英语论文使用拒绝策略下的言语行为理论和礼貌原则在商务英语信函Word文档下载推荐.docx

英语论文使用拒绝策略下的言语行为理论和礼貌原则在商务英语信函Word文档下载推荐.docx

《英语论文使用拒绝策略下的言语行为理论和礼貌原则在商务英语信函Word文档下载推荐.docx》由会员分享，可在线阅读，更多相关《英语论文使用拒绝策略下的言语行为理论和礼貌原则在商务英语信函Word文档下载推荐.docx（15页珍藏版）》请在冰豆网上搜索。

Differentscholarshavedifferentclaimsinrefusalstrategies.Therefusalstrategiesinthepaperishopedtobeofhelpinbusinesscommunication.

KeyWords:

refusalstrategiesspeechacttheorypolitenessprinciplesEnglishbusinesslettersapplication

摘要

商务英语信函以其真诚友善、清晰自然等特点，在世界商务沟通中起着举足轻重的作用，它贯穿商事活动的各个环节，是商事组织对外传递信息和达成商务沟通的重要载体。

然而，当商事组织要表达拒绝信息时，对方的面子不可避免地都会受到一定程度上的威胁，表达不当甚至会危及商务沟通的成败。

因此，众多研究者从语言学的角度，结合一定的语用原则，力求总结出既礼貌又实用的拒绝策略，应用于实际商务信函的写作中。

在学术上，本文立足于语用学上的言语行为理论和礼貌原则，把拒绝言语策略从其它策略中独立出来研究。

Austin的言语行为三分说、Searle对言语行为的分类、Leech对言语行为的分类等言语行为理论基本原则、著名的面子理论和礼貌原则构成了本文主要的理论框架，支撑样本信函的分析。

而在对样本信函的研究中，本文采用对比等方法对拒绝客户要求、拒绝订货、拒绝还盘、拒绝索赔等方面的商务英语信函样本进行文本分析，总结出四条适合商务英语信函应用的拒绝策略。

不同研究者总结出的应用在商务英语信函的拒绝言语策略各有不同，望文中的几点见解对实际的拒绝商务信函写作有所帮助。

关键词：

拒绝言语策略言语行为理论礼貌原则商务英语信函

应用

ApplicationofRefusalStrategiesunderSpeechActTheoryandPolitenessPrinciplesinEnglishBusinessLetters

1.Introduction3

1.1Background3

1.2Purposeofstudy4

1.3Organizationofthepaper5

2.Literaturereview5

2.1Refusalstrategy5

2.2PreviousstudiesofrefusalstrategiesinEnglishbusinessletters7

3.Theoreticalframework8

3.1Speechacttheory9

3.1.1Importantclaimsofspeechacttheory9

3.1.2Speechactofrefusal10

3.2Politenessprinciples11

3.2.1FaceTheory12

3.2.2Leech’spolitenessprinciples13

4.Casestudy14

4.1Typesofbusinessletters14

4.2Caseanalysis16

4.2.1Refusalreplytocustomerrequest16

4.2.2Refusalreplytoorderletters17

4.2.3Refusalreplytocounteroffers20

4.2.4Refusalreplytoaclaim21

5.Suggestionandconclusion25

Reference28

1.Introduction

1.1Background

Forcharacteristicsofformality,clarity,consciousnessandpoliteness,Englishbusinesslettersplayanimportantroleinbusinesscommunicationintodaybusinessworld.Everyaspectofbusinessactivities,likeestablishingbusinessrelationships,orderinggoods,confirminginformation,cannotgowithoutbusinessletterswhichareappliedtoasthesignificanttoolofcommunicationbetweenbusinessorganizations.Composingagoodbusinesslettercontributestoagoodimageofabusinessbody,whileabadoneispossibletodestroyacontractofthousandsofdollars,evenmakealossofanimportantcustomer.

Thereasonwhylossesanderrorsweremadeisthatcomposersofbusinesslettersattachimportancetothecontentwithoutnoticingpolitenessstrategiesandexpressingformulas.Therefore,alotoflinguistsandbusinesspersonspaymoreandmoreattentiononstrategiesofbusinessletterswriting.Inthesenseofpragmatics,somelinguistshaveappliedPolitenessPrinciplesandmaximstoanalyzepolitenessstrategiesofbusinessletters.Somehaveconcludedwritingskillsofbusinessletterfromlexicon,syntaxanddiscourseaspects.Itdemonstratesthatscholarsalwaysstudypolitenessstrategieswhichcanbeemployedtoreachdifferentfunctions,likerefusalfunction,requestfunctionandinvitationfunction,butseldomconcentrateonacertainfunctionalstrategyandanalyzebusinesslettersofacertainfunction.

1.2Purposeofstudy

Thispaperhasthefollowingvalueofthreeaspects.First,notallbusinessletterscansimplyexpressitsmeaningperfectly,especiallywhenrefusalinformationisneededtobeshown.ThestudyofthepaperaimstolistsomepracticalstrategiesofrefusalandprovidecomposersofEnglishbusinesslettersareferencematerial.Second,differentnationshavedifferentwaystorefuse.Thus,refusalstrategiesarealwaysstudiedintermsofcross-culture,whilethestudyofrefusalstrategiesinEnglishbusinesslettersisnotinalargequantity.Thepaperhelpstofilltheempty.Third,guidedbytheSpeechActTheory（SAT）andPolitenessPrinciples,thestudyanalyzescasesofEnglishbusinessletters,f