英文版的年终总结Word文档下载推荐.doc
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Year-endisagoodtimetoreviewyourprogramstogetthemreadyforthenextyear.Typically,thistimeofyearthingsslowdownduetotheholidaysyoumighthavesometimetofocusontherecommendationsbelow.
Year-endRecap
Itiscriticalthatyoudevelopayear-endrecapandsenditouttoasmanypeopleaspossible.
Thiswillletthenknowyoursuccessesaswellaschallengesinthepastyear.Youcanusethistobragaboutthesuccesses,whichcanleadtomoresupportaswellasbudget.
Inaddition,byoutliningthechallengesyoumaybeabletomotivateotherstohelpandormakeappropriatechangeswithintheirteamsthatwillhelpyoupreventtheseproblems.
AnnualTraffic&
SalesReview
Reviewingyourinboundtrafficandconversionsacrosstheyeartolookfortrendsornewphrasesisagreatopportunitytoidentifynewmarkets,keywordsorcountriesthatmayhavebeenoverlookedinthemonthlyreviews.
Whenyoulookatthetrendsoveranentireyearyoucanoftenfindmonthsthatarehigherorlowerthannormalandcanadjustyourannualorquarterlyplanstomaximizethesespikes.
KeywordGlossaries
Oftenoverlookedarecompany’slocalizationglossaries.Thesearemasterlistsofwordpairsthatareusedinmachinetranslationandtranslationmanagementtools.
Throughouttheyear,youmayhavedonealotofkeywordresearchandmodelingthatmayneedtobeaddedtotheglossaryaswellaswordsreplacedwiththosewhichhavemoredemandorbettermatchsearcher’sintent.
Ifanynewproductswereaddedthisyear,theyshouldbeaddedtotheglossaryaswelltomakesurethatthemostrelevantversionsareintegrated.
Site-WideDiagnostics
Duetheholidaysattheendoftheyear,yourworkloadmaydecreasegivingtimetoreviewandcleanupmanyofthecommonerrorsthataccumulateinGoogleandBingWebmastertools.
NewYear/NewTacticsLunch&
Learn
ScheduleavarietyoflunchandlearnswithyourvariousteamstoupdatethemonanynewtechniquesandupdateslikeavoidingPandapenalties.Itisoftengoodtoupdateanynewemployeesthatwereaddedinthepastfewmothsonthebestpracticestheymaynotbeawareof.
EndOfLifeProducts
Especiallyifyoumanagingsearchforalargecompanyyoushouldmeetwiththeproductteamstoidentifyproductsthatarenolongersold.Itiscommoninlargercompaniesandespeciallyinconsumerelectronicsthatasproductreachtheir“endoflife”formarketingtheyareremovedfromthesite.
Whiletheyarenolongersold,theyarestillbeingusedbyconsumersthatwillneedreplacementparts,servicesandhopefullyupgrades.Youcancreateahybridpagethatrepresentstheseoptionsforconsumersandreplacethepreviousproductpagetoallowyoutocontinuetocapturethosestillinterestedinyourproducts.
Anyofthesecanhelpfindnuggetsofopportunitiesthatwillhelpyoulookgoodinthefirstquarter.Itwillalsohelpyoutomakebudgetjustificationsandsupportadditionalheadcountoragencybudgetsforspecificroles.
Mostimportantly,youshouldhaveagoodideaoftheoverallprogressandwhatopportunitiesyouhaveforimprovementinthenewyear.