KFC英语演讲稿优质PPT.ppt

KFC英语演讲稿优质PPT.ppt

《KFC英语演讲稿优质PPT.ppt》由会员分享，可在线阅读，更多相关《KFC英语演讲稿优质PPT.ppt（17页珍藏版）》请在冰豆网上搜索。

KFCInChinaBriefintroductionTimelineProductsSummaryKFC,alsoknownasKentuckyFriedChicken,isachainoffastfoodrestaurantsbasedinLouisville,Kentucky.ItbelongstoYum（百胜餐饮集百胜餐饮集团团）.ThecompanywasfoundedasKentuckyFriedChickenbyColonelHarlandSandersin1952。

@#@INTRODUCTIONIn1987,itopeneditsfirststoreinQianmenBeijing,thecapitalofChina.In2007,ithasover1800restaurantsin402citiesinallMainlandChinasprovincesotherthanTibet.From2000to2005,itwasselectedastheBestchainstorebrand.INTRODUCTIONEveryday,nearlyeightmillioncustomersareservedaroundtheworld.KFCsmenuincludesOriginalRecipechicken-madewiththesamegreattasteColonelHarlandSanderscreatedmorethanahalf-centuryago.INTRODUCTION1952Sandersbeginsactivelyfranchisinghischickenbusinessbytravelingfromtowntotownandcookingbatchesofchickenforrestaurantownersandemployees.ThefirsttotakehimupontheofferwasPeteHarmaninSouthSaltLake.Together,theyopenedthefirst“KentuckyFriedChicken”outlet.TIMELINE1960TheColonelshardworkontheroadbeginstopayoffandthereare400franchiseintheUSandCanada.1969TheKentuckyFriedChickenCorporationislistedontheNewYorkStockExchange.1979KFCcooksup2.7billionpiecesofchicken.Thereareapproximately6,000KFCrestaurantsworldwidewithsalesofmorethan$2billion.TIMELINE1980ColonelHarlandSanders,whocametosymbolizequalityinthefoodindustry,diesafterbeingstrickenwithleukemia.FlagsonallKentuckystatebuildingsflyathalf-staffforfourdays.1987openeditsfirststoreinQianmenBeijing,thecapitalofChina.TIMELINE1991KFCreleaseditsnewlogowhichiscolored.1997PepsiCoannouncesthespin-offofitsquickservicerestaurants-KFC,TacoBellandPizzaHut-intoTriconGlobalRestaurants（Yum!

@#@Brands）.2007KFCproudlyintroducesanewrecipecontainsZeroGramsofTransFatperserving.TIMELINETIMELINE2007ChinaKFCcateringhealthfundwasfounded.2008YumpublishedChinasfoodsafetypolicywhitepaper2010Ithasover3000restaurantsinover500citiesinallMainlandChinasprovincesotherthanTibetKFCprimarilysellschickeninformofpieces,wraps,saladsandsandwiches.Whileitsprimaryfocusisfriedchicken,KFCalsooffersalineofroastedchickenproducts,sidedishesanddesserts.OutsideNorthAmerica,KFCoffersbeefbasedproductssuchashamburgersorkebabs,porkbasedproductssuchasribsandotherregionalfare.PRODUCTSMealSnack副食DessertDrinkSUMMARYMainreasonsofKFCssuccess:

@#@Localizationstrategy本土化战略Innovation创新Wedothechickenright!

@#@ThankYou!

@#@