整理英语毕业设计自行车店扩建文档格式.docx

整理英语毕业设计自行车店扩建文档格式.docx

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TianjinRadio&

TVUniversity

SubmittedonMay15,2010

InFulfillmentoftheCoursePracticalBusinessProject

AndProposalDesign

SportsBicycleItemsShopProject

ProposalforSportsBicycleItemsShop

PreparedExpresslyfor

Mr.CuiHong

Director

TianjinBranchOffice

BankofCommunications

EXECUTIVESUMMARY

TheMarket

Healthylifeisthetopissuethatpeoplefocuson.Moreandmorepeoplegotogymwhentheyhaveleisuretime.Usingprofessionalfacilitiesorwearingprofessionalsportsclothestodosportshavebeenacceptedbylotsofpeople.

Toreducethecostandtogainmoreopportunitiesofsalesarethetwomainimportanttasksfacinganyonewhorunsthenewbusiness.WiththedevelopmentofcombiningtherealshopandE-shop,thenewstyleofbusinessisbecomingmoreandmorepopularfortheretailers.

SotheSportsBicycleItemsShopcanmeettherequirementsofthemarket.Becausecyclingisoneoftheeasiestsportswhenwedoinourdailylife,bicyclecomponentsmanufacturersandprofessionalsportsclothessuppliersalreadychangetheirsalespolicyfromjustofferingproductsforsportsmentotheopenpublic.Theproductsdesign,materials’choosingandafter-salesserviceshouldmeettheneedsofthegeneralpublic.

TheCompany

TheSportsBicycleItemsShopprojectistooffertheproductsforpeoplewholoveoutdoorssports.Theshopwillmarketandsellselectedbicycles,matchingcyclingitemssuchas:

hats,T-shirts,sportspants,shoes,bagsandotherproductsforthecycling.Itisanamazingplaceforpeoplewholovecycling,liketocatchupdressingfashion,andalwayswanttopresenttheirindividualpersonality.Theshopalsooffersanopportunityforthepeoplewhowouldliketosharetheiroutdoorsportexperiencewithothers.

FinancialConsiderations

ThetotalcostneededtostartupthisbusinesswouldadduptoRMB21,660,sincewewilladaptthepolicyoflowerinventorywhichmakesuspossibletolowertheexpensesandrisksgreatly.

Moreover,wecanincreasesalesatahighratewithoutincreasingtheoperatingexpenses. 

ThisisbecauseoftheleverageavailableinuseofInternettechnologyasourexpandingmarketingandsaleschannel.

Premises

Theshoplocatedclosetothenewsportsgymnasiumthatwillbeusedforthefootballmatchesof2008BeijingOlympicswilloccupyanareaofabout35squaremeters.

ProductsandServices

Theshopwillofferasteadilyincreasingmixofthreelinesofproducts:

▶Clothes:

selectedclothes,hats,shoes,andetc.

▶FittingsforBicycle:

thereshouldbeaselectionofhandlebars,seats,frames,pedals,drivechains,etc.Thereisalsoaselectionofsportsmagazinestobeorderedbyandforthepeopletoread.

▶Bicycles:

carefullyselectedbicyclestoappealtothetargetmarketandtargetcustomers.

Atthesametime,weofferreservationserviceforthecustomerswhohaveD.I.Ydirtbicycles,clothes,andotheritems.

CostBreakdown

Ourstart-upcostscometoRMB21,660.

EquipmentandFurniture:

ThepurchaseofroutineequipmentsandfurniturewouldbeRMB6960.

Apersonalcomputer4,000

Adigitalcamera2,000

AScanner450

4SecondHandsShelves280

2DisplayTables80

AnOfficeDeskFree

3IronHangingShelves150

Subtotal:

6,960

（Equipmentexpensesarethehighestofthecostanalysisreport,butitcandistributetocountinto6monthsofshop’sbusiness.）

ShopRunningFee:

Thecostofshopmanagementfee,electricity,manningexpensesetc.wouldbeRMB3,480/month.

BuildingManagementFee400/month

Electricity,DrinkWater200/month

ManningExpenses2,800/month

Internetusingfee80/month

3,480/month

Marketing:

Costsforshoplayoutdesignfee,promotingflyers,namecards,etc.wouldbeRMB6,000.

Shoplayoutdesignfee1,000

Shopremodelingfee4,000

Advertisementflyersprinting500

ShopLogohandbag300

Openceremonyparty200

6,000

Legal:

Businesslicenseregistration20

NationalTax100

LocalTax100

Subtotal220

（NationalandLocaltaxpaidmonthly,andthetaxwillbeincreasedbasedonthesales.）

Products:

1sttimepurchasefee5,000

Subtotal5,000

Total:

RMB21,660

Benefits

Onthebasisoftheadvertisementbytheonlineandoffline,theshopisexpectedtoprofitbyRMB50,000to60,000bytheendofthefirstyearand30%to45%morethanthatofthefirstyear.

