中美对外贸易中商务英语信函的作用研究.docx

中美对外贸易中商务英语信函的作用研究.docx

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中美对外贸易中商务英语信函的作用研究

中美对外贸易中商务英语信函的作用研究

Contents

摘要…………………………………………………………………………………ii

Abstract....................................................................................................................iii

Introduction1

II.TheReviewofEnglishBusinessCorrespondence2

2.1DefinitionofEnglishBusinessCorrespondence2

2.2CharacteristicsofEnglishBusinessCorrespondence3

III.TheRoleofEnglishBusinessCorrespondenceinSino-AmericanTrade4

3.1TransmissionofInformation5

3.2ProcessingofInformation7

3.3Acquisitionofinformation....................................................................................7

IV.TheInfluenceofEnglishBusinessCorrespondenceontheInternational

Trade...................................................................................................................6

4.1MaintainingProperRelationships10

4.2CreatingandMaintainingGoodwill11

4.3ExpandingBusiness12

V.Conclusion13

References14

Acknowledgements.……………………………………………………………….15

摘要

随着世界经济和信息技术的迅猛发展，英文商务信函信函在对外经济贸易中扮演着愈加重要的角色。

在多元文化的商务交流中，英文商务信函充当了信息传递的重要媒介。

在国际商务活动中，英文商务信函作为一种快捷、有效的沟通方式，被广泛应用到各类商务场景中。

无论是企业还是个人，一份得体的英文商务信函必将给商业伙伴、合作客户，留下深刻的印象。

本文首先介绍英文商务信函的相关定义及特点，由此引出其在中美贸易关系中扮演着传递信息，处理信息和获取信息的重要角色，最后延伸出英文商务信函对国际贸易的影响。

关键词：

英文商务信函，中美贸易，角色

Abstract

Astherapiddevelopmentofworldeconomyandinformationtechnology,Englishbusinesscorrespondencehasamoreandmoreimportantinfluenceoninternationalbusinessandtrade.Inthecontextofinternationalbusinesscommunication,Englishbusinesscorrespondenceisanimportantmediumofinformationtransmission.Intheinternationalbusinessactivities,Englishbusinesscorrespondence,asakindofquickandeffectivewayofcommunicatingiswidelyusedinthevarioustypesofbusinesssituations.AproperEnglishcorrespondencewillgiveadeepimpressionforbusinesspartnersandcooperationclient.ThispaperfirstintroducedthedefinitionandcharacteristicsofEnglishbusinesscorrespondence,andthentheimportantroleofEnglishbusinesscorrespondencewasanalyzedinthetransmissionofinformation,processingofinformationandacquisitionofinformationandfinallythispaperwilldiscusstheimpacttheEnglishbusinesscorrespondencemakeonthetradebetweendifferentcountries.

KeyWords:

Englishbusinesscorrespondence,Sino-Americantrade,role

TheRoleofEnglishBusinessCorrespondenceintheForeignTradebetweenChinaandtheUnitedStates

I.Introduction

Inrecentyears,astheeconomygrowsrapidly,Chinaisundergoingansignificantchangesinallregionsandindustries,inparticularisforeigntrade.Moreandmoremanufacturesandenterpriseswhoareequippedwithadvancedandlatestknowledgeandtechnology,areseekingtheirchancesandfortuneinforeignmarketsoverseas.ThispaperexplorestheroleofEnglishbusinesscorrespondenceinthetradebetweenChinaandtheUniteStates.ThepresentstudypaysmostattentiontoEnglishbusinesscorrespondence’sstructuresandlinguisticfeatures.ThiskindofstudyaimsathelpingusgetgoodperceivetheprocessofbusinessEnglishcorrespondencesoastobetterunderstandingandgetnewskillsofstudyingEnglishbusinesscorrespondenceinaccordwiththeconventionintheworld.Inthedevelopoftheworld,interactionintheworldisbecomingmuchmorecommonandmuchmorefrequent.AndEnglishbusinesscorrespondence,onerespectivelyeasyandpopularwaytocommunicate,isfrequentlyusedinourdailylifeandbusinesscommunicationwhenwehavecontactwithforeignpeople.Infact,Englishbusinesscorrespondenceisextremelyimportantindomainssuchaspublicrelationship,mediainthatyouhavetoexpressyourviewstoexchangethoughtsandtotacklewithproblems.Englishbusinesscorrespondenceisanimportantchannelofmodernbusinesscommunication.ThebusinesscontactisEnglishbusinesscorrespondenceoftenusedintheinternationaltrade.ThroughthestudyoftheeffectsofEnglishbusinesscorrespondenceinforeigntrade,wecanobtaineffectivecommunicationandexchangewithforeigners.

II.TheReviewofEnglishBusinessCorrespondence

Peopleexpresstheirstandpoints,viewsandinformationwiththeirleaders,businesspartnersandcolleaguesoftenindailylife.Toachievethat,theycanspeakdirectlyaswellaswriteletterstoexpressindirectly.Whentheywriteletters,peoplemayshowtheirfeelingsinafewword,ortheymayaskforinformationtheyneed,ortheymayalsojustwritetocomplainaboutthingsbothsideknow.Similarly,businesspeoplewillwritetoexchangeinformationandviewsasordinarypeopledo.Theyusebusinesscorrespondencetocommunicatewithcustomers,producersandotherrelatedunitsintheprocessoftheirdoingbusiness..

