自考国际商务英语复习资料Word格式文档下载.docx
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Afirmleasetherighttouseitsintellectualpropertytoafirminanothercountry.Suchastrademarks,brandnames,patents,copyrightortechnology.
6.Non-tariffbarrier非关税壁垒
Allformsofman-madeobstructionstointernationaltradeotherthantariffs,includingprohibitionsandquotas,etc.
7.Portfolio证券
Theentirecollectionofinvestmentsintheformofstocks,bonds,orcertificateofdepositsforpurposesotherthancontrolling.
8.Turnkeycontract交钥匙工程
Oneinwhichoneofthepartiesagreetosupply,atthecontractprice,acompleteproductreadyforuse,suchasanewhome,factory,ship,etc.
9.Contractmanufacturing承包生产
Afirmcanconcentrateontheirstrongestpartinthevaluechain.
11.Majordifferencesbetweeninternationalbusinessanddomesticbusiness.
Ans:
Differencesin
(1)legalsystem
(2)currencies
(3)culturalbackground:
language,customs,traditions,religion,value,behavioretc.
(4)naturalandeconomicconditions
12.Majortypesofinternationalbusiness
(1)trade:
A.commoditytradeB.servicetrade
(2)Investment:
(difference)
A.foreigndirectinvestment(FDI外国直接投资)
(ismadeforreturnsthroughcontrollingtheenterprisesorassetsinvestedininahostcountry.)
B.portfolioinvestment证券投资
(referstopurchasesofforeignfinancialassetsforapurposeotherthancontrolling.)
(3)othertypes:
A.licensing&
franchising
(incomparisonwiththerelationbetweenthelicenserandlicensee,franchiser
hasmorecontroloverandprovidemoresupportforthefranchisee.)
B.managementcontract&
contractmanufacturing
C.turnkeyproject&
BOT(makingprofitfromoperatingtheprojectforaperiod)
13.Whydofirmschooselicensingasameansofenteringaforeignmarket?
(1)donothavetomakecashpaymentstostartbusiness;
(2)receiveincomeintheformofroyalty;
(3)benefitfromlocationaladvantagesofforeignoperationwithoutanyobligationsinownershipormanagement.
14.Underwhatconditionismanagementcontractmostapplicable?
Whenagovernmentforbidsforeignownershipincertainindustriesitconsidersto
beofstrategicimportancebutlackstheexpertiseforoperation.Aforeigncompany
tooperateintheindustrywithoutowningtheassets.
Lesson2IncomeLevelandtheWorldMarket
1.PPP购买力平价--purchasingpowerparity
Purchasingpower购买力ofpersons,thepublic,havingthemoneytobuygoodsandservices.
2.Recipient接受者apersonoranorganizationetc.thatreceivessomething.
3.Infrastructure基础设施
large-scalepublicservices,suchaswaterandpowersupplies,road,railandradiocommunications,etc.Neededtosupporteconomicactivity,esp.industry,tradeandcommerce.
4.GNP---refertothemarketvalueofgoodsandservicesproducedbythepropertyand
laborownedbytheresidentofaneconomy.(国民生产总值)
(focusesonownershipofthefactorsofproduction)
GDP---refertothemarketvalueofallgoodsandservicesproducedwithinthe
geographicareaofaneconomy.(国内生产总值)
(concentratesontheplacewhereproductiontakeplace)
5.CountriesoftheworldaredividedbytheWorldBankinto3categories:
(1)high-incomecountries(percapitaincomeof$9,386andabove):
A.OECD(theOrganizationforEconomicCooperationandDevelopment)
B.RichoilproducingcountriesoftheMiddleEast(Kuwait,SaudiArabia&
ArabEmirates)
C.Small-industrializedcountriesorregions(Israel,Singapore,HKandTaiwan)
(2)middle-incomecountries(percapitaincomebellow$9,386butabove$765)
A.6OECDmembers(Czech,Greece,Hungary,MexicoandTurkey)
B.-a.SomeLatinAmericancountries
-b.SomeAsiacountries(China,Indonesia,Malaysia,thePhilippinesandThailand)
-c.SomeSouthAfricanandoil-producingcountries(Libya,Nigeria,Algeria)
(3)low-incomecountries(percapitaincomesofonly$765orevenless)
Include:
mostAfricancountries,someAsiacountriesandafewLatinAmericancountries.
