthemaininfluenceonthe
customer'
sdecisiontobuy.
A.informingB.communicating
C.managingD.marketing
6.Theremovalofcoral,eitherforsouvenirscollectedbythepublicorforcommercialsalebytouristenterprises,______somecoastalregionsofAustraliaandelsewhere.
A.developsB.threatens
C.promotesD.improves
7.Charterservicesdonotoperateaccordingto_____.
A.middleman'
sordersB.chartedroutes
C.agreedpracticesD.publishedtimetables
8.Withtheinventionof_____in1853,hotelsbegantoexpandupward.
A.telephoneB.electricity
C.elevatorsD.cars
9.Asinanybusiness,theremustbeonepersonresponsibleforthe_____.Thatpersonisthegeneralmanager.
A.managingdirectionB.overalloperation
C.marketingoperationD.hoteldirection
10.Theresortor_____chosenwilldependontheformofrelaxationrequired.
A.destinationB.scenicspot
C.hotelD.transportation
11.Theentiretourismindustryrestsonabaseof_______.
A.nationaleconomyB.naturalresources
C.hotelandtransportationD.governmentpolicy
12.Tourismhasthe_____tohelpbridgethepsychologicalandculturaldistancesthatseparatepeople.
A.potentialB.profit
C.benefitD.energy
13.Standardizationandrigidityareveryclearcharacteristicsof____toursofferedonalargescale.
A.internationalB.in-bound
C.packageD.business
14.Therealizationofone'
sdesiretotraveldependsonmanycomplexsocialandpoliticalfactors,includingthesocial_____ofthedestination.
A.changeB.awareness
C.policyD.stability
15.ThereisgreatpotentialinChinaforspecializedtourism,focusingonethnicroupsand_______adventure.
A.environmentalB.minority
C.mountainD.rural
Ⅱ.Readingcomprehension:
(2×
10=20)
Readthefollowingpassagesandmakeyourproperchoices.
(1)
Somesevenoreighthundredyearsago,Hangzhou,knownasLing'
anthen,wasthecapitaloftheSouthernSongDynasty.Atthattime,watchingthetidalborewasalreadyagrandoccasionintownwhenthewholepopulationwouldturnoutforthespectacle.Thebesttimetodothiswasfromthe15thtothe18thoftheeighthmonthofeachyear.Butbeginningfromaboutthetenthdayofthemonth,thatpartoftheriverbankthatofferedthebestvantagepointforridewatchingwouldalreadybeabusygatheringplaceforlittleopen-airboothsandstallswherevendorspiled
colourfulwaresontheircartsorboxes.Therewouldbeallkindsofsnacksandcookedmeatsinshiningpotsandpans.Thetavernsandrestaurantswouldputupmulfi-colouredlanternsandflagsorpennants,displayingmeanwhileanattractivearrayofmeatandvegetabledisheswithalotmoreexoticdelicaciesonthemenu.Inthetea-houseswouldbehungpaintingscrollsandcalligraphyscrollsbyfamousartistswhiletheantiquevaseswouldbefilledwithfleshflowers.Inaddition,therewouldbevendorsdisplayingplastersandmedicinalherbsforsaleontheground,rovingartistswiththeirmonkeysforvariety,showsorfolkartistsreadytoentertainthecrowds.Evenbeforethedaysofthetidalbore,thesepeoplewouldbegatheredontheriverbankdoingwhatevertheycouldtoattractpleasure-seekers.Meanwhile,tensofthousandsofpeople,visitorsfromothertownsaswellaslocalresidentsofLing'
an,wouldbehustlingandbustlingabout,cloggingupthewayandmakingtrafficimpossible.Inthelargeriversidemansionsthatlinedthebanks,therewouldbeopulentlydressedmenandwomen,someleaningagainstthewindowsorthebalconieslookingintothedistanceandsomelookingdowngazingfixedlyatsomethinggoingondownbelow.
16.IntheSouthernSongDynasty,people______towatchthetidalbore.
A.wereusedB.used
C.wereanxiousD.wereextremelyeager
17.Atthattimepeoplecametowatchthetidalbore_____oftheeighthmonthofeachyear.
A.from15thtothe18thB.startingaround10th
C.from15thtotheendD.atthemiddle
18.Thevendorsweresellingtheirwares_____.
A.alongthebankB.atthebestvantagepoint
C.inpilesD.usingpotsandpans
19.Thecrowdscomingtowatchthetidalborewerealsoentertainedby____.
A.paintingscrollsB.displayingplasters
C.folkartistsD.pleasure-seekers
20.Thebestvantagepointfortidewatchingwas_____.
