问卷调查设计 (英文版)PPT课件下载推荐.ppt

问卷调查设计 (英文版)PPT课件下载推荐.ppt

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DesigningandUsingQuestionnaires,commonwaystogetinformation,literaturesearchestalkingwithpeoplefocusgroupspersonalinterviewstelephonesurveysandmailsurveys.,AdvantagesofWrittenQuestionnaires,QuestionnairesareverycosteffectiveQuestionnairesareeasytoanalyzeQuestionnairesarefamiliartomostpeopleQuestionnairesreducebiasQuestionnairesarelessintrusivethantelephoneorface-to-facesurveys,DisadvantagesOfWrittenQuestionnaires,thepossibilityoflowresponseratestheinabilitytoproberesponsesByallowingfrequentspaceforcomments,theresearchercanpartiallyovercomethisdisadvantageGesturesandothervisualcuesarenotavailablewithwrittenquestionnairestherespondentmaynotbewhoyouthinkitisquestionnairesaresimplynotsuitedforsomepeople,SelectingYourSample,decidewhatkindofpeopletointerview.AvoidaBiasedSample（English&@#@non-Englishmajors）decidehowmanypeopleyouneedtointerviewQuotasAQuotaisasamplesizeforasub-group.Forexample,menandwomenhavesomewhatdifferentopinionsinmanyareas.,QuestionnaireDesign-GeneralConsiderations,Well-definedgoalsarethebestwaytoassureagoodquestionnairedesignFormulateaplanfordoingthestatisticalanalysisduringthedesignstageoftheprojectIncludeotherexpertsandrelevantdecision-makersinthequestionnairedesignprocessUseprofessionalproductionmethodsforthequestionnaire-eitherdesktoppublishingortypesettingandkeylining,QuestionnaireDesign-GeneralConsiderations,MaketheenvelopeuniqueProvideawell-writtencoverletterProvideincentivesasamotivationforaproperlycompletedquestionnaire.GiveyourquestionnaireatitlethatisshortandmeaningfultotherespondentKeepyourquestionnaireshortIncludeclearandconciseinstructionsonhowtocompletethequestionnaireIfaquestionnaireismorethanafewpagesandisheldtogetherbyastaple,includesomeidentifyingdataoneachpage,QuestionnaireDesign-GeneralConsiderations,UsesimpleanddirectlanguageMakeitconvenient.Alwaysconsiderthelayoutofyourquestionnaire.Leaveadequatespaceforrespondentstomakecomments.LeaveaspaceattheendofaquestionnaireentitledOtherComments.Trytokeepyouranswerspacesinastraightline,eitherhorizontallyorvertically.,QuestionnaireDesign-GeneralConsiderations,Beginwithafewnon-threateningandinterestingitemsPlacethemostimportantitemsinthefirsthalfofthequestionnaireIfyouhaveusedaparticularscalebeforeandneedtocompareresults,usethesamescale.Alwayspresentagree-disagreechoicesinthatorder.Positivetonegativeandexcellenttopoorscalesshouldbepresentedinthoseorders.Whenusingnumericratingscaleshighernumbersshouldmeanamorepositiveormoreagreeinganswer.Thefinaltestofaquestionnaireistotryitonrepresentativesofthetargetaudience.,QuestionTypes,QualitiesofaGoodQuestion,1.Evokesthetruth.Questionsmustbenon-threatening.2.Asksforananswerononlyonedimension.Wereyousatisfiedwiththequalityofourfoodandservice?

@#@3.Canaccommodateallpossibleanswers.Whatbrandofcomputerdoyouown?

@#@_A.IBMPCB.Apple,3.Therearetwowaystocorrectthiskindofproblem.Thefirstwayistomakeeachresponseaseparatedichotomousitemonthequestionnaire.Forexample:

@#@DoyouownanIBMPC?

@#@（circle:

@#@YesorNo）DoyouownanApplecomputer?

@#@（circle:

@#@YesorNo）Anotherwaytocorrecttheproblemistoaddthenecessaryresponsecategoriesandallowmultipleresponses.Thisisthepreferablemethodbecauseitprovidesmoreinformationthanthepreviousmethod.Whatbrandofcomputerdoyouown?

@#@（Checkallthatapply）_Donotownacomputer_IBMPC_Apple_Other,QualitiesofaGoodQuestion,4.Hasmutuallyexclusiveoptions.Wheredidyougrowup?

@#@_A.countryB.farmC.city5.Producesvariabilityofresponses.Whatdoyouthinkaboutthisreport?

@#@A.ItstheworstreportIvereadB.ItssomewherebetweentheworstandbestC.ItsthebestreportIvereadAreyouagainstcampuslove?

@#@（circle:

@#@YesorNo）,QualitiesofaGoodQuestion,6.Followscomfortablyfromthepreviousquestion.Groupingquestionsthataresimilarwillmakethequestionnaireeasiertocomplete,andtherespondentwillfeelmorecomfortable.7.Doesnotpresupposeacertainstateofaffairs.Areyousatisfiedwithyourcurrentautoinsurance?

@#@（YesorNo）Oneofthemostcommonmistakenassumptionsisthattherespondentknowsthecorrectanswertothequestion.Whatpercentofyourbudgetdoyouspendondirectmailadvertising?

@#@_,QualitiesofaGoodQuestion,8.Doesnotimplyadesiredanswer.Wouldntyouliketoreceiveourfreebrochure?

@#@DontyouthinktheCongressisspendingtoomuchmoney?

@#@9.Doesnotuseemotionallyloadedorvaguelydefinedwords.Quantifyingadjectives（e.g.,many）10.Doesnotuseunfamiliarwordsorabbreviations.WhatwasyourAGIlastyear?

@#@_,QualitiesofaGoodQuestion,11.Isnotdependentonresponsestopreviousquestions.Ane