中国的国内快递业发展战略分析外文翻译可编辑Word格式文档下载.docx

中国的国内快递业发展战略分析外文翻译可编辑Word格式文档下载.docx

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AnalysisofChina'

sdomesticexpressdeliveryindustrydevelopmentstrategy

MaterialSource:

////.Author:

Valarie

[Abstract]ThispaperintroducestheDevelopmentofChina'

sdomesticexpressdeliveryIndustryinthestatusquo,thenusetheSWOTanalysismethod,analysisofChina'

sdomesticexpressdeliverymarketinwhichtheindustry'

scurrentsituationanditscompetitiveadvantagesanddisadvantages,andgivesthecorrespondingcountermeasuresandsuggestions,hopetopromoteChina'

sdomesticexpressdeliveryindustry,healthyandrapiddevelopment?

[Keywords:

]thelocalcourierindustrySWOTanalysisStrategyExpressindustryisoriginatedinthelate20thcentury,60ofanewindustry,itistobusinessdocuments,smallpackagedeliveryasthemaintargetforrapid,safe,efficient,door-to-real-timeverificationischaracterizedbytheestablishmentofasetoftraditionalthepostalsystem,adifferentmodeofoperation.After30yearsofrapiddevelopment,expressdeliveryhasbecometheworld'

sfastestgrowingeconomy,industries.TheU.S.CoalitionofServicesIndustriesexpectsChina'

sexpressdeliveryindustryinthenextthreeyearsthemarketwillbeatleast33%oftherateofgrowthastheworld'

sfastest-growingregion;

anddomesticexpressindustryinChina'

sindustrialadjustmentprocessplaysanimportantrole,sothestudyofChinesedomesticexpressdeliveryindustryinthedevelopmentofthecompetitivesituationanditssurroundingsinthestrengths,weaknessesanalysisisnecessary?

?

1China'

sdomesticexpressdeliveryindustrystatusquo?

Since1979,expressindustryinChinahasgonethrough27years,rangingfromexpressdeliverycompanieshavethescaleofabout20000,thebasicshapeofthethreemajormarketsegments,namely,internationalcourier,domesticcourierandTongChengoffsitedelivery.27years,China'

sexpressdeliveryindustry,fromsmalltolargecontinuousdevelopment,isnowbeginningtotakeshape.However,theuseofadvancedTechnologyandmanagementaspectsincomparisonwithforeignexpressdeliverygiantsarestillmanyproblems,China'

sdomesticexpressdeliveryindustryshouldclearlyunderstandtheirownstrengthsandweaknesses,andcontinuouslydevelopandstrengthenourselves,tohavesufficientcapacitywithforeignexpressdeliveryindustry,contend,mustalsobepreparedforentryintotheinternationalmarket?

Operatingstatus.Atpresent,China'

sexpressdeliveryindustry,themarketconsistsoftwopartscomposedof:

First,thedomesticexpressdeliverymarket,controlledbyChina'

s40%shareofthepostalsectorandtherestbyprivateandoccupiedHongKong-ownedexpressdeliverycompanies,businesssizetoHongKong-ownedcompanyisthelargestofShunfengExpress.Privateenterprises,agroupoflikethegoodluck,ShenTong,ZJS,etc.,haveexcellentdeliveryhaveanimpactonlargeandmediumenterpriseshavetothrive,butthenumberwassmall.Mostoftheprivateexpressdeliverycompanieshaveshownasmall,scattered,weakandsoon;

degreeofmutualtrustandco-ordinationispoor,totheregionalexpressserviceoriented.Secondly,theinternationalexpressdeliverymarket,byDHLDHL,FedExFederalExpress,TNTTNTandUPSUnitedParcelServiceandotherlargeserviceproviderscontrol.AlthoughChinaPostEMScontrolofasmallpartoftheinternationalexpressdeliverymarket,butanindirectwayofprivateexpressdeliverycompaniesintotheinternationalcourierDHL,FedEx,TNTandUPSthefourmajornetworksinforeignsales,infactstilldependentonthefourmajornetworkchannels?

Managementstatus.Inadditiontopostalandgoodluck,ShenTong,ZJSaddition,themajorityoftheprivatecourieragencysystemusinganetworkorDirectSalesAgenthybridnetwork,thenetwork'

scentralmanagementgenerallymoreloose,itisdifficulttoprovidecustomerswithhomogeneousservices,andevenfrequentnetworkcrashes.Inthefinancialsettlement,includingthepostaldeliverysystem,including,asbackwardandcommercialcreditInformationsystemsislow,whichoftencannotachievethemainareastopaythefreightservicestoenablebusinessdevelopmentislimited.Inthequalityofpersonnel,sincethedomesticcourierindustrywithlowbarrierstoentry,businesscompetition,profitmarginslow,sothedomesticcourierindustryisgenerallylowlevelofknowledgeofemployeeshasseriouslyaffectedthequalityofservice,reducingtheabilitytocompetewithforeigncounterparts?

