中西方酒文化的差异(中英文兼有)(课堂PPT).pptx

中西方酒文化的差异(中英文兼有)(课堂PPT).pptx

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1,01,2,04,Outline,thedifferenceoforigi（n起源）,02thedifferenceofingredien（t原料）,thedifferenceofkind（s种类）,03,07,05thedifferenceofetiquette06thedifferenceofpurposes,theinfluencingfactors,thedifferenceofwinese酒t（具）,1.thedifferenceoforigi（n起源）,3,OriginofChinesewine:

OneoftheoriginisaboutYi,Di（仪狄）.According,toancientannals,YiDiwas,orderdebyYutheGreattoproducemellowwinefromfermentedglutinousrice.TheconcoctiontastedgoodandYiDiwasconfidenthewouldreceiveareward.,Besides,therearemanydifferentlegendsabouttheoriginofthewineinChina.Forexample,DuKangmakeswine.SomeonethinkthatDuKang（杜康）madegreatcontributionstothegaoliangwinebrewingmethodsandhewashonoredasthewineoriginatorandJiuShengbyChinese.,4,5,Dionysus（狄俄尼索斯）,Greekgodofwineandfertility,identifiedwiththeRomangodBacchus.,ThesonofZeusandSemele,Dionysuswas,rearedbynymphsandtaughtmenthesecretsofcultivatinggrapesandmakingwine.,2.thedifferenceofingredien（t原料）,6,Chinaisoneofthethreeancientcountriesintheworldandhasthousandsofyearsofhistorytobrewwine.Chinesewinesaretraditionallymadefromgrains,water,liquorstarter（酒曲）.,Westernwinecanbemadefromgrapes,fruits,berriesetc.,7,3.thedifferenceofkind（s种类）,8,Chinesewinecanbedevidedintothreebasiccategoriesaccoringtothetechniqueinvovledinbrewingprocess.Thethreetypesaredistilledspirits,fermentedwine,andliqueur.Besides,onthebasisofcommercialpractices,theChinesewinecanbeclassifedintowhitewine,yellowricewine,fruit,grapewineandbeer.,Chinesewineculturehasalonghistory.Undoubtedlythericewine（黄酒）istheoldest.ButthemostrepresentativeofChinesewineisthewhite,9,wine（白酒）.Becausethewhitewineisthehighestproduceddistilledwine（蒸馏酒）.,白酒,黄酒,severalfamousbrandsofChinesewine,10,MaotaiFive-GrainliquorLuzhouLiquorGujingTributeWine,WesternWine:

TheGreek,cradleofWesterncivilization,whichsoilisrelativelypoor,andisnotsuitableforcereals（谷物）tobegrown.Butthegrapecanbegrowngood,sotheyusegrapetomakewine.Wecanseetheyusewinetocallgrapewine.,11,severalfamousbrandsofWesternwine,12,Brandy（白兰地）Usquebaugh（威士忌）Champagne（香槟）,4.thedifferenceofwinese酒t（具）,13,AncientChinesewinesetknownforitsbronze,lacquerandporcelain.Alsotherearemanykindoffancywinesetsuchas:

夜光杯、倒流壶、鸳鸯转香壶、九龙公道壶、.ButnowmostfamiliesuseWesternwineset.,Westernwinesetaremostlymadeofglasssoitiseasyforpeopletodistinguishthegradelevelofwine.Westernersfocusonusingdifferentwinesettodrinkdifferentwine.,14,5.thedifferenceof,15,etiquette,ChineseDrinkingEtiquette:

TheChinesepeoplecaremoreaboutthepeoplewedrinkwith.ThatisChinesedrinkingetiquettereflectstherespectofthedrinkers.Forexample:

Thehostandguestshavetheirownseatandorderoftoast（敬酒顺序）.Whentoast,thehostcomefirst,andfirstly,theyshouldtoastthemosthonoredguest.Ofcoursethewinesetmustbefull.Theyoungershouldtoasttheelderanddrinkallofthewinewecallit.先干为敬,WesternDrinkingEtiquette:

Thedrinkingetiquetteofwestshowtherespectofwine.Todistinguishwineweneedtowatchitscolor,smellitsfragrance,tasteitstaste.（观其色、闻其香、品其味）Theydrinkforenjoying,sosometimestheydrinkthemselves.,16,6.thedifferenceofPurposes,17,ChineseDrinkingPurposes:

Sincewechinesehavealonghistoryofdrinking,wehavemanypurposesfordrinking.WeddingWorship（祭祀）CeremonyBusinessIntheeyesoftheChinesepeo，plewineisatoolforcommunication,WesternDrinkingPurposes:

Drinkinginordertoappreciatewine.,18,Theinfluencingfactors:

19,theinfluenceofreligiousbelieftheinfluenceofvalue,佛教（Buddhism）在中国的影响较为广泛,佛教的五条戒律中就有不饮酒这一条,很多中国人信奉佛教的教戒，尽可地不饮酒或控制饮酒；再加上中国的酒大多是用粮食酿造的,所以人们对于饮酒持的是一种比较谨慎的态度：

认为喝酒只要达到一种微醺之境即可。

20,1.theinfluenceofreligiousbelief,21,西方人的主流宗教是基督教（Christianism），葡萄酒在（圣经）里多次被提到。

耶稣在知道了自己的命运后在最后的晚餐上说：

“面包是我的肉，葡萄酒是我的血”。

其目的在于要人们记住他是为人类罪而死的。

因此，基督教徒视葡萄酒为圣血-耶稣的血液，他们在做弥撒的时侯喝圣血“吃圣体”，视酒为耶稣救世精神的化身，认,为人喝了酒就能与上帝的心灵相通，从而得到仁慈上帝的佑护。

中国的酒文化典型地体现了集体主义（collectivisim）的价值观念。

中国人之间的关系倾向于依靠合作，也就是一种集体主义的紧密社会结构。

中国人喝酒讲究气氛，三五成群，呼朋引伴。

在喝酒时，中国人常常敬酒、劝酒，遇上喜庆节日的时侯还会有一些活动，比如划拳“行酒令”做游戏等来活跃饮酒气氛。

劝酒不仅表现了中国人的热情好客，更与他们的集体主义思维有很大的关系。

22,2.theinfluenceofvalue,西方的酒文化则是个人主义（individualism）的体现，一切都以自己为出发点。

尽管他们也会有群聚而饮，但他们更注重的是个人对酒的浅尝独酌。

西方人强调个人民主自由，从不干涉强迫别人，所以他们在喝酒的时候全凭个人自由自主，不想喝就不喝，想喝多少就喝多少，无需客套。

23,Conclusion,24,ChineseandWesternwineculturehaverespectivecharacteristics.OnlybyfollowingthedifferencesofChineseandWesternwineculture,wecanfurtherundstandthedifferencesbetweenChineseandWesternvalue.Inthecommunicationwiththewesternpeople,wineisusedtoitsfullestpotentialtogetthedesiredresults.,ThankYou,25,