浙大《市场营销》在线作业第次Zhejiang University marketing online homework fifth timesWord格式.docx

浙大《市场营销》在线作业第次Zhejiang University marketing online homework fifth timesWord格式.docx

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D.promotionstrategy

C

4.,differentpromotiontoolshavedifferenteffectsonbuyers,ZhiXiao,understanding,trustandorderindifferentstagesofpurchasepreparation

A.ad

B.salespromotion

C.propaganda

D.personalpromotion

D

5.,themainpromotionaltoolforthemarketingofindustrialgoodsis

C.personalpromotion

D.publicrelationscampaign

6.,theriseofhealthcareproductsmarketisduetochangesinpeople'

sideas,thisfactorbelongstotheexternalenvironmentfactors

A.economicfactors

B.socialfactors

C.technicalfactors

D.culturalfactors

7.whatisaddedinthecostpluspricingisthemeaningof"

plus"

?

A.acertainpercentageoftheprofits

B.thecostofacertainratio

C.fixedrateprofit

D.fixedratecosts

8.,fromthepointofviewofmarketingtheory,theultimategoalofenterprisemarketingis

A.meetsconsumerneedsandwants

B.profit

C.seekssurvivalanddevelopment

D.sellgoodstoconsumers

9.,themostbasicandimportantpartofthewholeconceptoftheproductis

A.coreproducts

B.tangibleproducts

C.servicesproducts

D.additionalproducts

Some10.Americanclothingcompanyputwomeninto"

simpletype"

"

fashionable"

and"

masculinity"

andothergroups,respectively.Theyaredesignedtoproducedifferentstyles,colorsandmaterialsofclothing,theyarebasedonmarketsegments（factors）.

A.behavioralfactors

B.psychologicalfactors

C.demographicfactors

D.benefitfactors

11.whichofthefollowingisnotaserviceobjectofthewholesaler?

A.enterprise

B.producer

C.reseller

D.ultimateconsumer

12.,establishinglong-termrelationshipswithcustomersisthecore

A.relationshipmarketing

B.greenmarketing

C.publicrelations

D.cooperativemarketing

13.,theconflictsbetweendifferententerprisesatthesamechannellevelare

A.horizontalconflict

B.verticalconflict

C.crossconflict

D.specialconflict

14.adistributor'

sdistributionstrategyinaregionisonlytosellitsproductthroughafewselectandmostsuitablemiddlemen

A.intensivedistribution

B.selectdistribution

C.exclusivedistribution

D.keydistribution

15.atthematurestageoftheproductlifecycle,thereisoneofthefollowingcharacteristics:

A.costshigh

B.imitatorsarestartingtoshowup

C.hasbigprofits

D.productsarefiercelycompetitiveintermsofservices,butnotcompetitiveinquality

16.systemsthatcollect,evaluate,anddeliverinformationnecessaryformanagerstomakedecisionsare

A.internalreportingsystem

B.marketingintelligencesystem

C.marketingresearchsystem

D.marketinganalysissystem

17.intheSpringFestival,MidAutumnFestival,Valentine'

sdayandotherholidaysapproaching,manybusinessesareadvertisingtopromotetheirproducts,theirmarketsegmentationmethodis

A.geographicalsegmentation

B.populationsegmentation

C.psychologicalsegmentation

D.BehaviorSegmentation

18.acompanyintheexperimentaldesign,firstselectsomedealersandcheckitsweeklysales;

andtradefairsandmeasureitspossiblesales;

finally,thesalescomparedwiththeprevioussales,makethefinaldecision.

Thisexperimentaldesignis

A.simpletimeseriesexperiment

B.repeatedtimeseriesexperiment

AnalysisofcontrolgroupbeforeandafterC.

D.factorialdesign

19.potentialconsumersofgoodsorservicesoftheenterprisearenotinterestedorindifferent,suchasmostelderlytohigh-endcosmeticsasayoungwoman'

ssuppliesanddonotrealizetheyalsoneedtousethisproduct.Thisis（）ademandstate.

