大学英语三综合教程第三单元.docx

大学英语三综合教程第三单元.docx

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大学英语三综合教程第三单元

大学体验英语三（综合教程）

Unit3FamousBrandNames

ListenandTalk　

Leadin

Letmenowsharemysixbusinesssuccess"secrets"withyou:

___Theremustbeawillingnesstotakerisks.Youshouldnotriskmorethanyoucanaffordtolose,butyoucanaffordnottotakecertainbusinessrisks.

___Keepingatightcontrolonexpenses-whileatthesametimeavoidingbeing"pennywiseandpoundfoolish"isawisebusinesspractice.

___Abusinesspersonshouldalwayslookforwaystoimprovetheirgoodsandservices,aswellaswaystoincreaseefficiencyandexpandtheirmarketingreach.

___Marketingiseverything.Marketingisthekeytolettingtheworldknowaboutyourproductsandservices.Therehavebeenmanyproductsthathadgreatsalespotential,buthavefailed,owingtopoormarketing.

___Providemoreandbetterproductsandservices,forlargernumbersofpeople,atlesscost.

___Anentrepreneurmustdelivergoodqualityproductsandservicesandsupportthemwitharesponsibleattitudetowardsshortcomingsandfaultyproducts.Relatedtothatisgoodcustomerservice.

I'vejustrevealedahandfulofuniversalprinciplesofbusinesssuccess.Ifyouapplythem,theycancontributetowards,yourownbusinesssuccess

Key:

4,3,6,2,1,5

PassageA:

BathtubBattleshipsfromIvorydale

2.Answerthefollowingquestionswiththeinformationfromthepassage.

1）Whydoestheauthorsaythat"withabarofIvorySoapinyourhand,youareholdingachunkofAmericanhistory"?

TheintroductionofIvorySoapdatesbacktotheyearof1879.ItmusthavewitnessedalotofgreateventsofAmericanhistory.

2）Whatdoesthetitle"BathtubBattleshipsfromIvorydale"imply?

LittleboysenjoyconvertingIvorySoapintobathtubbattleshipsbecauseofitsfloatingfeature,andIvorydaleisthebirthplaceofthefamousbrandofIvorySoap.

3）DoyoubelievethatIvorySoapisreally"aswidelyrecognizedastheWashingtonMonumentandfarmorewellrespectedthanCongress"?

Itmaynotbeactuallytrue.ItislikelythattheauthorjustwantstoshowtothereadershowpopularIvorySoapistoAmericans.

4）Howdoyouunderstandtheauthor'sdescriptionofIvorySoapasa"phenomenon"?

ThepopularityofIvorySoapwithgenerationsofAmericansisratherunusualandbeyondimagination,thusitiscalledaphenomenon.

5）Canyounamesomeoftheimportantfactorsnecessaryforasuccessfulbusiness?

Open

3.Choosethebestanswertoeachquestionwiththeinformationfromthepassage.

1.Wemayinferfromthepassagethat______.

A）Proctor&Gamblewasnotimpressivelysuccessfulinitsfirst20years.

B）thesalesofIvorySoapreachashighasmorethanthirtybilliondollarsperyear

C）thefactoryofProctor&GambleislocatedinIvorydale,hencethenameofthesoap

D）Proctor&GamblewasfoundedbytwoimmigrantsshortlybeforetheCivilWar

2.ThemostimportantreasonforthegreatsuccessofIvorySoapliesin______.

A）itsbrandnamewhichwasliftedfromtheBible

B）itssuccessfulnationwideadvertisingcampaign

C）itsfeatureofbeing99.44/100percentpure

D）itsmassproductionandlowcost

3.Bysayingthat"IvorySoapisanAmericanInstitution",theauthorindicatesthat______.

A）IvorySoapisabrandnameofProctor&Gamble'sproductsinAmerica

B）IvorySoapisanorganizationforprovidingwashingpowder

C）IvorySoapiswell-knowntoAmericans

D）IvorySoapisalandmarkbuildinginAmerica

4.Proctor&GambleintroducedIvorySoapinorderto______.

A）competewithhigh-qualitysoapscomingfromforeigncountries

B）arousechildren'sinterestsothattheywouldbecomeloyalconsumers

C）satisfyAmericanmothers'needofwashingoutthemouthsoftheirchildren

D）bringabigbreaktothecompanyandreachonemilliondollarsinsales

5.Accordingtothepassage,whichofthefollowingstatementsistrue?

A）IvorySoapisassolidandspotlessasthemarbleoftheLincolnMemorial.

B）SoapoperasbecameknownasaresultofaP&Gsponsoredradioserial.

C）IvorySoapiseatableanddoesn'teventasteallthatbad.

D）Proctor&GamblekeepsaprecisecountofthebarsofIvorySoaphavingbeensold.

Anwser:

1.A,2.B,3.C,4.A,5.B

4.Fillineachoftheblankswithanappropriateword.

TheexampleofProctorandGamble’sfamousIvorySoapshowsthepotentialthatliesinmassmarketingandplanneda___andtheimportanceofrecognizableb___names.IvorySoap,firstproducedin1879,waswellp___withcleverslogans.Theseslogans,particularlytheideathatthesoapissopurethatitfloats,p___sosuccessfulthattheyarestillp___today.Atthesametime,theuseoftheradioserialforIvorypromotiongaverisetothee___"soapopera",whichhasbecomeamoderng___phenomenon.ThedevelopmentofProctorandGambleitself,fromasmall-scaleoperationfoundedbytwoi___toamultinationalempireoftodayservesasagoodexampletobuildbrandnames.

Anwser:

1.advertising2.brand3.promoted4.proved

5.popular6.expression7.global8.immigrants

5.Underlinethewordsinthefollowingsentenceswhichcanbetranslatedinto“保证”,andthentranslatethesentencesintoChinese.

