概念书店创业计划书Word格式文档下载.docx

概念书店创业计划书Word格式文档下载.docx

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杨杨黄嘉丽

王亚敏何文琪

张恩搏王露雨

1.执行摘要.......................................................................................................................................3

2.公司介绍.......................................................................................................................................3

2.1企业简介...........................................................................................................................3

2.2公司经营宗旨和目标........................................................................................................3

2.3公司经营策略...................................................................................................................4

2.4店铺的面积及选址...........................................................................................................5

2.5店铺的主要设施...............................................................................................................5

2.6店面运作...........................................................................................................................6

2.7创业团队介绍....................................................................................................................6

3.商品介绍.......................................................................................................................................8

3.1商品简介............................................................................................................................8

3.2服务策略............................................................................................................................9

3.3商品图片介绍....................................................................................................................9

3.4特别活动：

......................................................................................................................15

4．营销策略...................................................................................................................................16

4.1产品策略..........................................................................................................................16

4.2价格策略..........................................................................................................................16

4.3推广策略..........................................................................................................................17

4.5公关策略..........................................................................................................................18

5.风险预测和防范.........................................................................................................................18

5.1.1运营风险......................................................................................................................18

5.1.2市场风险......................................................................................................................19

5.1.3财务风险......................................................................................................................20

5.1.4人事风险......................................................................................................................20

6.市场分析.....................................................................................................................................20

6.1宏观环境..........................................................................................................................20

6.2微观环境..........................................................................................................................21

6.3SwoT竞争分析................................................................................................................21

Strength——竞争优势.................................................................................................21

weakness——竞争劣势.................................................................................................22

opportunity——机遇...................................................................................................22

Threat——威胁.............................................................................................................22

6.4综合分析.........................................................................................................................23

6.5目标市场设定.................................................................................................................23

6.6可行性分析.....................................................................................................................23

7.投资分析......................................................................................................................................23

7.1资金来源...........................................................................................................................23

7.2前期投资分析...........................................................................