最新中外文化差异对商务礼仪的影响Word文档下载推荐.docx

最新中外文化差异对商务礼仪的影响Word文档下载推荐.docx

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来自不同文化背景的商务人员有着不同的价值观和思维方式，从而有着不同的交流方式以及不同的行为。

这就意味着如果你想要在国际商务中获得成功，就必须了解各国的文化并识别出国际商务活动中的文化差异。

本文主要介绍了中英文化差异，以及此差异在国际商务礼仪中的影响，以及今后如何对待这种差异。

在国际商务礼仪中主要介绍了交换名片的差异，赠送礼物的差异，思维习惯差异。

此差异主要对商务谈判有重要的影响，可能引起谈判中的误解，以致谈判破裂。

最后以商务谈判为例，在认识和接受文化差异的同时，要尽量淡化文化差异，这对跨文化国际商务合作的成功是非常重要的。

比如，在跨文化商务谈判中，谈判者应该接纳对方的文化，并努力使自己被接受；

需要借助有效的沟通，在不损害双方利益的前提下做出正确的评价。

在认识和接受文化差异的同时，要尽量淡化文化差异，这对于跨文化国际商务的成功是非常重要的。

关键词：

文化差异，国际商务礼仪，影响，跨文化策略

TheInfluencesofChinese-BritishCulturalDifferencesonInternationalBusinessProtocol

Abstract

Withtherapiddevelopmentoftheeconomicintegrationallovertheworld,internationalbusinesscooperationbecomemuchmorethanbefore.Ofcourse,theinternationalbusinessprotocolwhichisoneoftheessentialpartsoftheinternationaltradeoccurseverymoment,everywhere.However,differentculturalbackgroundsinfluencetheprogressofthenegotiation.Negotiatorsfromdifferentculturalbackgroundshavedifferentvaluesandthinkingmodes,sothattheyhavedifferentcommunicationstyles.Itmeansthatifyouwanttosucceedininternationalbusinesscontracts,youmustknowthecultureofallthecountriesandrecognizetheculturaldifferencesintheinternationalbusinessactivities.

Tosomeextent,culturedecidestheresultofbusinessetiquette.AndthispapermainlyanalyzesculturaldifferencesbetweenChinaandEnglish,introducestheimpactsinbusinessetiquette,andprovidessomerecommendationswhichcanhelpthemovercomeculturalobstaclesandachievemoresuccessinthebusinessnegotiation.Forexample,inthecross-culturalbusinessnegotiation,negotiatorsshouldaccepttheotherparties’culture,andtryhardtomakeothersacceptthemselves.Itneedsthehelpofeffectivecommunication,withoutprejudicetotheinterestsofbothsidestomakeacorrectevaluationofthepremise.Itisveryimportantforthesuccessofcross-culturenegotiationthatintheunderstandingandacceptanceofculturaldifferences,weshouldtrytoplaydowntheculturaldifferences.

Keywords:

Culturaldifference;

internationalbusinessprotocol;

strategy

Contents

AbstractI

ContentsII

Chapter1Introduction1

Chapter2LiteratureReview2

2.1Abriefintroductiontoculture2

2.2Abriefintroductiontointernationalbusinessprotocol3

Chapter3CulturalDifferences4

3.1Theculturaldifferencesinexchangingbusinesscards4

3.2Theculturaldifferencesinmakingappointmentsandgreeting5

3.2.1Initialcontactsandappointments5

3.2.2Greetingcustoms6

3.3.Theculturaldifferencesingivinggifts7

3.4Differencesinhabitsandthinkingmodes9

Chapter4InfluenceofCulturalDifferences11

4.1Theculturedifferencesmaycausebusinessnegotiationcracked11

4.2Theculturedifferencecancausemisunderstanding12

4.3Theculturedifferencecancausecultureshock14

Chapter5HowtoTreattheCulturalDifferences15

Chapter6Conclusion19

Bibliography20

Acknowledgements21

Chapter1Introduction

WiththedevelopmentofglobalizationandChina’sWTOentry,Chineseenterpriseshavemorechancestoattendinternationaleconomicactivities.Inrecentyears,thetradecooperationbetweenChinaandBritainhasviewedaneverfasterdevelopment,andsince2006,ChinaandBritainhasbecomethesecondlargesttradepartnereachside.

However,theculturaldifferencesbetweenthetwosideshavemadeafurtherimpactonthedevelopmentofbilateraltradecooperation.Chinesenegotiatorssometimesfeelveryuncomfortableandpuzzledbecauseofdifferentcustoms,valuesandbehaviorsperformedbytheBritishnegotiators;

meanwhile,theBritishnegotiatorsalsoconfrontthesameproblem.Therefore,understandingtheculturaldifferencesbecomesthemainpointinbusinessnegotiationsbetweenChinaandBritain.

WiththehopeofprovidingsuggestionsforChineseenterprisestocarryonbusinessnegotiation,thisessayanalysestheculturaldifferencesbetweenChinaandBritainaccordingtoEdwardT.Hall’sCulturalDimensionsandHofstede’sValuesDimensionsuchashighcontextandlowcontext,collectivismandindividualismandsoon.

Chapter2LiteratureReview

InordertobetterunderstandtheinfluencesofChinese-Britishculturaldifferencesoninternationalbusinessprotocol,itisnecessarytolearnaboutthedefinitionofcultureandinternationalbusinessprotocol.

2.1Abriefintroductiontoculture

What’sculture?

Cultureinvolveslearnedandsharedbehaviors,norms,values,andmaterialobjects,anditalsoencompasseswhathumanscreatetoexpressvalues,attitudes,andnorms.Obviouslyit’sveryhardtogiveculturearightfulandcomprehensivedefinition.EdwardHall（1966）,akeyresearcherintoculture,oncedefinedcultureasthosedeep,common,unstatedexperienceswhichmembersofagivencultureshare,whichtheycommunicatewithoutknowing,andwhichformthebac