职称英语综合类补全短文原文Word文档下载推荐.docx
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traveloperators,specialistsinthefieldofplanning,sponsorextensiveresearchprograms.theyhaveknowledgeofallareasandallcarrierservices,andtheyareexpertsinorganizingdifferenttypesoftoursandinpreparingeffectiveadvertisingcampaigns.theydistributematerialstoagencies,suchasjournals,brochuresandadvertisingprojects.theyofferfamiliarizationandworkshoptourssothatinashorttimeagentscanobtainfirst-handknowledgeofthetours.
touristcounselorsgivevaluableseminarstoacquaintagentswithnewprogramsandtechniquesinselling.inthiswayagentslearntoexplaindestinationsandtosuggestdifferentmodesandcombinationsoftravel-planes;
ships,trains,motorcoaches,car-rentals,andevencarpurchases.
propertiesandagenciesworkcloselytogethertomakethemostsuitablecontracts,consideringboththecomfortoftheclientsandtheirownprofitablefinancialarrangement.agenciesrelyuponthegoodservicesofhotels,and,conversely,hotelsrelyuponagencies,tofulfilltheircontractsandtosendthemclients.
thesameconfidenceexistsbetweenagenciesandcarriers,includingcar-rentalandsight-seeingservices.carriersaredependentuponagenciestosupplypassengers,andagenciesaredependentuponcarrierstopresentthemwithmarketabletours.allservicesmustworktogetherforgreaterefficiency,fairpricingandcontentedcustomers.
第三篇TheValueofTears
Tearscanruinmake-up,bringconversationtoastop,andgiveyouarunnynose.Theycanleaveyouembarrassedandwithoutenergy.However,cryingisafactoflife…andtearsareveryuseful.Evenwhenyou'
renotcrying,youreyesproducetears.Thesecreateafilmovertheeye'
ssurface.Thisfilmcontainsasubstancethatprotectsyoureyesagainstinfection.
Tearsrelievestress,butwetendtofightthemforallsortsofreasons."
Peopleworryaboutshowingtheiremotions.They’reafraidthatoncetheylosecontrol,they’llnevergetitback,”explainspsychologistDorothyRowe.Aschildrenweweresometimespunishedforsheddingtearsorexpressinganger.Asadultswestillfeartheconsequencesofshowingemotions.
Almostanyemotion
—
goodorbad,happyorsad
cancausetears.Cryingisawaythatwereleasebuilt-upemotions.Tearshelpyouwhenyoufeelyouarereadytoexplodebecauseofverystrongfeelings.It
may
explain
why
people
who
are
afraid
to
cry
often
suffer
more
heart
attacks
thanpeoplecrymorefreely.
Whensomepeoplebecomeverystressed,however,theycan’tcry.Theymaybefeelingshock,anger,fear,orgrief,buttheyrepresstheemotion.“Everyonehastheneedtocry,”sayspsychotherapistVeraDiamond.Sometimesintherapysessions,patientsparticipateincryingexercise.Theypracticecryingsothattheycangetusedtoexpressingemotion.Diamondsaysit’sbesttocryinsafe,privateplaces,likeunderthebedcoversorinthecar.That’sbecausemanypeoplegetuncomfortablewhenotherscryinfrontofthem.Infact,theymayberepressingtheirownneedtocry.
Incertainsituations,suchasatwork,tearsarenotappropriate.It’sgoodtoholdbacktearsduringatensebusinessdiscussion.“Butonceyouaresafelybehindcloseddoors,don'
tjustcry,”Diamondsays,shesuggeststhatyouactoutthewholesituationagainandbeasnoisyandangryasyoulike.Itwillhelpyoufeelbetter.“And,”sheadds,“onceyourtearshavereleasedthestress,youcanbegintothinkoflogicalwaytodealwiththeproblem.”
Tearsareasignofourabilitytofeel.Youshouldneverbeafraidtocry.
第四篇TheFirstFourMinutes
Whendopeopledecidewhetherornottheywanttobecomefriends?
Duringtheirfirstfour而nutestogether,accordingtoabookbyDr.LeonardZunin.Inhisbook,"
Contact:
Thefirstfourminutes"
heoffersthisadvicetoanyoneinterestedinstartingnew,friendships:
"
Everytimeyoumeetsomeoneinasocialsituation,givehim.yourundividedattentionforfourminutes.Alotofpeople'
swholeliveswouldchangeiftheydidjustthat."