A.largeriversidemansionsB.distantbalconies
C.tavernsandrestaurantsD.theteahouses
(2)
Vacationtravel,apleasanttravel,isoneofthefaster-growingsegmentsofthetourismindustry.Thesetravelersseekenjoymentandpleasurefortheirtravel.
Vacationtravelistypicallyprice-sensitiveandoftenconcernedwiththeparticulartimeofdayordayofweekschedules.VacationtravelhasbeenheavilypromotedbytheairlinesforSaturdayandSundaytravelwhentheirtransportcapacityisnotheavilyusedbybusinesstravelers.Further,thevacationtravelmarketiswheretheairlinesoftenofferlowerfares.Theseticketsoftenhavemanyrestrictionsdesignedtopreventregularbusinesstravelersfromswitchingtothelowerfares.Forexample,thesuper-saverfarerequiresthepassengertostayatthedestinationoveraSaturdaynight.SuchfaresarenotgoodduringcertainheavyholidayperiodsorMondaytoFridayflights,ortheyconstituteonlyasmallnumberofseatsonflightsthatnormallywouldnotbefilledbyfull-farebusinesspassengers.
ThevacationmarketisanimportantonetoFlorida,theCaribbean,Colorado,andVermontduringthewintermonthsforsunandskivacations.TheUnitedStatestoEuropeandtheUnitedStatescoasttocoastarestrongvacationmarketsinthesummer.Travelagentsandtouroperatorsareheavilyinvolvedinthevacationmarket.Charterbustripsandtoursarealsomajorpartsofthevacationmarket.
Thevacationtravelmarketisalsosplinteringinto“boutique”travelnichesaswell.Thesearespecialtyvacationsinwhichrecreationand/orrestatahoteloronacruiseshiparenotthemajorelementsofthetrip.TripsinthiscategorythathavebecomeincreasinglypopularinrecentyearsincludeviewingrareanimallifeattheGalapagosislands,whalewatchinginBajaCalifornia,hikinginNepal,photographicexpeditionsinthewildsofAlaskaortheNorthwestTerritories,
safarisinAfrica,andnaturecruisesuptheAmazonRiver.Thesetripstypicallyareeducational;
theyoftenemploynaturalistswhogivespeechesandshowfilmsrelatingtothesiteonthetrip
21.Businesstravelersusuallytake______airplanes.
A.weekendB.weekday
C.holidayD.particulartime
22.Vacationtravelersalwaysseek_____offerings.
A.restrictedB.meal-included
C.weekendD.low-price
23.“Boutique”travelnichesinthispassagemeans______.
A.specializedpurposetravelB.photographicexpeditions
C.travelingforshoppingpurposeD.naturelovingexperience
24.Vacationtravelisaveryimportantsegmentin_____.
A.vacationmarketB.chartertourism
C.tourismmarketD.specializedmarket
25.Duringeducationaltravelthetouristsusuallysee______andwildlife.
A.rareanimalsB.safaris
C.AmazonRiverD.naturalists
Ⅲ.Cloze:
ChoosetheonefromthegivenA,B,CandDtocompletethepassage
properly.
Goodenvironmentstartswithlocation.Wehaveheardsomeofthemostsuccessfuloperatorssay26isprobably50%ofthereasonforsuccess.Location
27thatanestablishmenthastobeeasily28.Ithastobelocatedinornearacommunity29nearimportantintersections.
Environmentalsoreferstothe30oftherestaurant.Manysuccessfuloperatorsbelievethatthe31environmentalthememustbecomplete32theguestwillperceiveatotalexperienceaspartofthemeal.Thiscompleteness33toacoordinationofthedecorations,the34andmenucovers,foodserveruniforms,silver,china,glassware,linens,andthe35offoodandservicethatis36.
Studiesconsistentlyshowthatguestsarevery37aboutthecleanlinessoftherestaurant,therestrooms,andtheoutsideenvirons(附近的地点)oftheproperty.Theseareimportant38thathelpcreaterepeatbusiness39thefoodandbeverageoperationandforthehotel40.
26.A.positionB.locationC.placeD.status
27.A.meansB.isC.hasD.hints
28.A.acceptableB.reliableC.accessibleD.available
29.A.alsoB.butC.orD.still
30.A.purposeB.sloganC.titleD.theme
31.A.entireB.allC.wholeD.same
32.A.lestB.sothatC.thatD.otherwise
33.A.amountsB.debatesC.contributesD.relates
34.A.menusB.dishesC.foodD.furniture
35.A.restB.seasonC.typeD.appearance
36.A.givenB.giveC.gaveD.giving
37.A.anxiousB.nervousC.worriedD.concerned
38.A.reasonsB.factorsC.waysD.facts