传媒网商业计划书Word文件下载.docx
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.............................................................................................................................4
第一部分,摘要...............................................................................................................5
第二部分,业务发展........................................................................................................71)
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8)XX传媒的基本情况.................................................................................................................................7XX传媒宗旨及目标.................................................................................................................................7发展及现状...............................................................................................................................................8企业展望...................................................................................................................................................8内部利益冲突...........................................................................................................................................8专利及商标...............................................................................................................................................8企业及公共关系.......................................................................................................................................9主要合作伙伴...........................................................................................................................................9
第三部分,管理团队及组织形式.....................................................................................10
一,总裁黄杰雷先生.............................................................................................10
二,高级副总裁胡祥奎先生....................................................................................11
三,外脑..................................................................................................................11
第四部分,产品/服务.....................................................................................................12
一,《XX》杂志......................................................................................................12
二,“思考者论坛”.................................................................................................13
三,“XXX产品”...................................................................................................14
第五部分,行业,市场竞争分析.....................................................................................15
行业概述.................................................................................................................15
受众定位及其特质分析............................................................................................21
目标受众的市场价值...............................................................................................22
对驱动因素的预测...................................................................................................23
市场定位.................................................................................................................23
竞争分析.................................................................................................................23
特点与差异化:
......................................................................................................24
第六部分,营销策略组合...............................................................................................25
《XX》品牌推广策略..............................................................................................25
《XX》品牌营销.....................................................................................................25
广告承揽策略`........................................................................................................25
发行经营策略..........................................................................................................26
第七部分,经营.............................................................................................................27
经营分为[人]和[事],分别是组织行为和业务系统。
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组织管理:
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《XX》经营中心设置方案.......................................................................................28
业务管理:
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第八部分,风险因素分析...............................................................................................30
政策风险与规避......................................................................................................30
市场风险与规避......................................................................................................30
第九部分,财务分析......................................................................................................32
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