创业计划书范本.docx

创业计划书范本.docx

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创业计划书范本

注：

此为基本的计划书范本，可在此基础上根据项目情况调整

创业计划书范本

设计人：

_______________________

日期：

________________________

一、企业概况………………………………………………

二、商业构想和市场分析…………………………………

三、主营产品………………………………………………

四、定价计划………………………………………………

五、选址计划………………………………………………

六、促销计划………………………………………………

七、法律形式………………………………………………

八、启动资金………………………………………………

九、启动资金来源…………………………………………

十、组织结构与员工………………………………………

十一、企业运营与成本预测………………………………

十二、现金流计划…………………………………………

十三、盈利情况预测………………………………………

十四、资产负债表…………………………………………

一、企业概况

企业名称：

_____________________________________________________________________

______________________________________________________________________________

法律模式：

______________________________________________________________________

联系地址：

_____________________________________________________________________

____________________________________________________________________________________________________________________________________________________________

电话：

____________________________E_mail：

_________________________

经营范围：

［］制造业［］服务业［］批发商［］零售商

商业计划简述

产品或服务

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

顾客

___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

所有者

（姓名、地址、资质、企业中的作用、相关经历）

________________________________________________________________________________________________________________________________________________________

_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

吸收就业人数_________________________

启动资本

投资_________________________

运营资本_________________________

总计_________________________

资本来源

个人储蓄_________________________

合伙人出资_________________________

民间借贷_________________________

银行贷款_________________________

二、商业构想和市场分析

商业构想描述

（如确定的需求、谁是顾客、满足顾客需求的产品或服务的种类、如何接近顾客等。

）

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

市场分析

（如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等）

_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________

______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

三、主营产品

产品或服务的详细描述

产服

名

规（例如大小颜色质量等

包

售后服务

产品/服务（3）（4）

名

规（例如大小颜色质量等

包

售后服

四、定价计划

产服

顾客愿意出的价高中高中

竞争对手的价高中高中

我方价

我方价格制定的原

折扣空

有有

产品/服务

（1）

（2）

顾客愿意出的价格高；中；低高；中；低

竞争对手的价格高；中；低高；中；低

我方价

我方价格制定的原

折扣空

有有

五、选址计划

企业的位置

描述企业选址计划

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

选址原因

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

通过将货物或服务销售给以下渠道来接近顾客：

［］个人［］零售商［］批发商［］其他人

选择这种分销方式的原因

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

六、促销计划

启动促销

向顾客宣传新企业开张的行动计划（比如通过印刷品、小册子、海报、报纸、电台广告、开业庆典等，还要调查不同促销方式的费用。

）

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

________________________________________________________________________________________________________________________________________________________________________________________________________________________________

七、法律形式

企业的法律形式为：

___________________________________________________________

选择这种法律形式的原因

___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

八、启动资金

启动资金的估数数

投

土

厂

设

其

总投

运营资

______月的员工工

______月的经营支

总运营资总启动资

投资项目说明

投资项说价

土占地面

厂厂房面

设设备种类，技术

工

车

其他

总投资

九、启动资金来源

资金来源

类来状（持续时利息金

］个人储所有者权益］合作伙

］家

贷］家

］借款

］信用合作

贷］政府优惠贷

］银行贷

总资金

资金来源信息

贷款1

债权人或贷款机构的姓名及住址

_______________________________________________________________________________________________________________________________________________________________________________________________________________

贷款协议［］正在讨论［］已达成协议

［］获得资金日期_________________________

贷款2

债权人或贷款机构的姓名及住址

_______________________________________________________________________________________________________________________________________________________________________________________________________________

贷款协议［］正在讨论［］已达成协议

［］获得资金日期_________________________

信贷服务

12

还款期

345

678

金额金额贷款1

金额金额金额

金额金额金额

分期付款

利息

贷款2

分期付款

利息

信贷服务

分期付款总额