房地产论文外文原文及译文Word文档格式.docx
《房地产论文外文原文及译文Word文档格式.docx》由会员分享,可在线阅读,更多相关《房地产论文外文原文及译文Word文档格式.docx(20页珍藏版)》请在冰豆网上搜索。
![房地产论文外文原文及译文Word文档格式.docx](https://file1.bdocx.com/fileroot1/2022-10/4/2a2e70a9-2332-4d5f-b5f0-5d66bb5a0965/2a2e70a9-2332-4d5f-b5f0-5d66bb5a09651.gif)
链家房地产经纪的营销策略研究
一、外文原文
SurveyontheApplicationsofBigDatainChineseRealEstateEnterprise
Abstract:
ThispaperfocusesonthepresentapplicationsofbigdatainChineserealestatedevelopmentandmarketingfromtheperspectiveofrealestateenterprises.Theproblemsinthispracticeforbigdata’sapplicationareanalyzedbynow.What’smore,thepossiblesolutionstosolvetheaboveproblemsareproposedinthispaper.Itbenefitstherealestateenterprisestostrengththeircompetitionwithbigdatatechnology.
Keywords:
Bigdata,Chineserealestateenterprises,applicationstatus
1Introduction
Theexplosionofdatavolumefueledby stunningandexcitingadvancesinthecomputertechnologyandInternettechniquesmadethebigdatathefocusofwidespreadattention.Asearlyas2000,inthefirstfewweeksofSloanDigitalSkySurveythedatasizeobservedbytelescopeinNewMexicoisbiggerthanthathasbeencollectedintheentirehistoryofastronomy.Bigdataalmostderivesitsoriginfromastronomy.Inadditiontonaturalsciencesuchasastronomy,biomedicine,geoinformaticsandotherfieldseasilyaccompaniedbyenormousdatavolume,bigdataiswidelyknowninsociallife.Especiallyinrecentyears,theappearanceofcloudcomputingandtheIOTspeedupthearrivalof “theeraofbigdata”. ItsaysthatGoogleandBaiduhavetodealwithdozensofpetabyteseveryday;
thereisavideolengthofoveronehourreleasedontheYouTubepersecond;
therearemorethanonebillionFacebookaccountsuploadingalmosttenmillionphotoseverydaywith“like”andcommentuptobillions;
Taobaogeneratesabout20TBdataeverydaywithover35billiontransactionsonNovember11th.Thissizeofdataisfarawayfromtheperceptionwehadinpre-information-erasociety.Inaddition,therearemoreandmorepersonalinformationcontrolledbybankingand financialindustryorsometelecommunicationsindustry;
industrialdatacollectedbypervasivesensorsalsorisessharply.AstheCBCCapitalchairmanTianSuningputsit,“Now,anageofmassproduction,sharingandapplicationinbigdataisapproaching.”
Thereisnodoubtthatdataresourcesarecrucialintheageofbigdata.Anumberofenterpriseshavegainedexcellentdecisionmakingcapabilitiesandimmeasurableeconomic
benefitsthroughvaluableinformationproducedbydatamining.InordertokeepChineseeconomicdevelopmentinasustainable,soundandrapidmanner,itis veryimportantforrealestateenterprisestotakefulladvantageofbigdatabecauseofthestatusofrealestateindustryasapillarindustryofthenationaleconomy.Especiallywhenpropertypricescontinueupwardorpropertybubbleinflationinvolvesthenationaleconomyandpeople’slivelihood,thoserealestateenterprisesshouldmakeeffectiveuseofbigdatatotapthepotentials.SolvingtheproblemsinapplicationsonBigdata,improvingtheabilitiesofinvestmentandmarketing,theestatewillbeabletokeepplayingafundamentalguidingroleinnationaleconomy.
2Literature
Tounderstandthoroughlythebigdataphenomenonislateinlastseveralyearsrelativetotherecognitionofusualdata.Soistherelatedacademicresearch.Actually,itreceivedhighattentionfromacademicandindustrialsectoratoncepresented,followedbythebigdataboombothintheoryresearchandpracticalapplication.Chinesepropertyenterprisesseizeopportunitiesintimemakingsuccessfulpractices,thoughthesystematicresearchabouttheapplicationsinbigdatainacademiaisnotsufficientsofar.
ItisMcKinseythatfirstputsforwardtheconceptofbigdata.Bigdatahasbecomeanimportantfactorofproductionpermeatingintodifferentindustriesandfunctionalareasfornow.Theminingandapplicationsoflargedatameansanewwaveofproductivitygrowthandconsumersurplus.ViktorMayer-Schö
nbergerstaredtheresearchonbigdata.Heisalsoknownastheprophetoftheeraofbigdata.Hemadeapointthatpredictionisthecoreofbigdata.Thetransformationfromsamplestotheoveralldata,thechangefromthepursuitofexactnesstoacceptanceuncertaintyandthecorrelativityinsteadofcausalityareindispensabletopreparefortheageofbigdata.Healsostudiedhowtomakeachoicefromcomplicateddatavolumeandthenhowtobuildthepositivehealthyfuture.TheNaturemadebigdataspecialissueasearlyas2008,describingthepotentialvalueofbigdataandthechallengefromdatahandlingtechniquesinInternettechnologies,biomedicalandenvironmentalsciences,cloudtechnologiesandotherfields.Likewise,theScience,oneofthetopinternationalacademicjournals,publishedaspecialissuetoconveytheideasofthetimeofbigdata.In2012,theEuropeanacademyofinformaticsandmathematicsstudiedbigdatasystematicallyincludingthemanagementofbigdata,thedirectionandresu