销售计划英文Word文档下载推荐.docx

销售计划英文Word文档下载推荐.docx

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　　maketingonline:

　　wehavemanyreasonstochosethismaketingchannel.

　　1.It’sveryconvinient.becauseonlineshopcanopentwentyhours,peoplecan

　　buyourproductatanytime.

　　2.Itreducesnumberoftraditionalmiddlemen,soitcansavemuchofourcost.

　　3.goodsonlineismorecheapwhencomparedwithgoodsintherealstore.sowe

　　cansellmuchmoreourproduct.

　　篇二：

统一营销计划（英文版）

　　uni-president

　　marketingplan

　　groupname:

blink

　　groupmember:

　　sara

　　Demi

　　Jessica

　　Leila

　　Jack

　　Tableofcontent

　　executivesummary....................................................................................................1

　　background..................................................................................................................2

　　1marketAnalysis........................................................................................................3

　　1.1corporategoalsandtask.............................................................................3

　　1.2marketsituationandstrategy.......................................................................3

　　1.3uni-presidentgreenteacomparedwithcompetitorsproducts..............4

　　1.4swoTanalysischartofuni-president.......................................................5

　　2.marketingstrategy..................................................................................................5

　　2.1campaign.........................................................................................................5

　　2.2promotionstrategy........................................................................................6

　　2.3publiccommunication..................................................................................7

　　2.4marketResearch...........................................................................................8

　　3.Activityplanning......................................................................................................9

　　3.1activityplanning.............................................................................................9

　　3.2shapingthebrandimage..........................................................................10

　　3.3weekendsale.............................................................................................12

　　3.4Tastingsugar-freepromotion....................................................................14

　　3.5promotionseason.......................................................................................17

　　4Theassessmentprocess.....................................................................................20

　　4.1Thebasisforsuccess................................................................................20

　　4.2successmethods.......................................................................................21

　　conclusion.................................................................................................................22

　　Reference..................................................................................................................23

　　executivesummary

　　uni-presidentisalargefoodcompanyinchinaTaiwan,eastandsoutheastAsiahashighvisibility,butalsoTaiwanslargestandoneofthefood

　　industries.

　　uni-presidententerprisehasbeenmorethanonehundredathomeand

　　abroad.operatingitemsincludegoodsandservices,tobecomeadiversifiedindustrialgroupoperatingintheintegratedlife.

　　marketanalysisshowedthetargetsandtasksofuni-president.andcaughtthedatesthroughtocomparewithothercompetitors.Finallyitwasfoundoutthestrength,weakness,opportunityandthreatofuni-president.Accordingtotheanalysisresults,thecontentofplanningisasfollow:

　　?

Throughmarketanalysistoknowthemarketconditionsand

　　managementofcompanyatpresent

Accordingproductstomakethemarketingstrategyanddothemarket

　　segments

Toincreasethemarketsharewithpromotionstrategybyfrontalattack

　　andbythesideofattack

Aseriesofactivitiestocreatecompanysimageandincreasethesalesmarketresearchindevelopinggreenteadrinksforelderly

　　background

　　uni-presidententerprisescorporation（upec）wasfoundedinYongkangcity,TainancountyonAugust25th,1967.Todate,apartfromitsoperationsinthefoodmanufacturingindustry,ithasalwaysbeenalerttothechangesoftimeandconsumers’livesstylesinordertocontinueintheexpansionofnewbusinessesandgrowth.byinvestingtherightproductsorindustriesattherighttimeintherightmarket,andintegratingavailableresourceforoptimalutilization,upechasaccomplishedoutstandingachievements.upec’ssuccesshasindirectlypromotedtheprosperityofsocietyandgrowthofnationaleconomy.

　　eversinceitsfoundation,uni-presidententerprisecorp.hasfaithfullyfollowedthemanagementphilosophiesof―Threegood‖and―oneFairness‖championedbythefoundermr.wuhsiu-chi.Thestaffatuni-presidenthasworkedtirelessundertheguidanceofpoliciessuchasdiversifiedmanagement,adoptingbroadervisionsandvaluingtalentedemployeestoyieldanentrepreneurialspiritofintegrityanddiligence.

　　sinceitsinitiationin1967,uni-presidenthasalwaystakenresearchanddevelopmentveryseriously.Duringthecompany’sinitialoperation,aresearchunitwascreatedintheengineeringDivision.Theprimaryfocusofresearchatthetimewasonthedevelopmentofnewanimalfeedformula,wheatflourdevelopmentandqualityinspectionexperiments.In1972,operationsinresearchanddevelopmentbecameindependentastheResearchDivisionwascreatedwiththreesectionsforexperiment,Researchandservice.TheresponsibilitiesoftheResearchDivisioninvolvedtheresearchanddevelopmentofflour,animalfeed,oilandgrease,instantnoodles,dairyproductsandbeverages.

