跨境电商英语A卷.doc

跨境电商英语A卷.doc

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浙江农业商贸职业学院2016/2017学年第二学期

2016级《跨境电商英语》期末试卷

出卷人：

王群考试时间：

90分钟考试形式：

开卷共8页

__________系_____级专业班姓名学号____________

题型

I

II

III

IV

V

总分

阅卷人

分值

20

30

30

10

10

100

得分

第I卷

第I卷（1-4页）包括写作与阅读两部分，答题时间为45分钟。

卷I和答题纸在开考时分发。

PartIWriting（10’*2=20’）

Directions:

Forthispart,youareallowed20minutestowritetwoshortpassages.Youshouldincludeinyourpassagesallthegiveninformation.Youshouldwriteatleast60wordsbutnotmorethan100wordsforeachpassage.WriteyourpassagesonAnswerSheet.

SectionA

Writean-emailtoLiHua,afriendofyours,answeringhisquestionsabouthowtowritethedescriptionofaproduct.Thenecessaryinformationbelowshouldbeincluded.

1.一个优秀的产品描述有助于买家了解产品并形成下单意向。

2.由于买家都为境外客户，需要使用英文填写一切产品信息。

3.必须将买家比较关注的产品的特色、功能、服务、包装及运输信息等展示出来。

4.还应当包括产品的包装及配件信息、付款方式、物流方式、售后服务及承诺。

SectionB

Writeanemailtooneofyourcustomer,remindingherofaquickpayment.Thenecessaryinformationbelowshouldbeincluded.

1.你所挑选的商品是本店最畅销的。

2.该商品因其优良的品质和具竞争力的价格而深受欢迎。

3.此商品现存货不多，很快就会售完。

4.如果您现在购买，我们会给你10%的折扣。

5.一旦确认支付，将在24小时内发出。

PartIIReadingComprehension（10’*3=30’）

Directions:

Inthispart,thereisapassage.YouarerequiredtofinishSectionA,SectionBandSectionCafterreadingthepassagethroughcarefully.Youcanhave25minutestodothework.PleasegiveyouranswersonAnswerSheet.

CBEandomnichannel arethemaintrendsoftheglobalmarket.Let’stakealookatthereasonswhythevaluesofCBEarewidelyrecognizedamongAPECeconomiesandwhyCBEisempoweringSMEstoentertheglobalvaluechain.Asia-Pacificregionhasbecomethedominantregionintheglobaleconomy,growingfasterthananyother,atarateof35.2%yearon.

 ThevaluesofCBEtoglobalSMEsarerecognizedamongAPACeconomiesbecauseoftwomajorreasons.Firstisthedisruptiveforceineconomiesthatareundergoing massivepolitical,socialandeconomicchanges tosupportCBE.Eventraditionally‘closed’economiesareputtingCBEatthehighestpriorityontheirdigital2020agenda.Second,SMEsarefast-growingduetodisruptiveinnovation.Byapplyingnewsetsofrules,valuesandmodelswhichultimatelydisruptand/orovertakeexistingmarketsbydisplacingearliertechnologiesandalliances,theseinnovativeSMEscreatenewmarkets.

（1） InternationalresearchconductedbyUniversityofSouthCalifornia revealedthat74%ofbusinessessurveyedconsideredCBEasthekeydisruptiveforceontheireconomyoverthenextthreeyears,82%indicatedthatCBEwouldhavegreatimpactonSMEsoverthenextthreeyears,and48%saidthatCBEwouldhavegreaterpriorityfortheircompanystrategyanddevelopment.

 Domesticmarketshavebecomematureandsaturated.CBEisthemostlogicalwayforfuturegrowth.Governmentsaroundtheworldhaverecognizedecommerceasanengineoffutureeconomicgrowth,especiallyinsupportingSMEstoexpandcross-border.SupportivepoliciesboostthedevelopmentofCBE.

 InternationalresearchconductedbyPayvision showedthat70%ofcompaniessurveyedindicatedthatsellingproductsandservicesoverseashasproventobeprofitable.While40%indicatedthat emergingmarkets weretheirprimaryfocus,and45%indicatethatChinawillbetheirmainfocusinthefuture.

 CBEisempoweringSMEstoenterglobalvaluechain,tosurviveinamatureandsaturatedcompetitivedomesticmarket,increasetheirspeedofdevelopmentandbroadentheirbusinessopportunities.

（2） SMEswithhighinternetandtechnologyusagegrow2.1timesfasterthanSMEsthatdonotleveragetechnology,regardlessoftheindustry. 60-80%ofecommerceexporterssurvivetheirfirstyearinbusinesscomparedwitha30-50%survivalratefortraditionalbusinesses.Ecommercefirmsonaverageexportto30-40differenteconomiescomparedwith3-4economiesfortraditionalexporters.That’s10timesmoreopportunitiesforbusinessgrowth.

 UsingCBEthebusinessrisksarereducedtoalevelwithlowerintensityofcompetitioninoverseasmarkets,andwiderreachofglobalmarkets.CBEoffersmoreflexibilityandlowerbarriers,nogeographicalrestrictions,thusitincreasestheprofitmarginsforsellersandsavesmoneyforglobalbuyers.

 UnderCBEindustry, B2Bistheleadingforceindrivingtheindustryforward. Let’stakealookatthenumberofglobalB2B.AccordingtoFrostandSullivanreport（LINK）,itisestimatedthatin2020,thetotalglobaltransactionalvolumeinB2BbusinesswillbetwicethesizeofB2Cbusiness,with6.7trillionUSDrevenue.

 Accordingto2015ecommercemarketplacedata,inChina,intermsofcross-bordersales,B2Crevenuedwarfedwith$221minB2B.ChineseecommercemarketreachedUSD2.3trillionin2015andalmost70%camefromB2B（ChinaInternetWatch）.

 Inabsoluteterms,theEuropeanB2BecommercemarketisgrowingatafasterratethantheB2Csector.Yet,theB