汽车展会英语 用语.docx

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汽车展会英语 用语.docx

汽车展会英语用语

国际展会常见英文专业术语

•Affixedmerchandise——Exhibitor’sproductsfastenedtodisplay——参展商携带的,与参展有关的辅助用品

•AT-site——MorecommonlycalledOn-site,Locationofeventorexhibit——展会现场

•Attendance——Numberofpeopleatshoworexhibit——参展人数

•Attendee——Onewhoattendsanexposition.Mayalsobereferredtoasdelegateorvisitor,butshouldnotbeusedfor“exhibitor”——参观展会的人(不包括参展商)

•Attendeebrochure——Directmailpiecesenttocurrentandprospectiveattendeesthatpromotesthebenefitsofattendingaspecificshow——分发给展会观众的宣传资料

•Booking——Anarrangementwithacompanyforuseoffacilities,goodsorservices——预订

•Booth——Oneormorestandardunitsofexhibitspace.InU.S.Aastandardunitisgenerallyknowntobea10’x10’space——展位(在美国一个标准展位是10x10平方英尺)

•Bootharea——Theamountoffloorspaceoccupiedbyanexhibitor——展位面积

•Boothnumber——Numberdesignatedbyshowmanagementforeachexhibitor’sspace——展位号

•Boothpersonnel——Staffassignedtorepresentexhibitorinassignedspace——展台工作人员

•Co-Locate——Toholdtworelatedshowsatthesametimeandinthesameplace——在同一地点同时举办两个相关的展会,即“套展”

•Consumershow——Anexpositionthatisopentothepublic.Typically,anadmissionfeeischarged.Alsoknowsasa“public”show——面向公众开放的展会,一般需要买票进入,即“公共展会”

•Contractor——Anindividualororganizationprovidingservicestoanexpositionand/oritsexhibitors.Typicallyreferstoeitherageneralservicecontractororspecialtycontractor——为展览会组织者、参展商提供服务的服务供应商

•Convention——Abroadtermthatcanrefertoalargemeeting,anexhibition,oracombinationofthetwo——泛指大型会议、展览

•Conventioncenter——Afacilitywhereexpositionarehold.CommonlyreferredtoasFACILITYorHALL.Maybepurpose-builtorconverted;municipallyorprivatelyowned——会展中心

•Carrier——Transportationlinemovingfreight(vanline,commoncarrier,railcar,airplane)——指飞机、车、船等运输工具

•Declaredvalue——Shipper’sstatedvalueofentireshipmentintermsofdollars——申报价格

•Demographics——Characteristicsthathelpcreateaprofileofexhibitorsandattendees.Mayincludecompanylocation,jobfunction,purchaseintentions——参展商和观众的统计数据

•Demonstrators——Personshiredtoworkinaboothdemonstrationorexplainingproducts——(展位上雇用的)演示和讲解员

•Displayrules®ulations——Asetofspecificationsforexhibitconstructionendorsedbyallmayorexhibitindustryassociations.Alsoreferstotheindividualadditionalruleswhichmaybeadoptedbyshowmanagement——展会规则

•Distributorshow——Ashowproducedbyadistributoratwhichexhibitorsarethemanufacturesofproductssoldbythedistributorandattendeesarethedistributor’scustomers——分销展,它由某一个批发商举办,参展商都为该批发商的供应商,而参观展会的人一般为批发商的客户。

•Double-decker——Two-storiedexhibit.Alsocalledmultiplestoryexhibit——双展位

•Exhibitor-appointedcontractor——Anycompanyotherthanthedesignated“official”contractorprovidingaservicetoanexhibitor——展览服务独家经营商

•Exhibit——Althoughtheterms“exhibit”and“booth”areoftenusedinterchangeably,an“exhibit”isactuallyallofthedisplaymaterialsandproducthouseinbooth——展位或展品。

很多场合下,“exhibit”和“booth”可互换,意为“展位”,但“exhibit”主要是指展出的物品

•Exhibitdirectory——Programbookforattendeeslistingexhibitorsandboothlocations——观众指南(主要包括参展商名录及其展位信息)

•Exhibitmanager——Personinchargeofanindividualexhibit(asopposedtotheshowmanager,whoischargeoftheentireexposition)——展品经理,主要负责展品(区别于负责展会全部事物的展览经理)

•Exhibition——Aneventinwhichproductsorservicesareexhibited——展览会

•Exhibitor——Personorfirmwhodisplaysinexposition——参展商

•Exhibitorlounge——Anareaeitheronoradjacenttotheexhibitfloorwhereexhibitorsmayrelaxormeetwithcustomers.Showmanagementsometimesprovidesspecialservicesinthisarea,suchastranslatorsforashowthathasinternationalattendees——参展商活动室

•Exhibitormanual——Manualcontaininggeneralshowinformation,labor/serviceorderforms,rulesandregulationsandotherinformationpertinenttoanexhibitor’sparticipationinanexposition——参展商手册

•Exhibitornewsletter——Anewslettersentbyshowmanagementtoexhibitorspriortoashow.Itincludesupdatesondeadlines,showrulesandregulations,events,andmarketingopportunitiesofferedbyshowmanagement,pluseducationalarticlestoimproveexhibitors’effectiveness——参展商通讯录

•Exhibitorprospectus——Directmailpiecesenttocurrentandprospectiveexhibitorsthatpromotesbenefitsofexhibitingofexhibitorsthatrenew.——展览会组织者发送给现有参展商及潜在参展商的展览会介绍材料

•EST.WT——EstimatedWeight——估计重量

•Easel——Astandorframefordisplayingobjects.——展示架

•Expeditedservice——Serviceofferedbytransportationcompanytoassurepromptdelivery.——速递服务

•Exhibitorretention——Persuadingcurrentexhibitorstoparticipateinsubsequentevents.Exhibitorretentionrateisthepercentageofexhibitorsthatrenew——挽留参展商继续再参加下一届展览会

•Exposition——Adisplayofproductsand/orservices——博览会

•Expositionmanager——Personresponsibleforallaspectsofplanning,promotingandpro

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