2Unit 2Text I The Great Seduction.docx

2Unit 2Text I The Great Seduction.docx

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2Unit2TextITheGreatSeduction

Warm-up

◆SmallGroupDiscussionandWriting

WhatbenefitsanddrawbackscanthefollowingWeb2.0onlineactivitiesbringtosociety?

Haveasmallgroupdiscussionandcompletethefollowingtable.

Web2.0onlineactivities

Benefits

Drawbacks

Downloading,uploadingandsharingimages,audios,andvideosonwebsitesorweb-basedcommunities

Usingorcontributingtoopenlyeditable,web-basedencyclopedia（e.g.Wikipediaandbaidu百科）

Viewing,sharing,andcommentingonnewsonsocialnetworkingsites

Downloadinganduploadingebooks,e-articles,etc.ontext-sharingwebsites

Prompts:

Theseactivitiesmayspeedupdisseminationofknowledgebutdamagetheinterestsofsomecontentownersorproducers…

◆RolePlay（P23）

Workinpairs.StudentAassumestheroleofamovieproducer,andstudentBamusicproducer.HaveachataboutthepositiveandnegativeimpactoftheInternetonyourownbusiness.Theteacheristoaskafewpairstodemonstratetheirtalkinclass.

◆Discussion（P23）

1.WhatopportunitiescantheInternetoffertoworksofintellectualproperty?

2.Whatproblemsdoesitholdforworksofintellectualproperty?

TheGreatSeduction

LoriOliwenstein

【1】Firstaconfession.BackintheNineties,IwasapioneerinthefirstInternetgoldrush.Withthedreamofmakingtheworldamoremusicalplace,IfoundedA,oneoftheearliestdigitalmusicsites.Once,whenaskedbyanewspaperreporterhowIwantedtochangetheworld,Ireplied,halfseriously,thatmyfantasywastohavemusicplayingfrom“everyorifice,”tohearthewholeBobDylanoeuvrefrommylaptopcomputer,tobeabletodownloadJohannSebastianBach’sBrandenburgConcertosfrommycellularphone.Soyes,IpeddledtheoriginalInternetdream.IseducedinvestorsandIalmostbecamerich.

【2】Mymetamorphosisfrombelieverintoskepticlackscinematicdrama.Ittookplaceoverforty–eighthours,inSeptember2004,onatwo–daycampingtripwithacoupleofhundredSiliconValleyutopiansinSebastopol,theheadquartersofO’ReillyMedia.Eachfall,O’ReillyMediahostsanexclusive,invitation-onlyeventcalledFOO（FriendsofO’Reilly）Camp.Thesefriendsofmulti–millionairefounderTimO’Reillyarenotonlyunconventionallyrichandrichlyunconventionalbutalsoharboramessianicfaithintheeconomicbenefitsofthecultoftheamateurandculturalbenefitsoftechnology.Whatunitesthemisasharedhostilitytowardtraditionalmediaandentertainment.Fortwofulldays,wecampedtogether,roastedmarshmallowstogether,andcelebratedtherevivalofourculttogether

【3】TheInternetwasback!

ThisshinynewversionoftheInternet,whatTimO’ReillycalledWeb2.0,reallywasgoingtochangeeverything.NowthatmostAmericanshadbroadbandaccesstotheInternet,thedreamofafullynetworked,always-connectedsocietywasfinallygoingtoberealized.TherewasonewordoneveryFOOCamper’slipsinSeptember2004.Thatwordwas“democratization.”Media,information,knowledge,content,audience,author–allweregoingtobedemocratizedbyWeb2.0.TheInternetwoulddemocratizeBigMedia,BigBusiness,BigGovernment.ItwouldevendemocratizeBigExperts,transformingthemintowhatonefriendofO’Reillycalled,inahushed,reverenttone,“nobleamateurs.”

【4】AlthoughSebastopolwasmilesfromtheocean,bythesecondmorningofcamp,Ihadbeguntofeelseasick.AtfirstIthoughtitwasthegreasycampfoodorperhapsthehotnorthernCaliforniaweather.ButIsoonrealizedthatevenmygutwasreactingtotheemptinessattheheartofourconversation.

【5】Mydreamofmakingtheworldamoremusicalplacehadfallenondeafears;thepromiseofusingtechnologytobringmoreculturetothemasseshadbeendrownedoutbyFOOCampers’collectivecryforademocratizedmedia.ThenewInternetwasaboutself-mademusic,notBobDylanortheBrandenburgConcertos.Audienceandauthorhadbecomeone,andweweretransformingcultureintocacophony.

【6】FOOCamp,Irealized,wasasneakpreview.Weweren’ttherejusttotalkaboutnewmedia;wewerethenewmedia.TheeventwasabetaversionoftheWeb2.0revolution,whereWikipediametMySpacemetYouTube.Everyonewassimultaneouslybroadcastingthemselves,butnobodywaslistening.Outofthisanarchy,itsuddenlybecameclearthatwhatwasgoverningtheinfinitemonkeysnowinputtingawayontheInternetwasthelawofdigitalDarwinism,thesurvivaloftheloudestandmostopinionated.Undertheserules,theonlywaytointellectuallyprevailisbyinfinitefilibustering.

【7】Themorethatwassaidthatweekend,thelessIwantedtoexpressmyself.Asthedinofnarcissismswelled,Ibecameincreasinglysilent.AndthusbeganmyrebellionagainstSiliconValley.Insteadofaddingtothenoise,IbroketheonelawofFOOCamp2004.Istoppedparticipating