Theshopwillcaterdifferenttastesofpeopleondifferentmarketswithvarious,selectedproductlines.BothrealshopandE-shopvisitorswillfindoursellingproductsarefashionable,professional,andpersonalized;

ourthingsonsaleareusefulandunique;

ourserviceisquickandeffective.

Schedule

Theprojectwilltaketotallyfourteenweeksbeforeitisopen.Specifically,fourweeksforpremiseanddecorationcompanyselection;

sixweeksforcertificationregistration;

andsevenweeksforsupplysourcing;

thelasttwoweeksforpreparationofopeningceremonyandtheE-shop.

IstronglybelievethatthisSportsBicycleItemsShopbackedwiththeadvancedandlatestfashionconceptandmoderntechnologyandfilledwiththebestselectedandreasonablepricedgoods,featuredwiththemostimpressedservice,woulddefinitelyenableusnotonlytomeetthedemandsofthesportsfansandlocalresidentialarea,butalsobringustremendousprofitinthenearfuture.

Introduction

TheSportsBicycleItemsShopprojectistooffertheproductsforpeoplewholoveoutdoorsports.Theshopwillmarketandsellselectedbicycles,matchingcyclingitemssuchashats,T-shirts,sportspants,shoes,bagsandotherproductsthatforcycling.Itisanamazingplaceforpeoplewholovecyclingsports,liketocatchupdressingfashion,andalwayswanttopresenttheirindividualpersonality.Theshopalsooffersanopportunityforthepeoplewholiketosharetheiroutdoorsports’experiencewithothers.

selectedclothes,hats,shoes,andetc.basedontheseasonalchangingthatappealtothetargetmarket,theparentsofthetargetmarket.

▶FittingsforBicycles:

thereshouldbeaselectionofhandlebars,seats,frames,pedals,drivechains,etc.thatappealspecificallytothetargetmarket,sothattheseadultscangototheshopandorderitemsforthemselvesortheirchildren.Inaddition,ofcoursethereisalsoaselectionofsportsmagazinestobeorderedbyandforthepeopletoread.

carefullyselectedBicyclestoappealtothetargetmarketandtargetguests.

Atthesametime,weofferreservationservicefortheguestswhohaveD.I.Ydirtbicycles,clothes,andotheritems.

Ourhumanresourcescostarenotashighastheymightbe-particularlyforthetalentedprogrammersthatweneed.（Sincemostofthelimitedcompanieshireoneortwoshopstafftoservetotheguests,thusreducethestartingcostofthisproposal.）

Marketingexpensesarerelativelyhigh,sincewithoutpromotingitappropriatelywouldmakeitdifficulttogathertogetherthetrafficnecessarytomakethisasuccess.

Thesalesforecastisbasedontheguests’selectionsandbookingincreasing,andseasonalchanging.

Moreinformationisavailableindetailsinthefollowingcontext.

Customercomplaintsandunsatisfiedrequests

•Notmanychoicesforthelocalmarkettopurchase.Peoplecanonlyreadthroughthesportsmagazinesandplaceorders.

•Theywouldworryifthequalityandsizescouldmatchtheirrequirementscomparedwiththeitemstheychoosefrommagazineorinternet.

•Agoodvalueformoneyishardtoaccessintherealmarket.

•Theywouldworrythesecurityandthehonestyofrealstoreshoppingore-shop.

Customerprofiles

Ourprimarytargetcustomersincludethesefourareas:

1.Theoutdoorsportsfans,whichlovesportsandhavesteadyincometosupporttheirhabitsexpanses.

2.SportsClubmemberswhoprefertodressasprofessionalsportsplayers.

3.Peoplewholiketofollowupwithfashion,andacceptthebranditems.

4.Peoplewholiketodoexercisewithwholefamilymembers,especiallybringtheirchildrentogether.

Forthecustomers,thekeyfactorsarethesteadyincomeandhavingenoughofleisuretime.Now,moreandmorepeopleliketogivethemselveslotsofopportunitiestoenjoytheirsparetime.Meanwhile,theyalsoliketocreateachancetoexchangetheirlifecircles,andhavenewfriendswithsamehabitsorsimilargoals.

Focusgroup

Astheshopofferssportsitems,allthemembersofthefocusgroupsarepeoplewholikesportsorwanttoattendinthesportexercise.Wedividedthemintofourgroups.Theyareasfollows:

•10individualcyclingfanswhoownsteadyincomes

•7sportsclubmembers

•5familiescomingfromdouble-incomefamilies,andwanttodoexercisewithwholefamily,andkeenonwearingasprofessionalsportsmen

•3peoplewhofocusonindividualclothesinfashion

Questions

•Whatannoysyoumostwhenyouchoosesomekindsofproducts?

•Howoftendoyouandyourfamilygoshoppingweekly?

•Howoftendoyouoryourfamilydosportsexerciseweekly?

•Whatkindofsportsshopdoyouliketovisit?

•Howdoyoufeelshoppingonlinecomparedwithshoppinginrealstore?

Whichonedoyouprefer?

Complaints

⇨Localmarketdoesnothavemanyproductstochoose,especiallyforthechildrenoragedpeople.

⇨Lackingofprofessionalknowledgea