Technologystatusquo.Thedomesticindustry,includingpostaldelivery,havenotcarriedoutaccordingtothecustomeraccountdocumentsordered,andnoperformance,goodcustomeraunifiedclearingsystem,aglobalcargotrackingsystem,onlineautogoods,suchasdynamicquerysystem,thekeyinformationmanagementsystems,serviceandefficiencyarefarbehindtheirforeigncounterparts.Cargosorting,duetooutdatedfacilitiesanduseofbarcodetechnologyrelativelysimple,thelackofordertothebodyfrequencyidentificationtechnologyRFID-basedsub-piecesofequipment,sothatoperationtimeistoolong,reducingthevelocityofturnoverofgoodsandunderminecompetitioninthemarketforce2StrategicAnalysis-China'

sdomesticexpressdeliveryindustry,SWOTAnalysis

SuperiorityStrength

?

①localdeliverynetworkformationalongtime,thenetworkcoveragearea.InthefaceofforeigngiantstoobtaininternationalexpressbusinessinmorethanhalfofJiangshantheoccasion,China'

sEMSalreadyhasmorethan30,000urbanandruralareasacrossthecountryoutlets,andwithmorethan200countriesandregionsintheworldtoestablishbusinesscontacts②low-pricedprivatecourier.Privateexpressdeliverycompaniesfightforcustomersmoreflexibilityinthemodesofoperation,services,priceswererelativelylow,tobringforeignInvestmenttoitsunparalleledadvantages③ThelocalcouriercompaniesintheenterprisecanbetterintegrateintotheChineseCultureanditsservicesbettersuitedtotheChinesepeople'

sneeds.China'

sdomesticexpressdeliverycompaniesisthebiggestadvantageofthepopularityofthelocalmarketnetworksandfamiliaritydegree.China'

snationalconditionsrathercomplex,andthecustoms,geography,environment,regionaldevelopment,roadconditionsandsonotthesame.China'

sdomesticexpressdeliverybusinessisrootedinChina,themorein-depthunderstandingofChineseculture,socialrelationsnetworksarealsorelativelycloserelationshipwiththegovernmenthandledtheincidentbetter.Theseconditionsofforeignexpressdeliverycompaniesintheshorttermcannotcatchup.Chineseandforeignpartiesintermsofculturalunderstandingthereisalsoacleargap,foreign-fundedenterprisesontheconceptofWesternculture,theconceptofblendtheseingredients,aswellasthelanguagebarrierisalsonotoneortwoyearstosolvetheproblem,sothelocalizationofforeign-fundedenterpriseswillbeveryslow,andtheChineseexpressindustrytothelocalcustomerstoenjoyatraditionalreputation,abletograsptheprimarymarket.

DisadvantageWeakness①expressquitecompetitivebusinesstoosmall,little.China'

sdomesticexpressdeliverycompanyEMSboss'

smarketsharecontinuestodecline,decliningcompetitiveness,privatecouriercompaniesbecauseofinstitutional,technical,personnelandotherfactors,isnotyetcomeintovogue②Themanagementofinstitutionalissues.EMSoperationsasaresultofmanyyearsofmonopolyofinstitutionaldefects,andasaresultofoperatingsystemconceptsandthewaybusinessislaggingbehind,thecompetitivenessofdiminishing.Privateexpressdeliverycompaniesbecausetheindustryisrelativelylowbarrierstoentry,management,variesgreatly,thewholesystemwasveryincomplete③Competitioninthedomesticexpressdeliverymarket,astateofdisorder.Intensecompetition,andmarketdisorder,themainmarketregulationisnotclear④Informationprocessingtechnology.Localcouriercompaniesintheglobalcargotrackingsystem,onlineautogoods,suchasdynamicquerysystem,thekeyinformationmanagementsystems,serviceandefficiencyarefarbehindtheirforeigncounterparts⑤Thequalityofmanagementpersonnel.Atpresent,thelackoflogisticspersonnel,especiallyhigh-qualitytalentishardtofind,newexpressserviceaswell.

TheopportunityOpportunity

①GDPgrowthrateofthelevelofdevelopmentandhasremainedatahighlevel,thedevelopmentofChina'

sexpressdeliveryindustry,providingaverygoodexternalenvironment.In2001and2004,thewhole,GDPgrowthof1%,expressdeliverymarketgrowthof3%.2006to2010,China'

sGDPgrowthratewillremainabove8%,accordingtopreliminaryestimatesoftheMinistryofCommerceTaskForce,expressdeliverymarket,thepaceofdevelopmentshouldbemorethan25%.

②thegrowthofimportsandexportsfortheexpressdeliveryindustry,openedupabiggermarketshare.Expressdeliverymarketgrowthandforeigntradegrowthinthesizeofalinearpositivecorrelation.AccordingtotheMinistryofCommercetaskforceestimates,2006and2010,China'

sexpressdeliverymarketgrowthrateshouldbeabove30%③Theexpresslogisticsmarketgrowthasthegrowthofthesizeofthegrowth.Accordingtostatistics,in2004,China'

stotalamountofthewholesocietyLogistics38.4trillionyuan,anincreaseof29.9%overthepreviousyear.Expressthegrowthrateofmarketgrowthrateslightlyhigherthanthelogistics.Turnoverfromgoodsperspective,in1995and2004,theNationalCargoturnovergrowthrateof7.6%,ofwhichrailfreightturnoverincreasedby4.4%,roadfreightturnoverincreasedby5.9%,whilethecivilaviationcargoturnoverincreasedby13.9%Accordingly,theMinistryofCommercetaskfor