A.deniesdemand

B.nodemand

C.irregulardemand

D.potentialdemand

20.,intheproductimportperiod,thepromotionshouldbebasedon（）

A.advertisingandbusinesspromotion

B.advertisingandpublicrelations

D.advertisingandpersonalselling

21.competitorswhoofferdifferentproductstomeetdifferentdemandsare

A.desirecompetitors

B.generalcompetitors

C.productformcompetitors

D.brandcompetitors

22.,someserviceenterprisesoffercustomersfirstserviceataverylowprice,hopingtogetmorebusiness,andthenthebusinesswillbehigherprices,thisservicepricingskillsare

A.biasedpricing

B.sacrificepricing

C.differentialpricing

D.stagepricingmethod

23.,consumersshouldbestudiedinmarketing

A.personalincome

B.personaldisposableincome

C.individualscandiscretionaryincome

D.monetaryincome

24.,accordingtothe"

Engel"

lawtodeterminepeople'

slivestoachieveawell-offlevelofindicators,isthefollowing（expenditure）accountedfor40%ofthetotalhouseholdexpenditureratio-50%?

A.Education

B.food

C.culture

D.travel

25.brandsandonlymemorizinglanguageusedtoaddresspart

A.trademark

B.brandlogo

C.brandname

D.brand

26.ofthefollowingpricingmethods,whicharecostorientedpricingmethods,are

A.discountpricing

B.tenderpricing

C.marginalcontributionpricing

D.prevailingpricepricing

27.inthetwoproductswherethereisanalternative,anincreaseinthepriceofaproductusuallyleadstothesaleofanotherproduct

A.decline

B.rising

C.invariant

D.isuncertain

28."

ourfilingcabinetissostrongthatitcan'

tbebrokenevenfromupstairs.Whydoyoubuysofewpeople?

"

Whatdoyouthinkofthemarketingconceptofthisperson?

A.conceptofproduction

B.sellingideas

C.productconcept

D.marketingconcept

29.anautomobilemanufactureroffersanadditionaldiscounttoregionalsalesagentsacrossthecountrytoenablethemtoimplementthe"

fourinone"

functionofsales,sparepartssupply,maintenanceandinformation.Thisdiscountpolicybelongsto

A.cashdiscount

B.quantitydiscount

C.functiondiscount

D.allowance

30.inordertopricetheproductline,thedegreeofinteractionbetweentheitemsoftheproductmustbetakenintoaccount.Ifthecrosselasticityofthedemandispositive,thetwoproductsare

A.complements

B.shopping

C.conditionalproduct

D.substitutes

31.P&

Gcosmeticscompanyproducesdifferentproductsfordifferentsubmarkets,andseparatelydevelopsandimplementspricestrategy,distributionchannelstrategyandpromotionstrategy,whichbelongstothecompany

A.dispersionstrategy

B.differentialstrategy

C.concentrationstrategy

D.nodifferencestrategy

32.intheGeCorplaw,thecriteriaforevaluatingbusinessstrategicbusinessunitsare

A.marketshareandrelativemarketshare

B.industryattractivenessandbusinessforce

C.competitivepositionandindustryattractiveness

D.businessforceandrelativemarketshare

33.,ourwashingmachineindustryisinamaturestage,manufacturerscantake

A.centralizeddecisionmaking

B.shrinkagedecision

C.skimmingdecision

D.productimprovementdecisions

Thirty-four

Manyrefrigeratormanufacturersinrecentyearsholdhigh"

environmentalprotection"

health"

banner,havelaunchedFreonfreerefrigerators.Thephilosophyofmarketingmanagementtheyarepursuingis

A.sellingideas

B.conceptofproduction

C.marketingconcept

D.socialmarketingconcept

35.,Shandong"

Sanlian"

isthemainbusinessofhomeappliancesales,inrecentyearswillbetentaclescatering,realestate,tourismandotherbusiness,thisdiversifiedgrowthmethodsbelong

A.integrateddiversification

B.concentricdiversification

C.leveldiversification

D.correlationdiversification

Two,multiple-choicequestions

1.,therearedifferencesbetweenwholesalersandretailers

A.wholesalersdonotattachimportancetopromotionandstorelocation

B.wholesalersradiatelargeamountsofarea

TheC.wholesalerhasbuyswholesalesellsretailfunction

ThegovernmentoftheD.hasdifferentpoliciesonwholesaleandretail

E.wholesalersaremorepowerfulinfinancialstrength

ABD

2.ofthefollowingcommodities,suitableforshortchanneldistribution

A.freshgoods

B.buildingmaterials

C.machineequipment

D.dailynecessities

E.softmaterial

ACE

3.promotionsareavailable

B.businesspromotion

ABCD

4.marketingresearchproceduresinclude:

A.identifyproblems,researchobjectives

B.determineresearchplan

C.collectsinformation

D.analysisinformation

E.makesaconclusion

ABCDE