Youmayhavenoticedthattheaveragepersondoesnotgivehisundividedattentiontosomeonehehasjustmet.Hekeepslookingovertheotherperson'
sshoulder,asifhopingtofmdsomeonemoreinterestinginanotherpartoftheroom.Ifanyonehaseverdonethistoyou,youprobablydidnotlikehimverymuch.
Whenweareintroducedtonewpeople,theauthorsuggests,weshouldtrytoappearfriendlyandself-confident.Ingeneral,hesays,"
Peoplelikepeoplewholikethemselves1."
Ontheotherhand,weshouldnotmaketheotherpersonthinkwearetoosureofourselves.Itisimportanttoappearinterestedandsympathetic,realizingthattheotherpersonhashisownneeds.fears,anahopes.
Hearingsuchadvice,onemightsay,"
ButI'
mnotafriendly,self-confidentperson.That'
snotmynature.Itwouldbedishonestformetoactthatway."
Inreply,Dr.Zuninwouldclaimthatalittlepracticecanhelpusfeelcomfortableaboutchangingoursocialhabits.Wecanbecomeaccustomedtoanychangeswechoosetomakeinourpersonality."
Itislikegettingusedtoanewcar.Itmaybeunfamiliaratfirst,butitgoesmuchbetterthantheoldone."
Butisn'
titdishonesttogivetheappearanceoffriendlyself-confidencewhen.wedon'
tactuallyfeelthatway?
Perhaps,butaccordingtoDr.Zunin,"
totalhonesty"
isnotalwaysgoodforsocialrelationships2,especiallyduringthefirst,fewminutesofcontact.Thereisatimeforeverything,andacertainamountofplay-actingmaybebestforthefirstfewminutesofcentactwithastranger3.Thatisnotthetimetocomplainaboutone'
shealthortomentionfaultsonefmdsinotherpeople.Itisnotthetimetotellthewholetruthaboutone'
sopinionsandimpressions.
Muchofwhathasbeensaidaboutstrangersalsoappliesto4rlationshipswithfamilymembersandfriends.Forahusbandandwifeoraparentandchild,problemsoftenariseduringtheirfirstfourminutes.togetheraftertheyhavebeenapart.Dr.Zuninsuggeststhatthesefirstfewminutestogetherbetreatedwithcare.Ifthereareunpleasantmatterstobediscussed,theyshouldbedealtwithlater.
Theauthorsaysthatinterpersonalrelationsshouldbetaughtasarequiredcourse4ineveryschool,alongwithreading,writing,andmathematics.Inhisopinion,successinlifedependsmai吻onhowwegetalongwithotherpeople.Thatisatleastasimportantashowmuchweknow.
第五篇FinancialRisks
Severaltypesoffinancialriskareencounteredininternationalmarketing;
themajorproblems
includecommercial,political,andforeignexchangerisk.
Commercialrisksarehandledessentiallyasnormalcreditrisksencounteredinday-to-daybusiness.Theyincludesolvency,default,orrefusaltopaybills.Themajor
risk,however,iscompetitionwhichcanonlybedealtwiththroughconsistentlyeffective
managementandmarketing.
Oneuniqueriskencounteredbytheinternationalmarketerinvolvesfinancialadjustments.Suchriskisencounteredwhenacontroversy
arisesaboutthequalityofgoodsdelivered,adisputeovercontractterms,oranyotherdisagreementoverwhichpaymentiswithheld.Onecompany,forexample,shippedseveralhundredtonsofdehydratedpotatoestoadistributorinGermany.
Thedistributortestedtheshipmentanddeclaredittobebelowacceptabletasteandtexturestandards.
Thealternativesfortheexporterwerereducingtheprice,resellingthepotatoes,orshippingthemhomeagain,eachinvolvingconsiderablecost.
Politicalriskrelatesto2theproblemsofwarorrevolution,currencyinconvertibility3,
expropriationorexpulsion,andrestrictionorcancellationofimportlicenses.
Politicalriskisanenvironmentalconcernforallbusinesses.
Managementinformationsystemsand—effectivedecision-makingprocessesarethebestdefensesagainstpoliticalrisk.Asmanycompanieshavediscovered,sometimesthereisnowaytoavoidpoliticalrisk4,somarketersmustbepreparedtoassumethemorgiveupdoingbusinessinaparticularmarket.
Exchange-ratefluctuationsinevitablycauseproblems,butformanyyears,