零售习题英文.docx

零售习题英文.docx

《零售习题英文.docx》由会员分享，可在线阅读，更多相关《零售习题英文.docx（44页珍藏版）》请在冰豆网上搜索。

零售习题英文

Chapter1

1.Whichofthefollowingactivitiesdoesnotfitwithinthescopeofretailing?

a.medicalservicestofamilies

b.direct-to-homesales

c.vendingpurchasesbyfactoryworkers

d.salestowholesalers

（d;Challenging;p.4）

2.Whichstatementconcerningretailingiscorrect?

a.Retailingactivitiesmustinvolveastore.

b.Retailingactivitiesdonothavetoincludearetailer.

c.Retailingactivitiescannotbeperformedbyawholesaler.

d.Retailingactivitiesinvolvegoods,notservices.

（b;Challenging;p.4）

3.Whichofthefollowingisgenerallynotconsideredapartyinatypicalchannelofdistribution?

a.retailer

b.finalconsumer

c.wholesaler

d.advertisingagency

（d;Moderate;p.8）

4.Aretailercollectsanassortmentofgoodsandservicesfromvarioussources,buysinlargequantities,andsellsinsmallamountstofinalconsumers.Thisisreferredtoas_____.

a.one-stopshopping

b.theretailconcept

c.retailtransactionalefficiency

d.thesortingprocess

（d;Moderate;p.8）

5.Thesortingprocesshelpsfinalconsumersby_____.

a.allowingstorecredit

b.providingone-stopshoppingconvenience

c.operatinglonghours

d.providingdeliveryservices

（b;Challenging;p.8）

6.Thesortingprocesshelpsmanufacturersby_____.

a.payingonthebasisofwhengoodsareshipped,notsold

b.offeringanassortmentofgoodsthatarecollectedfromalargenumberofsuppliers

c.enablingone-stopshopping

dbuyinglargeordersatonetime

（d;Challenging;p.7）

7.Aretailersellstocustomersthroughtraditionalretailstores,mail-ordercatalogs,andaWebsite.Thisillustrates_____.

a.single-channelretailing

b.thesortingprocess

c.multi-channelretailing

d.theimportanceofimpulseretailing

（c;Moderate;p.9）

8.Aretaileroftenmustlimititsselectionofbrandsin_____distribution.

a.wide

b.intensive

c.selective

d.exclusive

（d;Challenging;p.10）

9.Whichformofdistributionhastheeffectofmostseverelylimitingamanufacturer’slong-runsalespotential?

a.intensivedistribution

b.selectivedistribution

c.dualdistribution

d.exclusivedistribution

（d;Moderate;p.10）

10.Amanufacturerseekingtomaximizeitssalesshouldutilize_____distribution.

a.intensive

b.dual

c.exclusive

d.selective

（a;Challenging;p.10）

11.Competitionamongretailerssellingthesamegoodsandservicesishighestinwhichformofdistribution?

a.intensivedistribution

b.exclusivedistribution

c.selectivedistribution

d.verticalintegration

（a;Challenging;p.11）

12.Supplierssellthroughamoderatenumberofretailersin_____distribution.

d.intensive

b.dual

e.exclusive

d.selective

（d;Moderate;p.10/11）

13.Aretailstrategyis_____.

a.theoverallplanguidingaretailfirm

b.thechoiceandsatisfactionofatargetmarket

c.anintegratedeffortbyaretailer

d.agoal-directedeffortbyaretailer

（a;Moderate;p.12）

14.Whichstatementconcerningretailingisnotcorrect?

a.Retailinginvolvesbothgoodsandservices.

b.Retailingmustinvolvearetailer.

c.Directsellingispartofretailing.

d.Retailingisthefinalstageinachannelofdistribution.

（b;Challenging;p.4）

15.Withoutthesortingprocess,finalcustomerswould_____.

a.notpurchasegoodsonimpulse

b.notreceivecredit

c.havetoshopatindividualmanufacturers

d.reducethenumberoftransactionsnecessarytocompleteapurchase

（c;Challenging;p.8）

16.Consumersareabletoshopina“one-stopshoppingenvironment”duetothe_____.

a.increasedsizeofstores

b.developmentoffranchising

c.sortingprocess

d.developmentofprototypestores

（c;Moderate;p.8）

17.Aretailerisabletoappealtodifferenttargetmarkets,aswellasreachconsumersinmultipleplaces,throughengagingin_____.

a.Websales

b.multi-channelretailing

c.relationshipretailing

d.verticalintegration

（b;Moderate;p.9）

18.Channelcooperationandcontrolisgreatestwhen_____.

a.intensivedistributionisutilized

b.selectivedistributionisutilized

c.exclusivedistributionisutilized

d.manufacturersownandoperatetheirownretailingfacilities

（d;Challenging;p.10）

19.Amanufacturerseekingmaximumretailercooperationshouldutilizewhichformofdistribution?

a.exclusivedistribution

b.intensivedistribution

c.selectivedistribution

d.dualdistribution

（a;Moderate;p.10）

20.Thepotentialforchannelconflict（duetothehighpowerofaretailerrelativetoamanufacturer）isleastinwhichformofdistribution?

a.dualdistribution

b.exclusivedistribution

c.selectivedistribution

d.intensivedistribution

（b;Challenging;p.10）

21.Conveniencegoodsaregenerallymarketedusing_____distribution.

a.dual

b.exclusive

c.selective

d.intensive

（d;Challenging;p.10）

True-False

22.Retailingisanintermediatestageinthechannelofdistribution.