6.High-incomecountriesoftenhave:
(1)goodinfrastructure
(2)highpurchasingpower(3)advancedtechnology
(4)efficientmanagement
(5)favorableenvironmentfortradeandinvestment
A.Offerprimemarketsforexpensiveconsumergoods
B.Arebothattractivesourcesanddestinationsofinvestment
7.Low-incomecountriesshouldnotbeneglectedininternationalbusinessactivities:
(1)lower-pricedstaplegoods
(2)cheaplabor
(3)areoftenrichinresources(4)marketissomethingtobedeveloped
8.Inwhatway,GDP&
percapitaincomesignificantinassessing(评估)thepotentialofaparticularmarket:
(1)GDPisimportantinmarketassessmentfordurableequipment耐用设备orbulkgoods大宗货物,suchasgrain谷物,steel,orcement水泥.(indicatestheoverallsizeofaneconomy)
(2)Percapitaincomeisimportantwhenmarketingconsumerdurables.(revealstheaverageincomelevelofconsumers)
9.Chinawithapercapitaincomeofover$1,100isamiddle-incomecountries
thoughiswasalowincomecountriesjustafewyearsago.
10.ThebestpolicyforChinatodevelopbusinessopportunitiesis
whereveradvantageouswhilekeepinginmindthekeymarkets.
11.Triad---referstothe3richestregionoftheworld(theUnitedStates,theEUandJapan).
Quad---extendthescopeofTriadtoincludeCanadaandnamethebroadened
groupingQuad.
12.OECD(theOrganizationforEconomicCooperationandDevelopment)经济合作发展组织
headquartersinParis,establishedin1963,have29members(23membersarehigh-incomecountries&
6middle-incomecountries).
Lesson3RegionalEconomicIntergration
1.Majorobjectiveofregionalintegration
Tobetterenjoythebenefitoffreeflowofgoods,services,capital,laborandotherresources,countrieshavesignedvariousagreementtoliberalizetradeamongthemselveswhileputtingupbarrierstoeconomicactivitieswithnon-members.
2.Thecharacteristicsofacommonmarket
(1)Freetradearea自由贸易区
membersofafreetraderemovesbarrierstotheflowofgoodsandservicesamongthemselveswhileeachmemberstilladoptsitsownpolicyasregardstotradewithoutsiders.(differentmembersmayhavedifferenttariffratesorquotarestrictions.)
Themostnotable(largestmarket)freetradeareaisNAFTA(theNorthAmericanFreeTradeAgreement),formedbytheUnitedStated,Canada,Mexicoin1991.
(2)Customsunion关税同盟
byadopting(采取)thesametradepolicyforallmemberstowardcountriesoutsidetheirorganizationinadditiontoabolishing(废除)tradebarriersamongthemselves.(It'
simpossiblefornon-memberstogetintothemarketofthecustomsunioninadetour(以迂回方式)astheypossiblydointhecaseoftradewithafreetradearea.)
(3)Commonmarket共同市场
theEuropeanCommunityremainedacommonmarketforsomeyearsinthepast
A.Freemovementofgoodsandservices
B.Adoptionofcommonexternaltradepolicy
C.Freemovementofthefactorofproduction(suchaslabor,capital,andtechnology)
It'
shardtosayindividualmemberswillalwaysbenefit,stilllesstoexpectthemtoenjoytheadvantageoffactormobilitytothesamedegree.
(4)Economicunion经济同盟
A.ischaracterizedbyintegrationofthedomesticpoliciesofitsmembersinrespectofeconomy,financeetc.inadditiontoabsenceoftradebarriers,practiceofcommonexternalpolicyandfreeproductionfactormobility.
(notonlytoharmonizetheirtaxation,governmentexpenditure,industrypolicies,etc.butalsousethesamecurrency.)
B.themembercountriesarerequiretosurrendersomeoftheirnationalsovereignty,whichiserodingthetraditionoftheworldpoliticalsystembasedontheautonomyandsupremepowerofsovereignstates.
3.ThedevelopmentofEU(theEuropeanUnion)欧盟:
1952---ECSC(theEuropeanCoalandSteelCommunity)
Formoreambitiousintegrationefforts.
1957---EEC(theEuropeanEconomicCommunity)---TreatyofRomesigned
Aimtorealizingthefreemovementofgoods,services,laborandcapitalaswellas
harmonizationofeconomicpoliciesofthemembercountries.
1967---EC(theEuropeancommunity)--becameaturecommonmarketasevisagedby
theSingleEuropeanAct
formedbyemrgingEEC,ECSCandEURATOM(theEuropeanAtomicEnergyCommunity)
1994---EU--thestrengthoftheMaastrichtTreaty---12members
(6signatoriesoftheTreatyofRome:
France,Germany,Italy,Belgium,NetherlandsandLuxemburg
+1973.Britain,IslandandDenmark+1981.Greece+1986.SpainandPortugal)
1995---15members(+Austria,FinlandandSweden)
1999---usethecommonEuropeancurrencyforaccountingandsettlement
2002---eurobanknotesandcoinwereputintocirculation.
4.TheEUisafull-fledged(齐全的)entity.
---composedof20commissionersoverseeing23departmentsinchargeofdifferentaffairs.
---thecommissionersappointedbymembergovernments,butthecommissionersarere