数字时代下的商业插画发展研究中英文外文文献翻译.docx

数字时代下的商业插画发展研究中英文外文文献翻译.docx

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本科毕业设计（论文）

中英文对照翻译

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文献出处：

BrownHE.Thedevelopmentofcommercialillustrationunderthedigitalera[J].InternationalResearchJournalofFinanceandEconomics,2016,12:

7-25.

原文Thedevelopmentofcommercialillustrationunderthedigital

era

BrownHE

Abstract

Asakindofvisualcommunicationform,illustrationshaveproducedinhumangerm.Theearliestillustrationsasillustratedinthereligioussignificanceofbookstouse,thenasnaturalscience,geography,medicine,literatureandotherfields,begantoappearalotinallkindsofbooks,anduntilthelastcentury,booksarethemaincarrieroftheillustrations.Illustrationisalsotheauthorofthepainter;theycreatedalotofdifferentstyleexquisiteillustrations,lovedbythemassesofthepeople.Commercialillustrationisinthecommercialsociety,forenterprises,products,agencyservices,inordertoconveyinformation,tellingasmainpurpose,withtheaidofavarietyofmodemmedia,visualcommunicationforms.Commercialillustrationgenerallyhaveclearserviceobjectandwiththehelpofsomemedia,suchasoutdooradvertising,productpackaging,manuals,movieandTVenterpriseimage,openingandsoon.Inthemodemsenseofcommercialillustrationinthe19thcentury,aftertheSecondWorldWarhasenteredarapiddevelopmentstage,thisisabigdevelopingperiodofeconomy,technology,media,duringthecommercialillustrationfromexpressiontechniquesandapplicationsareresidedown.Especiallythearrivalofthedigitalage,makethecommercialillustration,itusheredinanunprecedentedboominthegreattrendoftheindustrializationoftoday.

Keywords:

businessillustrations;Digitaltechnology;thecreativeindustries

1Introduction

Carefulreadersmightnotice,theterm“commercialillustration"nowappearstheprobabilityisveryhigh,especiallyinthenetworkandprofessionalgraphicdesignmagazine,theconceptof"commercialillustration”hasalmostreplacedthe"commercialillustration.Whentheconceptofanewconceptinsteadoftheold,thenewconceptisalwaysbeyondthosethingsinit,itreflectsthepeople'spsychologyoftendingto"new”.Ithinkthatthechangefroma"map”to"painting"isnotanaccident,Ithinkatleasttwothings:

first,thetraditional"illustrations”referstothebooksandperiodicalsofillustrations,andfeelsmorenillustration"appearedinthespreadofthenetwork,canbeusedinavarietyofmedia,peoplehopetohavenewwordstoreflectthischange;Second,intheeyesofpeople,thecommercialillustrationintodayisendowedwithmorepsychologicalexperienceandculturalconnotation,andnotjustanillustrativepicture,itisindependentfromthetextwiththecreationoffreespace,so"illustration”ismoreappropriatethannillustrationsn.Comparedtocommercialillustrationtodefinetheconceptofcommercialillustration,clearlyhasadeeperconnotationanddenotation,andbehe^fulforthelong-termdevelopmentofthecommercialillustrationindustry.Modemcommercialillustrationisbranchesofillustration,fromtheperspectiveofmodemscience,belongtoacategoryofgraphicdesign.Ithavesomedifferenceandtraditionalbooksillustration（bookillustration,althoughalsohasthenatureofthebusinessdelegate,butitisintheserviceofthetextinthebook,has"pictures”，doesnothavethefunctionoftheindependentconveybusinessinformation）.And,inordertoconveyinformationforthemainpurposeofgraphicdesign,itismoreoftenasaelement,withtext,photography,etc.Fromtheperspectiveofmodembusiness,businessillustrationsmaybedefinedas:

drawillustrationsforthecorporateclientsorproducts,getthereward,theauthorgiveuptheownershq）ofworks,onlykeepsthetradebehaviorofauthorsh»・，thereareessentialdifferencesbetweenthisbehaviorandpaintingartpaintingbeforewerenotpersonalororganizationcollection,unlimitedprintedordisplayedonavarietyofmedia,theauthorsgetasmallpercentageofthecost.Thecommercialillustrationforonlyoneproductorcustomerservice,oncepaid,theauthorgaveuptheownershq）oftheworks,andgetlargerproportionofthepaymentaccordingly.2ThedevelopmentofcommercialillustrationModemwesterncommercialillustrationisaccompaniedbytheearly19thcenturyaftertheindustrialrevolutioncommoditydemand.Duringthisperiod,astheimprovementofproductivity,people'spurchasingpowerincreasesgreatly,thesocialdemandcausedgreatexcitement.Thedemandfbrthiscommodityhasaffectedtheproductpackaging,advertisingandmarketing,illustrationsbeganasameanstobeusedincommercialdesign.Throughoutthehistoryofwesterncommercialillustration,venationconplex,notafewarticlescansayclear.Andtheillustrationofdifferentcountrieshasitsownregionalcharacteristics,itsdevelopmentisuneven