2.1DefinitionofEnglishBusinessCorrespondence

Englishbusinesscorrespondencecomesintheformofletters,emailsortextmessages.Themethodofcorrespondencedependsontheissuebeingaddressed,aswellasonthepartyreceivingthemessage.

Itiscalledpersonalcorrespondencewhichordinarypeoplewritetotheirfriendsandrelativestoexchangetheirmoods,thoughtsandviews.Inopposite,abusinesscorrespondenceisdefinedasletterswhichbusinesspeoplewriteandreceiveduringtheirdailybusinessprocessandtransactions.It’skindorwirttencommunicationbetweentwoormoreparties.Thosebusinesspeoplewillwriteletterstotheirsuppliersandalsoreceivelettersfromthosesuppliers.Consumerscancommunicatewithsellersthroughlettersandcorrespondencetoaskforinformationofproducts,suchasprice,quality,quantity,samples,delivery,paymentandsoon.Asaresult,businesslettersisdefinedtobeameansviawhichpeopleexchangeinformationandcommunicateideasduringtheprocessofdoingbusiness.

2.2CharacteristicsofEnglishBusinessCorrespondence

AnEnglishbusinesscorrespondencesetsthetoneforfutureinteractions.WhenaprospectiveclientreceivesaEnglishbusinesscorrespondence,heimmediatelyformsanimpressionofthewriterandhisorganization.IftheEnglishbusinesscorrespondenceistoocasual,thewritermayappearinsincereorunprofessional.Formalbusinesscorrespondencecanintimidateoralienatethereader.Awell-organizedandwell-writtenEnglishbusinesscorrespondencewillcreateapositivefirstimpression.

（1）Well-organized.EachEnglishbusinesscorrespondenceaddressesaspecificpurposeoraim,suchasainquiryforproduct’sinformationoraresponsetoasuggestionbusinessparticipantsdraw.Inbusinesscorrespondence,peopleoftenstatespurpose.Itanswersthejournalist'squestions:

who,what,when,whereandwhy.Besidesthepurposeinfirstparagraph,otherparagraphsleftwilluselogicandfactstosupportthepurposefromdifferentaspects.Intheend,peoplewillrestatethepurposeinthelastparagraph,inwhichtheywillclarifytheirexpectationsaswell.TomakesureallpartsoftheEnglishbusinesscorrespondenceflowsmoothlytogether,writerswillselectphrasesappropriatelyintransitionplace.

（2）ClearandConcise.Thestandardofagoodenglishbusinesscorrespondenceisthatitexpresspertinentinformationconciselyandclearly.Tomeetthatstandard,writerswillexpresswithlanguageinapolite,clearlyandconcisetone.Hewillselectwordsandphrasestheyuseinletterstomakesurereaderscanunderstandeasilyandcorrectly.Theywillescapefromabstractlanguage.Theywillvarythelengthofsentencestoadopttotheneedsandsituations,too.They,however,donotlimithimselftoshort,choppysentences.What’smore,theywilluseactivelanguageaspossibleastheycan,andtrytouselesspassivevoice.AgoodbusinessEnglishcorrespondenceprovidesallpertinentinformationinaconciseandclearmanner.Thewriteruseslanguageandanappropriatetone.Hesimplykeepsthevocabularyandavoidsusingtechnicalorabstractlanguagetoimpressthereader.Hevariessentences'length,steeringthatisawayfromlong,ramblingsentenceswithexcessivedetails.He,however,doesnotlimithimselftoshort,choppysentences.Wheneverpossible,heusestheactivevoiceinsteadofthepassivevoice.

（3）Formalandstructured.Mostcompanyrequirestheiremployeestofollowit’sformatandotherrequirementswhentheywriteEnglishbusinessletters.Exceptadoublespaceleftbetweendifferentparagraphs,allEnglishbusinesslettershasaformatofasinglespaceandbeingjustifiedintheleft.Asforthemodifiedblock,lettersarewrittenintheformatasacommonblock,butthepositions,dateandclosingareatthecenterthistimetoshowthedifference.Ingeneral,Englishbusinesscorrespondencecontainspratsasfollows:

Date,address,salutation,subjectline,complimentaryclosing,signatureandattachments.Inmostcase,Englishbusinesslettersareshorterorlongerthanaveragebecausewriterswillmakesomeadjustmentswhichisnecessary.

（4）Accuracy.TochecktheirfirstdraftofanyEnglishbusinesscorrespondence,writers,namelybusinesspeoplewillreaditoutloud,whichisaneffectiveandwonderfulmethodtofinddefaultswhichsoundsunnaturalinlanguage.Besidescheckingofsound,theywillalsocheckspellingandgrammarthroughadictionaryandwritingstylebook.Moreover,theymaytaketheusingoffeaturesofspellingandgrammartochecktheprocessoftheirwordswriting.Intheend,theywilldoublechecksthename,titleandaddressoftherecipient.

III.TheRoleofEnglishBusinessCorrespondenceintheSino-AmericanTrade

InSino-Americantrade,correspondencewritingisamajorthrustareaofcommunication.Themoderngoalnationsofafreeglobaltradeandtheneedtocutacrossnational,languageandculturalbarrierstopromotetradehavemadetheletteranimportantbusinesstool.Abusinesscorrespondenceisaformalmethodof