商务英语入门第四章-外教社修订版PPT课件下载推荐.pptx

商务英语入门第四章-外教社修订版PPT课件下载推荐.pptx

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,OrganizationalStructure组织结构,ManagementLevels管理层次,ManagerialRoles经理人角色,ManagementSkills管理技能,Lead-inactivities导入活动,Lead-inactivities,Aneffectiveexecutiveisindispensabletothegrowthofcorporation.Canyounamesomefamousentrepreneurs?

Identifyeffectivemanagerialqualities.,Lead-inactivities,Doyouhavewhatittakestobeagoodentrepreneur?

Isitsomethingthatyoucouldlearnorrathersomethingthatisinnate（天生的）?

Lead-inactivities,QualitiesofaGoodEntrepreneurs,AdditionalInfo,Whatismanagement?

Managementcanbedefinedastheapplicationofplanning,organizing,directing,andcontrollingfunctionsinthemostefficientmannerpossibletoaccomplishmeaningfulorganizationalobjectives.Thethememanagementisthatacentralpersonmustbyusingsuchskillsasdecisionmaking,communicationandobjectivesettingcoordinatetheworkactivitiesofotherstoachieveorganizationalobjectives.,Whatismanagement?

Planning,Planningmeansdefininggoalsforfutureorganizationalperformanceanddecidingonthetasksanduseofresourcesneededtoattainthem.Planningisataskthateachmanagermustdoeveryday.Itisacontinuousprocess.Planningisbasicallymental.Itrequiresthinkingthingsthroughlogically.,Whatismanagement?

Planning,Planningdecideswhatneedstohappeninthefuture（today,nextweek,nextmonth,nextyear,overthenext5years,etc.）andgeneratingplansforaction（Whattodo?

）,Whatismanagement?

Planning,Planninganswersseveralfundamentalquestionsformanagers:

Whatisthesituationnow?

Whatisthestateoftheeconomyandotherenvironments?

Whatopportunitiesexistformeetingpeoplesneeds?

Whatproductsandcustomersaremostprofitable?

Whydopeoplebuy（ornotbuy）ourproducts?

Whoareourmajorcompetitors?

Whatthreatsaretheytoourbusiness?

Whatismanagement?

Planning,TheSWOTanalysisisanextremelyusefultoolforunderstandinganddecision-makingforallsortsofsituationsinbusinessandorganizations.SWOTstandsforstrengths,weaknesses,opportunities,andthreats.,Whatismanagement?

Wheredowewanttogo?

Howmuchgrowthdowewant?

Whatisourprofitgoal?

Whatareoursocialobjectives?

Whatareourpersonaldevelopmentobjectives?

Howcanwegettherefromhere?

Thisisthemostimportantpartofplanning.Ittakesfourforms:

Planning,Strategic（long-range）planning（战略规划/长期规划）Itdeterminesthemajorgoalsoftheorganizationaswellasthepolicies,procedures,andstrategiesforobtainingandusingresourcestoachievethosegoals.Tactical（short-range）planning（战术规划/短期规划）Itistheprocessofdevelopingdetailed,short-termstrategiesaboutwhatistobedone,whoistodoit,andhowitistobedone.,Whatismanagement?

Planning,Operationalplanning（运营规划）Itistheprocessofsettingworkstandardsandschedulesnecessarytoimplementthetacticalobjectives.Contingencyplanning（应急计划）Itistheprocessofpreparingalternativecoursesofactionthatmaybeusediftheprimaryplansdontachievetheorganizationsobjectives.,Whatismanagement?

Organizing,Organizinginvolvestheassignmentoftasks,thegroupingoftasksintodepartments,andtheallocationofresourcestodepartments.Organizing（Implementation）makesoptimumuseoftheresourcesrequiredtoenablethesuccessfulcarryingoutofplans.Thinking:

Howtoorganizeyourhome?

Directing,Directingistheuseofinfluencetomotivateemployeestoachieveorganizationalgoals.Directinginvolvesmotivatingentiredepartmentsanddivisionsaswellasthoseindividualsworkingimmediatelywiththemanager.,Whatismanagement?

Directing,Twodirectingstyles:

Autocraticleadership（专制型领导）Itmeansprovidingsubordinateswithdetailedjobinstructions.Democraticleadership（民主型领导）Themanagerconsultswithsubordinatesaboutjobactivities,problems,andcorrectiveactions.,Whatismanagement?

Directing,Whatismanagement?

Differencesbetweenthetwodirectingstyles:

Autocraticleadership（专制型领导）QuickDecisionsItworksbestinsituationswhererapiddecisionsareoftenessential,suchasinthemilitaryorlawenforcement.PoorDecisionsSalientpointsorevendifferentapproachestoaproblemwillbeoverlooked.,AdditionalInfo,Directing,Whatismanagement?

Democraticleadership（民主型领导）ComfortableWorkEnvironmentAworkerwhoisconsultedabouthisorheropinionsbytheemployersbeforedecisionsaremadewillfeelmoreapartofthecompany.DependencyEmployeeshavelittleopportunitytodevelopleadershipabilitiesthemselves.,AdditionalInfo,Questionsfordiscussion,Whatkindofleaderdoyouprefer?

Controlling,Controlli