AdvertisingServicesAgreement广告服务条约docWord文件下载.docx
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1.1Definitions.AsusedinthisAgreement,thefollowingtermsshallhavethemeaningsspecifiedbelow:
(a)AdSalesServiceshallmeantheservicesprovidedbyAAAonbehalfofBBBinrelationtotheWebSitepursuanttoArticleIII.
(b)AdvertisershallmeanaPersonwhoprovidesAdvertising,whetherdirectlyorthroughitsadvertisingagency,topromoteitself,itsbrandsortheproductsorservicesthatitoffers.
(c)AdvertiserContractshallmeananycontractwithanAdvertiser.
(d)AdvertisingorAdvertisementshallmeanmaterialthat(i)promotesabrandorproductsorservicesand(ii)isprovidedtoBBB(whetherdirectlyorthroughAAA)fordeliverytoUsers.AdvertisingorAdvertisementshallbeclassifiedeitherasaStandardAdUnitoraBeyond-the-BannerArrangement.
(e)Affiliateshallmean,withrespecttoanyPerson,anyotherPersonthat,directlyorindirectly,controls,iscontrolledby,orisundercommoncontrolwith,suchPerson.
(f)AgreementshallmeanthisAgreementandtheschedules,exhibitsandaddendaattachedheretoasthesamemaybeamended,supplementedormodifiedinaccordancewiththetermshereof.
(g)AverageCombinedPricingshallhavethemeaningsetforthinSection4.4ofthisAgreement.
(h)AverageDARTOnlyFeeshallhavethemeaningsetforthinSection4.4ofthisAgreement.
(i)BadgeshallmeanagraphicalelementinafixedlocationonaPagedesignedforthedeliveryofAdvertisingthatis,asoftheEffectiveDate,125x125pixels(filesizeupto5Kbytes),120x60pixels(filesizeupto2Kor3Kbytes),100x40pixels(filesizeupto2Kbytes),234x60pixels(filesizeupto6Kbytes),oranyothersizeinusepriortotheEffectiveDateonanyPagethatisaAAARepresentedPageunderthisAgreement,andshall,inallcases,includeallnaturalevolutionsthereof.AcurrentsampleofaBadgeisattachedheretoasExhibitA.
(j)BadDebtshallmeanreceivablesforbilledNetRevenuesinwhichcollectionhasnotbeenmadeand,inaccordancewithcriteriasetbyBBB,isdeemeduncollectable.InnoeventshallareceivablethatislessthanOneHundredandTwenty(120)dayspastduebedeemeduncollectable.
(k)BannershallmeanagraphicalelementinafixedlocationonaPagedesignedforthedeliveryofAdvertisingthatis,asoftheEffectiveDate,468x60pixels(filesizeupto12Kbytes),andshallincludeallnaturalevolutionsthereof.AcurrentsampleofaBannerisattachedheretoasExhibitA.
(l)BartershallmeantheexchangeortradeofanyunsoldinventoryontheWebSitefornon-monetaryconsideration.
(m)Beyond-the-BannerArrangementsshallmeananyarrangement,asnowexistingorhereafterdeveloped,forAdvertisingonaPageorPagesotherthanaStandardAdUnit.Beyond-the-BannerArrangementsinclude,butarenotlimitedto,thefollowing:
(i)adunitshereafterdevelopedotherthantheStandardAdUnits(whetherornotsuchnewly-developedadunitrequiresintegrationwiththecontentontheWebSite);
(ii)PagesontheWebSitethatarecustomizedsothattheyincludeco-brandingwith,orsponsorshipby,theAdvertiserduringthecourseofthearrangements;
and(iii)PagesontheWebSitethatfeaturecontentcreatedorlicensedfromtheAdvertiseroranotherthirdpartyspecificallyfortheadvertisingcampaigninquestion.AdvertisingcampaignsmayincludebothBeyond-the-BannerArrangementsandStandardAdUnits.
(n)ButtonshallmeanagraphicalelementinafixedlocationonaPagedesignedforthedeliveryofAdvertisingthatis,asoftheEffectiveDate,88x33pixels(filessizeupto2Kbytes),andshallincludeallnaturalevolutionsthereof.AcurrentsampleofaButtonisattachedheretoasExhibitA.
(o)CentralizedInternetAdCompanyshallmeananycompanythatisprimarilyengagedinthebusinessoftargeting,measuringanddeliveringAdvertisingontheInternetviaanetworkofwebsitesalllinkedtothecompany’scomputers.
(p)ComparableCustomershallhavethemeaningsetforthinSection4.4tothisAgreement.
(q)BBBshallhavethemeaningsetforthinthepreambletothisAgreement.
(r)BBBIndemniteeshallhavethemeaningsetforthinSection7.2tothisAgreement.
(s)ConfidentialInformationshallhavethemeaningsetforthinSection10.1tothisAgreement.
(t)ContentZoneshallmeaneither(i)anysectionoftheWebSiteexistingasofthedateofthisAgreementthatcontainseditorialcontent,whethersuchcontentisdevelopedbyBBBorlicensedfromathirdparty,providedthattheStandardAdUnitsinsuchsectionhadbeensoldbyAAApriortotheEffectiveDateofthisAgreement,or(ii)anycurrentlyexistingsectionoftheWebSitethatoffersservicestoUsers(e.g.,translationande-mailservices)otherthanservicesthatwouldbeofferedo