　　FromitsbeginningsinatowninsouthernTaiwan,uni-presidententerprisescorp.hasgrownintoageneralbusinessgroupthatiscommittedtoservingconsumerswithhealthierfoodproductsthroughoutTaiwan,mainlandchinaandtherestoftheworldwith40yearsofhardworkandpainstakingmanagement.Apartfromuni-presidentinsistenceofuni-president’sphilosophytooffergoodquality,goodcredibility,goodservicesatfairprices,uni-presidenthaveendeavoredtobecomeeveryone’sfavoritesymphonyoffoodthatimprovesthequalityandvalueofourconsumers’lives.（upec,20XX）

　　uni-presidentmarketingplan

　　1marketAnalysis

　　1.1corporategoalsandtask

　　uni-presidentisalargefoodcompanyinchinaTaiwan,eastandsoutheastAsiahashighvisibility,butalsoTaiwanslargestandoneofthefoodindustries.

　　corporategoals：

masterconsumertrends,developmentinlinewiththeneedsofconsumersandcustomersofgoodsandservicestowinconsumers,alsowanttopartners,vendorsandshareholdersofthefulltrustandfullsupport.

　　Task：

uni-presidenthasbeeninsistingwithgoodquality,goodcredit,goodservice,fairprices,honesthardwork,innovationandprogressivebusinessphilosophyandservicethecommunity.

　　1.2marketsituationandstrategy

　　uni-presidententerprisesathomeandabroadhavebeenmorethana

　　hundred，operatingitemsincludegoodsandservices,tobecomeadiversifiedindustrialgroupoperatingintheintegratedlife.

　　Inthe"

internationalization"

and"

diversification"

strategy，uni-presidententerpriseswillcontinuetoworkwithinternationallyrenownedcompaniesjointinvestmentandcooperation,toabsorbingtheconceptofinternationaloperationsandtechnology,butalsowillwiththemainlandandtheAsianmarket,towardsbecomingoneoftheworldslargestfoodcompanies.In20XX,presidententerpriseshasbecomethebeijing20XXolympicgames,theexclusivesupplierofinstantnoodle.（wu,2000）

　　篇三：

销售英文缩写

　　R&

D：

researchanddevelolment，研发。

　　pesT分析模型：

法律力量、经济力量、社会文化力量、技术力量。

eDs：

electronicdatasystems，电子数据系统。

　　bbs：

电子公告栏。

　　scm：

supplychainmanagement，供应链管理。

　　cRm：

customerrelationsmanagement，客户关系管理。

　　5s：

seiri（整理）、seiton（整顿）、seiso（清扫）、seiketsu（清洁）、shitsuke（素养）

　　sIs：

strategicimformationsystem，战略信息系统

　　benchmarking：

标杆管理，标杆战略，基准化管理，参照管理。

R&

　　swoT分析法：

strength（优势）、weakness（劣势）、opportunity（机会）、threats（威胁）。

　　cKo：

chiefknowledgeofficer，首席知识官。

　　cIs：

corporateidentitysystem，企业形象识别系统。

　　mI：

mindidentity，理念识别。

　　bI：

behaviouridentity，行为识别。

VI：

visualidentity，视觉识别。

以上三个为cIs的子系统。

　　4ps：

product（产品）、price（价格）、place（地点）promotion（促销手段），以生产为中心的营销四要素。

　　6ps：

除4ps外，还有politicalpower（政治力量）、publicrelations（公共关系）。

10ps：

probing（市场调研）、parti　　

tioning（分割）、prioritizing（优先，即目标选定targeting）、positioning（定位）、products（产品）、price（制定价格）、place（确定营销渠道）、

　　politicalspower（利用政治权力）、publicrelations（推销公共关系）、promotion（开展市场促销活动）。

　　3c：

customers（顾客）、competitors（竞争者）、company（企业），自身资源整合能力的三个变量，战略3c。

　　4cs：

customer（顾客）、cost（顾客的费用）、convenience（顾客购买的方便性）、communicaion（顾客与企业的沟通），以顾客为中心的营销四要素。

　　4Rs：

ralevant（关联）、reaction（反应）、relations（联系）、return（回报）

　　合作竞争下的营销四要素。

　　sTp可简单概括为市场定位及细分它包括三要素：

　　市场细分（marketsegmentation）目标市场

　　（markettargeting）市场定位（marketpositioning）stick/贴纸

　　pmproductmanager产品经理,泛指产品专员

　　p-Tpart-time临时工

　　ceo（chiefexecutiveofficer）首席执行官类似总经理、总裁，是企业的法人

　　coo（chiefoperatingofficer）首席运营官类似常务总经理cFo（chieffinancialofficer）首席财务官类似财务总经理

　　cTo（chieftechnologyofficer）首席技术官类似总工程师

　　cIo（chiefinformationofficer）首席信息官主管企业信息的收集和发布

　　公司部门：

　　总公司headoffice

　　分公司branchoffice

　　营业部businessoffice

　　人事部personnelDepartment

　　人力资源部humanResourcesDepartment

　　总务部generalAffairsDepartment

　　财务部generalAccountingDepartment

　　销售部salesDepartment

　　广告部AdvertisingDepartment

　　企划部planningDepartment

　　研发部ResearchandDevelopmentDepartment（R&

D）