剑桥BEC高级真题第三辑TEST3Word文档下载推荐.doc

剑桥BEC高级真题第三辑TEST3Word文档下载推荐.doc

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lWhichcompany（A,B,C,DorE）doeseachstatement（1-8）referto?

lForeachstatement（1-8）,markoneletter（A,B,C,DorE）onyourAnswerSheet.

lYouwillneedtousesomeoftheselettersmorethanonce.

lThereisanexampleatthebeginning,（0）.

Example:

0Thiscompanyhasnodirectcompetition.

A B C D E

1Thiscompanyisstillmakingafinancialloss.

2Thiscompanyishavingpartofitsbusinesshandledbyanoutsideagency.

3Thiscompanyhasgrownwithoutundueexpense.

4Thiscompanyistryingtofindoutwhatthemarketresponsewillbetoanewproduct.

5Thiscompanycontinuestolosecustomers.

6Thiscompanyaimstotargetaspecificgroupofconsumers.

7Thiscompanyisfindingitlessexpensivethanbeforetoattractnewcustomers.

8Thiscompanyhasrationaliseditsoutlets.

A

Ourmanagementteamisdedicatedtodeliveringoperationalexcellenceandimprovedprofitability.Inthecomingyear,wewillfocusourmarketingonprofessionalyoungadults,whorepresentthehighvaluesegmentofthemarketandwho—accordingtoindependentresearch

—aremostlikelytoadoptourmoreadvancedmobiledataproducts.Customerretentioniscentraltoourstrategy,andwehavebeensuccessfulinreversingthecustomerlossofrecentyearsbyloyaltyandupgradeschemes.Arestructuringprogramme,resultingfromchanging

marketingconditions,hasseenourworkforcescaleddownto6,100people.

B

Astheonlynetworkoperatorinthecountry,ourmarketingisaimedatexpandingthesizeofthemarket.Inthebusinesssector,wehavetargetedsmallandmedium-sizedbusinessesbyofferingstandardisedservices,andlargecustomersbyofferingtailoredtelecommunicationssolutions.Wehavebeenattheforefrontofintroducingnewtelecommunicationstechnologyandservicesandhaverecentlydistributed150ofourmostadvancedhandsetstocustomerstoassessthelikelydemandforadvanceddataservices.Lastyear,theindustryrecognisedourachievementwhenwewonanationalawardfortechnologicalprogress.

C

Anewmanagementteamhasdrivenourimprovedperformancehere.Itiscommittedtobringingthebusinessintoprofitabilitywithinthreeyearsafterreachingbreak-evenpointinthenextfinancialyear.Wearefocusedondeliveringrisinglevelsofcustomerserviceandanimprovementinthequalityandutilisationofournetwork.Goodprogresshasbeenmadeonallthesefronts.Thecostofacquiringnewsubscribershasbeenreducedandnewtariffshavebeenintroducedtoencouragegreateruseofthephoneinthelateevening.

D

Wehavecontinuedtoexpandournetworkinacost-efficientmannerandhaveconsolidatedourretailsectionbycombiningourfourwholly—ownedretailbusinessesintoasingleoperatingunit.Weexpectthistoenhanceouroperationaleffectivenessandtheconsistencyofourservice.Ourambitionistogivecustomersthebestretailexperiencepossible.Wewere,therefore,delightedearlierthisyearwhenwewonamajorEuropeanawardforcustomerservice.Thiswasparticularlypleasingtousaswehavealwaysgivenhighprioritytocustomersatisfactionandoperationalexcellence.

E

Here,wearefocusedoncontinuouslyrealisingcostefficienciesaswellasimprovingthelevelofcustomersatisfactionandretention.Wehavealreadytakeneffectivemeasurestoreducecustomerlossandtostrengthenourdeliveryofcustomerservice.Thequalityofournetworkhasimprovedsignificantlyoverthepastyearandanincreaseintheutilisationofournetworkisnowapriority.Theoperationofourcustomerservicecentrehasbeenoutsourcedtoacallcentrespecialistandthishasledtoasubstantialincreaseinthelevelof

service.

PARTTW0

Questions9-14

lReadthistexttakenfromanarticleabouttheimportancetocompaniesofnotlosingtheiremployees'

knowledge.

lChoosethebestsentencefromtheoppositepagetofilleachofthegaps.

lForeachgap（9-14）,markoneletter（A-H）onyourAnswerSheet.

lDonotuseanylettermorethanonce.

Protectrhgthecorporatememory

Manycompaniesrisklosingexpertisethroughjobcuts.Butbyanalysinghowstaffinteract,theymaybeabletominimisethedamage.

Manystaffhaveknowledgewhichisessentialtotheircompany.Sowhatcanbusinessesdotoavoidlosingthatexpertisewhenstaffleave,andtodis-suadeemployeesfromkeepingtheirknowledgetothemselvesinthefaceofpossiblejobcuts?

First,theyneedtorecognisetheproblem.Adownturnintheeconomyexposesmanycompanies’lackofcommitmenttounderstan