人力资源outcome1作业Word格式文档下载.docx

人力资源outcome1作业Word格式文档下载.docx

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FS1

CandidateID

GJ110112243

Assessor’sname

ZHAOHui

Date

21thOctober,2013

1stRecordofPerformance

2ndRecordofPerformance

Declaration

Iherebydeclarethatthissubmissionismyownworkandthat,tothebestofmyknowledgeandbelief,itcontainsnomaterialpreviouslypublishedorwrittenbyanotherpersonormaterialwhichhastoasubstantialextentbeenacceptedfortheawardofanyotherdegreeordiplomaatanyuniversityorotherinstituteofhigherlearning,exceptwheredueacknowledgmenthasbeenmadeinthetext.

原创性声明

兹呈交的论文，是本人在导师指导下独立完成的研究成果，在论文写作过程中参考的其他个人或集体的研究成果均在文中以明确方式标明，本人依法享有和承担由此论文而产生的权利和责任。

Signature（签名）:

ZHOURonghan

Date（时间）:

21thOctober,2013

1.With 

reference 

to 

the 

case 

study, 

summaries 

relationship 

between 

goals, 

objectives 

policyand 

advise 

management 

of 

Scotia 

Airways 

contribution 

each 

willmake 

effective 

managerial 

performance.

Answer:

Goals：

Organizationsareusuallymatchestothepurposeofachievingthespecificgoals.Thegoalalsodeterminesthedirectionthattheorganizationwilltakeoverthelongterm.Theyareextremeimportantforanorganization.Thetypicalgoalscontainsoftheoperationalgoals,consumergoals,productgoalsandprimarygoals.

Operationalgoals

Theoperationalgoalsarethelargestgoalofacompany.Theywillinfluenceonthewaysinwhichweastheorganizationwilloperate.Suchustheenvironmentallyormanagingethically.Theoperationalgoalsnotonlyincludetheproductdevelopmentgoals,Marketcompetitiongoals,butalsothesocietygoals.Fromthiscase,thelargegoaloftheScotiaAirwaysScotiaAirwaysisthatnotonlyestablishtheairlineinMajorEuropeantouristdestinations,butalsodeveloptheflightstomajorbusinesscentersinEasternEuropeanandtheMiddleandtheFarEast.

Consumergoals

Differentfromoftheoperationalgoals,theconsumergoalsincludetheprices,quality,andservicesavailabilityorproduct.Thesegoalscouldhelptheorganizationstoofferproductsandservices,whichareconsumerneedsandwants.Inthiscase,valetstoassistthepassengersinboardingtheplane,gourmetmealsandarangeofin-flightservicesandentertainment.Thisistheconsumergoals.

Productgoals

Theproductgoalsrelatetosuchthingsastherangeofproductsandserviceonoffer.Thesegoalsaffecttheproductsthatweproduceorsell,includingqualityofproduct,technology,staffskill.Inthiscase,theScotiaAirwaysofferseveralvalueaddedservicesandcoverseightdestinationsacrossEurope,includingBrussels,Paris,Frankfurt,Madrid,Rome,Lisbon,AmsterdamandCopenhagenaswellasdomesticflightstoManchester,Birmingham,BristolandfourLondonairports.

Secondarygoals

ComparedwiththeProductgoals,theSecondarygoalsthathavebeensetbyorganizations,whicharenotseenasthemostimportantthings.Generally,secondarygoalsareincludedsocialresponsibilityandinwardinvestment.Inthiscase,FutureopportunitiesseemlikelyastheEUandUKgovernmentrelaxtheircontroloverthelicensingofairlineprovision.Theycanoffermoredestinations.

Objectives

Objectivesaremorespecificanddefinethanthegoals.Therearefiveconditionsofobjectives.Theyarespecific,Measurable,Attainable,RealisticandTime.

OrganizationobjectivesshouldbeattainableandrealisticinthelightoftheMarketResearch.Theobjectivesarealsoachievable,particularlyinrelationtotheproduction;

theobjectivesmusthavethetimerestrictions.Thetypicalobjectivesincludegrowthmaximization,salespolicy,socialobligation,andinwardinvestment.

Growthmaximization

TheOrganizationneedtosettheobjectiveofgrowthmaximization.Inthiscase,theScotiaAirwaysoffers 

long 

haul 

destinationsinthenext5years.Theseniormanagementteamhavealreadystarteddrawinguppreliminaryplansfortheexpansion.

Salespolicy

Salespolicyisdifferentfromthegrowthmaximization,whichisaleadingandencouragingsalesmeasure.Itpurposesistopromotesales,tothesalesbringsecurityandrelaxed.Theorganizationobjectivesandstrategyarethedirectionofthesalespolicy.Inthiscase,atheScotiaAirwaysoffertheservicestheoutstandingqualityintheluxurybusinessclass.

Socialobligation

Thesocialobligationalsoisrequiredbytheorganization.Socialobligationoftheorganizationnotonlyassumelegalresponsibilityfromthecreationprofitandstakeholdersbutalsoneedtobearobligationfromemployees,thecustomers,thecommunity,andtheenvironment.Inthiscase,Thecompanyisverymuchregardedasafamily-stylebusinessandhasestablishedarangeofsuppliersandclientsthatareseenastheextendedfamily.

Relationship

Objectivesisasmalltarget,whichpavesthewayfor