HP电信行业解决方案.ppt

HP电信行业解决方案.ppt

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2002Hewlett-PackardCompany.,1,HPNSPBISolution,28March,2003HPSCI,1,2,Topics,DataWarehouse&HPsDWSolutionOneViewCompetitorsAnalysis,2,DataWarehouse&HPsSolution,3,4,DWArchitecture,CRMWarehouse,Extract&Transform,CampaignManagement,MetadataModeller,SalesManagement,OrganizationalLearning&Change,CallCenter,MailBureau,Internet,ServiceCounters,DataMapping,Aggregate&Load,CustomerProfiling,UsageAnalysis,ChurnManagement,Modelling&Forecasting,WAP,4,5,HPSolutionLayers,5,6,Initialization,HPOpenWarehouseHPFocusPM,OpenWarehouse&FocusPM,SASelection,SOW&GapAnalysis,ArchitectPlaning,DWDesign,ETLDesign,ApplicationDesign,Implement,KMTransfer&Warranty,6,7,OneViewisapre-integratedBI&analyticalCRMsolutioninvolvingmajorcomponentsfromHP,Informatica,andleadingindustryvendors.Itskeyfeaturesinclude:

ScalabilityModularityAdherencetoindustrystandardsItsmajorbenefitsinclude:

FastimplementationFlexibilitytoaddressbusinessdemandsquicklyMinimizedrisk,HPOneview,7,8,AdvantagesofHP,PartnershipforCustomerSuccess,FinancialStrength,Dedicatedlocaltelcoconsultants60yearsofProvenTelcoSIexperience,HPexperiencesandbestpractices,LocalPresence,ProvenTime-to-Mkt,IntegratedTelcoCRMSolution,FutureGrowthNewTechnologies,US$1bnspendinginTelcosolutionsOfferflexiblefinancingoptions,Industryallianceseg.CISCOSupportforwirelinedata/ATM,IP/ISP,GPRS,MMS,Best-in-classpartnersolutionsOpen,Flexible,Scalable,ProvenMorethan200Successfuldataminingsites,8,9,HPBISuccesses,Morethan200BIProjectsWorldWide,CanadianImperialBankofCommerce,9,10,HighPerformanceSystemsDivisionHPProprietaryandConfidential,HPistheDominantProviderofUNIX-BasedTelcoBusinessIntelligence,AtLeastOneReferenceableOpenWarehouseattheseTelecommunicationsCompaniesAroundtheWorld:

10,HPOneView3.0,11,12,HPOneviewArchtiecture,12,13,WhatOneviewProvides,“SliceandDice”Analysis,over500separatereportparameters,Comprehensive,ConsistentBusinessMeasures,Flexible,ScalableReportingEnvironment,SecureandHighlyAvailableDataEnvironment,ReportedbyBusinessOrganization,Geography,Product,Time,andotherfactors.,MarketingCampaignEffectiveness,CustomerSegmentation,RevenueAnalysis,DetailedandSummarizedReporting,DataAvailableWorldwide,UpSell/Cross-SellIdentification,CustomerContactReporting,CallUsageReporting,ChurnAnalysis,SalesAnalysis,13,14,OneviewBusinessAreas,ContractAnalysisCostAnalysisCustomerBillingAnalysisCustomerRetentionCustomerContactHistoryCustomerOrderHistoryCustomerOrderLifeCycleCustomerPaymentCustomerProfiling/SegmentationInterconnectUsageAnalysis,IPUsageAnalysisUp/CrossSellPrepaidRevenueAnalysisRevenueAnalysisCampaignAnalysisSalesPerformanceAnalysisSMSUsageAnalysis3GUsageAnalysisUsageAnalysisWebAnalysis（Clickstream,Page,Session）,14,15,OneviewSubjectArea:

CustomerProfile,Thiscanbeusedtostudythedetailsofthecustomerlikecustomerlifetimevalue,customerrevenue.Churnprobabilityandcostinvolvedinacquisition,disconnectionetc.Thefacttableofthisareamaintainsdataoncustomerrevenue,LTV,Acquisitioncost,Disconnectioncostetcforthegivenservice,subscription,product,customerandgeographydataataspecificdateandtime.,CustomerMeasuree.g.no.open/closedsubscriptions,revenue,churnprobability,acquisitioncost,lifetimerevenue,etc,SalesChannele.g.ID,name,channel,etc,CustomerContracte.g.contractcode,custID,etc,Timee.g.year,quarter,month,week,day,weekno.,monthno.,etc,Geographye.g.countrycode,regioncode,name,province,areacodeetc.,BilltoAddresse.g.streetno.,name,postalcodeetc,Producte.g.ID,name,productline,intl/domcode,switchtypeetc.,Servicee.g.code,name,group,manuf.cost,start/enddateetc,15,16,PrepaidRevenueMeasurement,16,ForCRM-OneviewSolutionsAvailable,OneviewCustomerAnalytics,OneviewBalancedScorecard,OneviewChurnManagement,OneviewCampaignManagement,Customizedpersonalization,OneviewTrafficAnalysis,Oneview*RevenueAssurance,*AlsorequiresHPFMSproduct,AnalyticalCRM,OperationalCRM,CollaborativeCRM,17,18,e.g.OneViewsClosedLoopApplication,OneView,Hotlinks,Hotlinks,Step5,Step1,Step2,Step3,OneView,OneView,Step4,CampaignMgmt.software,SMSC,Step6,Cygron,OneView,OneView,18,19,KPI13.Timetocampaign（Days）,KPI14.Contactrate（%）,KPI16.Leadtimetofulfilloffers（Days）,KPI15.Offeracceptancerate（%）,KPI3.Non-Missingvalues（%）,KPI5.Expected%ofdetectedchurners（%）,KPI18.%rateofretentionwithindetectedchurners,Modelanddetectchurners,Preparedata,Designandoptimisecampaigns,Trackcampaignresults,Reportretentionrevenues,Continuousimprovementloop,Executecampaigns,KPI2.Businessrulematches（%）,KPI1.Availab-ilityofcriticaldatatype（%）,KPI6.Actual%ofdetectedchurners（%）,KPI7.ExpectedDensityofchurnersincampaign（%）,Gatherdata,Model&detectchurners,KPI19.Churnreduction（%）,KPI4.Dataavailability（Days）,KPI9.Expected%ofdetectedacceptors（%）,KPI10.Act