麦肯锡公共电视运营模式PPT文档格式.ppt

麦肯锡公共电视运营模式PPT文档格式.ppt

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1CHALLENGES:

BOTHSTATIONECONOMIESANDPROGRAMDEVELOPMENTAREAT-RISK*Excludescapitalfundingfordigitalupgrade.Revenuesnotadjustedforinflation*Growthratefrom1994-2001Source:

CPBAuditedFinancialReports（AFR）,PBSanalysis（dues）,AppendixQfromPBSSGwhitepaper（“FundingforPBSNPSProgrammingbyFunderCategory”）$1.93Billion$450Million2001LocalStationEconomy2001NationalProgramFundingProspectsforfuturerevenuegrowth3.5%peryear*3.1%peryear*Historicalgrowthinrevenues（1990-2001）CurrentsizeDeclineinrealtermsduetofallingnetmemberrevenuesAsystemdecision5.4%peryearFlattoveryslowlygrowing（1%aboveinflation）2001StationAssessment$107M2273.3374.0249.4328.5230.5330.5205.6347.6128.6259.6104.2145.662.994.5TotalPTVsystemrevenue,*1990and2001$MillionsUniversityIn-kindCorporateandfoundationgivingUnrelatedbusinessStateandlocalfundingFederalfunding*Membergiving*Excludescapitalfundingfordigitalupgrade,additionalcapitalfundraising,endowment,andinterest*Federalagencygrantsfor2001areestimated（assumed5%growthover2000）Source:

AFR;

federalreports;

PBSannualreports$1.25billion$1.88billionCHALLENGES:

ONLYGROWTHAREASAREUNRELATEDBUSINESSANDUNDERWRITING199020013.83.16.64.93.32.9AnnualGrowth%1990-20012.5Driversofgrowth3CHALLENGES:

HISTORICALLY,THESYSTEMHASGROWNTHROUGHDIVERSIFICATIONNOWALLREVENUESOURCESARETHREATENEDSource:

AFRs;

TeamperspectiveFutureOutlook4CHALLENGES:

NETSTATIONMEMBERSHIPREVENUEHASDECLINEDINREALTERMSSINCE1990*Allgrowthratesarecompoundannualgrowthrates.Source:

BureauofLaborStatisticsFundraisingcosts:

1.0%Netmembershiprevenues:

-0.9%$17millionlostincome$Millions,Adjustedforinflationtoconstant2001$Grossrevenues:

0.1%*5CHALLENGES:

DECLINESWILLCONTINUEINNETMEMBERSUPPORTPledge,whichistheengineofnewmemberacquisition,hasseenrisingcostsrelativetonewmemberyieldinlinewithdecliningproductivitytrendsoutsidePTVNetrenewalrevenuewillnotoffsetdecliningacquisitionStationsalreadyhaveamongthenonprofitsectorshighestrenewalratesRenewalmailsproductivityisflattodecliningDecliningratingsincreasestationschallengeFallingratingslikelycontributetothelongtermmembershipdecline,bothbecausetheprospectpoolwithaconnectiontoPTVshrinksandbecausemembershiprenewalishighlycorrelatedwithaudienceWiththenumberofnonprofitsgrowingtwiceasfastasrealhouseholdcharitablegiving,stationswillbehardpressedtogrowtheirshareofmemberswalletsSource:

“DonorCentricsComparisonReportforPublicTelevision,December2000;

”DMAFactbook2001;

GivingUSA2002AudienceSizeNewMemberRenewingMemberPhilanthropicEnvironmentMembershipRevenueDriversOutlook6CHALLENGES:

STATIONHAVEMETTHESECHALLENGESINTHEPASTBYCONTROLLINGCOSTSACROSSTHEBOARD1990UnderwritingPrograminformationFundraisingManagementandgeneralBroadcastingProgrammingandproduction100%=$1.80billion7.93.33.83.14.03.8*ExpensesdonotincludeCPBorPBSoverheadorCPBprovidednonstationgrantsSource:

PBSannualreport,2001AnnualGrowthRate1990-2001Stationsexpense,1990and2001Percent100%=$1.19billion2001NPSduesandservices4.0Nearly1/3ofstationprogrammingandproductioncostsareconcentratedinproducingstationsfornationalprogramming72001Actual2010IllustrativeBroadcastopsMembershipEduc./outreachOtherCHALLENGES:

REVENUEDECREASESWILLPROMPTREPEATEDPAINFULCOSTREDUCTIONSSource:

SABS;

interviewsStationcost-cuttingscenario:

15%revenuelossAcquisition&

schedulingProg.productionGeneral&

administrative$10.7millionUnderwritingWebsite76Reduceheadcountby26%,from80to59Cutlocalproductionbudgetby40%,reducingannuallocallyproducedhoursfrom109to65EliminatetheProgramGuideMaintainorslightlydecreaseinvestmentinwebsiteandeducation76$9.1millionIllustrativeexpensebudgetforanaveragemedium/largecommunitystation100%=8CHALLENGES:

CAPITALINVESTMENTSMAYFURTHERREDUCEAVAILABLEFUNDINGOnly$800millionoftheestimated$1.7billiongoalhasbeenraisedDigitalConversionPlansaretoreplacecurrentinfrastructureby2006usingCPBs$177millionappropriationrequestSource:

CPB;

APTSDigitalClearinghouse;

PBSestimatesNextGenerationInterconnectDigitalMediaNewServicesPlannedcapitalinvestmentsPotentialstrategicinvestmentsBringingthebestofpublictelevisionintoadigitalmediaworldthroughtheuseofdigitalcable,VOD,PVRsandHighDefinitionprogrammingInnovatingandlaunchingnewservicessuchasdis