四级阅读理解及答案教学提纲Word文档格式.docx

四级阅读理解及答案教学提纲Word文档格式.docx

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scouringpadandtimepiece,twoofficialgameshows,andthreeofficialvehicles:

afamilycar,animportminivanandaluxurysedan.

　　Butwhatexactlydothesecompaniesreapfortheirhugeinvestment?

Attheveryleast,theycommandticketstothemostpopularevents,invitationstothebestpartiesandprimehotelrooms.Butmostofall,accordingtoUSPostalService,itispurchasingtherighttospendmoney.

　　Andtherighttospendmoneyisexpensive.Thebiggestbackers,OlympicsponsorslikeAnheuser-Busch,Coca-Cola,Mcdonald'

sandXerox,commitupto$40million.But,gettingtherightstotheOlympicringsisonlyhalfthebattle.Theotherhalfisthechallengetosortofwraptheirproductbrandsaroundthatimage.OftenthatmeansTVtime.Andatroughly$400000per30-secondspot,someofthebiggestsponsorshavealreadylockedupeverycommercialslotintheirproductcategoriesthatNBChastosell.　　NoteveryoneisconvincedthattheGamesareworththepriceofbusinessadmission.ThebiggestandmostconspicuousnaysayerisNike.Itsspokesmansays:

“IfIseeaReebokofficialwhomaynotbeinthebestshapefiringthestartingpistolandCarlLewiswearingNikeshoes,I'

mgoingtogowithCarlbecausethat'

stheauthenticlink."

Nike'

sstrategyishardtoarguewith-insteadofsponsoringtheOlympics,itsponsorsOlympians.

　　YetevenNikewantsapieceoftheAtlanticaction.Alongwithsomeothernonsponsors,NikeistryingtodotdowntownAtlantawithbillboards.Advertisement,it'

sanotherOlympicevent.

1.By“officialvehicles"

theauthormeans.

A.automobilesforOlympicofficialsB.automobilesusedinofficialoccasion

C.automobilesthattheOlympicparticipantsmustdriveD.automobilesthatallowedtobeartheOlympicsymbol

2.WhichofthefollowingisnotanOlympicsponsor?

A.USPostalService.B.Nike.C.Coca-Cola.D.Mcdonald'

s

3.Thelastsentenceofthispassageindicates.

A.businessestryingtogetpublicityisapartoftheOlympicGames

B.whattheOlympicnon-sponsorsdoisofnointeresttotheOlympicorganizers

C.thatbusinessesmusttryveryhardtoearnmoneyfromtheOlympicGamesasiftheywerethemselvescompetingintheGames

D.thatthosewhofailtosponsortheOlympicsthistimewilltryveryhardthenexttime

4.WhichofthefollowingisNOTimpliedinthepassage?

A.CompaniesusetheirOlympicsponsorshiptopromotesalesoftheirproducts.

B.ToprovidesportswearforCarlLewisisamoreeffectiveadvertisementthantoprovidesuitsforOlympicofficials.

C.NBCmakesgreatprofitsfromsellingadvertisingtimetocompanieseagertoimpresspotentialcustomersduringtheOlympicGames.

D.NikelooksdownupontheOlympicGames.

5.Whichofthefollowingcanbestsumupthepassage?

A.BusinesseswanttoprofitfromtheOlympics.B.The1996AtlantaOlympicGames.

C.TheOlympicsponsorship.D.ImportanceoftheOlympicGames.

Passage2

Halloween（October31）

　　Thisisaholidaywidelycelebratedwithdifferentnamesinmanycountries.Althoughitoriginatedasareligiousholiday,ithaslostitsreligiousconnectionsintheUnitedStates.Itisnowcelebratedlargelyasachildren'

sday,andmanyAmericanchildrenlookforwardtoitfordaysandweeksbeforehand.

　　Theorangepumpkinisharvestedatthistimeofyearandishollowedout,afunnyfacecutintoit,andacandleplacedinsideasadecorationinthewindow.Cityfolks,nowadays,sometimesusepaperpumpkinsfordecorations.

　　Someyearsago,theholidaywascelebratedbydressingupinstrangeandfrighteningcostumesandplayingtricksonone'

sneighborsandfriends,suchasringingdoorbells,throwingbitsofcornonthewindowpanes,andinotherwaysmakingminordisturbances.

　　Morerecently,childrencometothedoortohavefriendsandneighborsadmiretheircostumesandguesswhotheyarebehindthefalsefacesandreceivetreatsofcandy,fruitorcookies.Theysay,“TrickorTreat"

meaning,“Iwillplayatrickonyouwillnotgivemeatreat."

Thispracticehasevenmorerecentlydevelopedintoasignificantinternationalactivity.Insteadoforalongwithcandy,thechildrencollectmoneyforUNICEF（UnitedNationsInternationalChildren'

sEmergencyFund）.Thisspecialcollectionofmoneybychildrenforneedychildrenthroughouttheworldisknownas“UNICEFTrickofTreat"

.Begunonlyrecently,itresultsinseveralmilliondollarseachyearcontributedtoUNICEF.Thecollectionboxisorange,reminiscentofthepumpkin.

6.