1.Francehasalreadypledgedbillionsofdollarsinaidnextyear.

Francehasalreadypledgedbillionsofdollarsinaidnextyear.

法国已经保证明年提供数十亿美元的援助。

2.Youshouldn’tpromisewhatisimpossible.

Youshouldn’tpromisewhatisimpossible.

你不应对不可能做到的事做出保证。

3.Thebossassuredhimthathehadnoplantolethimgo.

Thebossassuredhimthathehadnoplantolethimgo.

老板向他保证并没有解雇他的打算。

4.Itwouldbewisetogethiseyescheckedtoensurethereisnoproblem.

Itwouldbewisetogethiseyescheckedtoensurethereisnoproblem.

检查一下他的眼睛，以保证没有问题，是明智之举。

5.Measureshavebeentakentoguaranteethatnostudentwillhavetodropoutofcollegeforfinancialreasons.

Measureshavebeentakentoguaranteethatnostudentwillhavetodropoutofcollegeforfinancialreasons.

已经采取了措施来保证学生不会因经济原因而辍学。

6.Themanufacturermustwarrantthequalityofitsproductsaccordingtotheregulations.

Themanufacturermustwarrantthequalityofitsproductsaccordingtotheregulations.

生产商必须按规定保证其产品质量

6.Fillintheblankswiththewordsgivenbelow.Changetheformwherenecessary.

　attain　precise　manufacture　sponsor　attractive

　import　market（v.）　modest　brand　campaign

1.Idon'tthinkthattheamountofstudyingyoudidinhighschoolwouldbesufficientto___goodmarksinuniversity.

2.BecauseoftheimpactofpoorsalesinotherAsiancountries,therehasbeena__decreaseinhousesalesinChinathisyear.

3.Someyoungpeoplefindcomputergamesso___thattheycanhardlypullthemselvesawaytotendtoothermatters.

4.Thevictimwasabletogivea___descriptionofthedrunkendriver,whichwasratherhelpfultothepolice.

5.Somenon-governmentalorganizationsareplanningapublic___toawakenpeopletotheproblemofnoisepollution.

6.Thecostofproducingatubeoftoothpasteisabout3yuan,sowewill___itat5.50yuan.

7.Mikeisnowthedirectorofafactorywhich___cannedfood.

8.Plentyoffootballandbasketballclubsareeagerto___youngathletesiftheyshowgreatpromise.

9.Thesweatersaremadeofwool___fromAustralia.

10.Accordingtoarecentsurvey,youthsarebeginningtohavealotofinfluenceontheproductsand___theirparentschoose.

Anwser:

1.attain,2.modest,3.attractive,4.precise,5.campaign,

6.market,7.manufactures,8.sponsor,9.imported,10.brands

7.Completethefollowingsentenceswithphrasesorexpressionsfromthepassage.Makechangeswherenecessary.

1.Shewantstodropoutofcollegeandbecomeasinger,butherparents___verymuch___herintention.

2.Manygreatmenhaverisenfrompoverty;___,LincolnandEdison.

3.Thenumberoffamiliesofbothparentswithfull-timejobsisgrowing;___,childrenaredoingmoreofthehousework.

4.Icanuseacomputer;but___hardware,Iknownothingaboutit.

5.Itisexpectedthatallthecountries___theWTO___shouldtradeonequalterms.

Anwser:

1.frown（verymuch）…on,2.forinstance,3.asaresult,4.whenitcomesto,5.under...umbrella

8.TranslatethefollowingsentencesintoEnglish.

1.思想是通过语言来表达的。

（bymeansof）

2.我今年买的新书多得难以数清。

（keepcountof）

3.这位老太太确信今天她儿子会回家来为她庆祝生日的。

（feelassured）

4.他妈妈坚持说他每月的零用钱不能超过一百元。

（exceed）

5.上个月我们买了一辆车，是用我的名字登记的。

（register）

Thoughtsareexpressedbymeansoflanguage.

Ihaveboughtsomanynewbooksthisyearthatit'sreallydifficultformetokeepcountofthem.

Theoldladyfeelsassuredthathersonwillcomebackhometodaytocelebrateherbirthday.

Hismotherinsistedthathispocketmoneyshouldnotexceed100yuanpermonth.

Weboughtacarlastmonth,whichwasregisteredundermyname.

9.Firstnoticetheitalicizedstructuralsimilaritiesbetweenthechoicesentencesandtheirsimulatedreproductions,andthendothesimulatedtranslationoftheChinesesentences.

　1.Americanmothershavelongbelievedthatwhenitcomestowashingoutthemouthsofnaughtychildren,nothingbeatsIvorySoap.　

Weallknowwhenitcomestosendingamessagefastandatlowcost,nothingbeatse-mail.　　

对于大部分美国青少年来说，要说既舒服又时尚的衣着，没有什么能比得过T恤和牛仔裤。

　2.PeopleweretoldthatIvorywas“sopurethatitfloats,”andthenotiontookhold.　TheproductsmadeinChinausedtobecheaptoys,T-shirts,etc.,andtheimpressiontookholduntilHaierstartedtochangeit.　　

阿迪达斯从2004年开始广为宣传“一切皆有可能”，并且使这种观念深入人心。

　3.Somanyhands,faces,andbabybottomshavebeenwashedwithIvorythattheirnumbersbeattheimagination.　

Themusicbandstartedonlytwoyearsago,buttheirpopularityinEuropebeatstheimagination.　　

当这条消息在网上首次发布时，上网浏览的人不计其数。

　4.Thecompany’sbigbreakcamewiththeintroductionofitsfloatin