（F;Moderate;p.4）

23.Mailandtelephoneorders,directselling,andvendingmachinesalesarenotpartofretailing.

（F;Challenging;p.4）

24.Thelargestretailerintheword（intermsofsales）isWal-Mart

（T;Moderate;p.3）

25.Throughthesortingprocess,aretailercollectsanassortmentofgoodsandservicesfromvarioussuppliersandoffersthemtocustomersinsmallquantities.

（T;Challenging;p.8）

26.Aretailerusesmultipleretailformatsinmulti-channelretailing.

（T;Moderate;p.9）

27.Generally,amanufacturercanmaximizeitslong-runsalespotentialthroughtheuseofintensivedistribution.

（T;Moderate;p.10）

282.Retailersseektoincreaseimpulsepurchasesthroughpoint-of-purchasedisplaysandattractivestorelayouts.

（T;Moderate;p.10）

29.Acustomer’ssatisfactionwitharetailer’scustomerservicedependsonexpectationsandpastexperience.

（T;Moderate;p.18）

Chapter2

1.Alloftheactivitiesandprocessesthatprovideacertainvalueforthecustomerarereferredtoas_____.

a.avaluechain

b.customerservice

c.avaluedeliverysystem

d.relationshipretailing

（a;Moderate;p.25）

2.Thecustomerbase,customerservice,customersatisfaction,andloyaltyprogramsanddefectionratesarecomponentsof_____.

a.theAmericanConsumerSatisfactionIndex（ACSI）

b.customersatisfaction

c.themarketingconceptappliedtoretailing

d.relationshipretailing

（d;Moderate;p.28）

3.Aretailercanrewarditsbestcustomersthrough_____.

a.everydaylowpricing

b.manufacturer-sponsoredcoupons

c.customerloyaltyprograms

d.contestsandsweepstakes

（c;Moderate;p.36）

4.Whichstatementconcerningvalueisnotcorrect?

a.Valueisbasedonshoppers’perceptions.

b.Valueisbasedonperceivedbenefitsreceivedversusthepricepaid.

c.Valuerelatestotangibleproductdimensions.

d.Aprice-orientedshopperseekslowprices.

（c;Moderate;p.25）

5.Acustomerloyaltyprogramispartof_____.

a.relationshipretailing

b.customersatisfaction

c.transactionalretailing

d.revolvingcredit

（a;Challenging;p.28）

True-False-Terminology/Concept

6.Relationshipretailingisbasedonthebuildingandmaintenanceoflong-termrelationshipswithprofitablecustomers.

（T;Moderate;p.28）

7.Thevaluechainconceptrelatestoachannelofdistribution.

（T;Challenging;p.25）

8.Aretailerconcernedwithrelationshipretailingshouldconcernitselfwithattractingandkeepingnewcustomers.

（F;Challenging;p.36）

9.Customerloyaltyprogramsarebasedontheconceptofreinforcingaconsumer’spurchasingactivity.

（T;Moderate;p.36）

10.Asimplecustomerloyaltyprogramcanbebasedon“payforninecarwashes,getthe10thcarwashforfree.”

（T;Moderate;p.36）

11.Thecentralpremiseofavaluedeliverysystemisthateachchannelmemberisindependentofeachother.

（F;Moderate;p.25）

12.Theconceptsofintangibility,variability,andinseparabilityaremostapplicabletonongoodsservices.

（T;Moderate;p.40）

13.Point-of-salescanningequipmentenablesretailerstodevelopup-to-datesalesandinventoryreports.

（T;Moderate;p.）

Essay

14.Differentiatebetweentheterms“value”andthe“valuechain.”

（Moderate;pp.20-22）

Fromthecustomer’sperspective,Valueistheperception（知觉）thattheshopperhasofthevaluechain（价值链）.

Aretailvaluechainrepresentsthetotalbundleofbenefitsofferedbyachannelofdistribution.Itcomprisesstorelocation,customerservice,theproducts/brandscarried,productquality,prices,theretailer’simage,andsoforth.

15.Describethefourfactorsofrelationshipretailing.

thesefactorsshouldbeconsidered:

thecustomerbase,customerservice,customersatisfaction,andloyaltyprogramsanddefectionrates.

Chapter3

1.Anoverallframeworkofactionthatguidesaretailerisits_____.

a.missionstatement

b.corporatephilosophy

c.retailtactics

d.retailstrategy

（d;Moderate;p.54）

2.Eachofthestepsinaretailstrategyis_____.

a.interdependentwithothersteps

b.independentofeachother

c.organizedonthebasisofstrategyandtactics

d.organizedbycompany,geographicregion

（a;Moderate;p.54）

3.Thecandidevaluationoftheopportunitiesandpotentialproblemsfacingaprospectiveorexistingretailerisreferredtoas_____.

a.situationanalysis

b.implementationandanalysis

c.philosophyofbusiness

d.strategydetermination

（a;Moderate;p.55）

4.Aretailer’scommitmenttoatypeofbusinessandtoadistinctiveroleinthemarketplaceisits_____.

a.overallretailstrategy

b.organizationalmission

c.long-termplan

d.competitiveadvantage

（b;Moderate;p.55）

5.Amajoradvantageofbuyinganestablishedbusinessversusstartinganewbusinessis_____.

a.flexibilityinlocation

b.thegenerationofongoingsalesandprofits

c.beginningwithanunknownnameandimage

d.havingtoestablishsupplierrelationships

（b;Challenging;p.58）

6.Inwhi