企业管理Toyota.docx

企业管理Toyota.docx

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企业管理Toyota

CaseStudiesinInternationalManagement:

WorkingeffectivelyatToyota

Teammembers:

何翠欣洪佳萍冯玮高宇铃李燕梅彭佩

Cross-CulturalCommunicationandNegotiation

In2006Toyota’sCamrywasthebest-sellingcarintheUnitedStates,andthefirmshareoftheAmericanautomobilemarketwassolid.However,thecompanyisnotrestingonitslaurels.Toyotahasexpandedworldwideandisnowdoingbusinessinscoresofcountries.Visitthefirm’sWebsiteandfindoutwhatishasbeenuptolately.Theaddressis.Thentakeatourofthecompany’sproductsandservicesincludingcars,airservices,andsportsvehicles.Next,gotothejobssectionsite,andseewhattypesofcareeropportunitiesthereareatToyota.Finally,findoutwhatToyotaisdoinginyourparticularlocale.Then,drawinguponthisinformationandthematerialyoureadinthechapter7,answerthesethreequestions:

（1）WhattypesofcommunicationandnegotiationchallengesdoyouthinkyouwouldfaceifyouworkedforToyotaandwereinconstantcommunicationwithhome-officepersonnelinJapan?

（2）Whattypeofcommunicationtrainingdoyouthinkthefirmwouldneedtoprovidetoyoutoensurethatyouwereeffectiveindealingwithsenior-levelJapanesemanagersinthehierarchy?

（3）UsingTable7-1asyourguide,whatconclusionscanyoudrawregardingcommunicatingwiththeJapanesemanagers,andwhatguidelineswouldyouoffertoanon-Japaneseemployeewhojustenteredthefirmandislookingforadviceandguidanceregardinghowtocommunicateandnegotiatemoreeffectively?

（Page209）

I.Lead-inInformation

1.ProductsandServicesofToyotain2014

I.1Products

1.1.1Cars&minivan

1.1.2Trucks

1.1.3Crossovers&SUVs

1.1.4Hybrids&EVs

1.1.5Upcomingvehicles

1.2Services

1.2.1Financialservices

1.2.1.1CollegeGraduateProgram

GraduateswhohaveobtainedadegreewithinthelasttwoyearsmayqualifyfortheToyotaCollegeGraduateFinanceProgram,featuringa$750rebatetowardthepurchaseorleaseofselectnewToyotasthroughhisToyotadealerandToyotaFinancialServices（TFS）.

 TFSgoestothefrontoftheclasswithafinanceplanthatfeaturesthefollowing:

∙Nomonthlypaymentsforthefirst90daysonselectfinanceprogramsonallnewuntitledToyotavehicles

∙CompetitiveAPRsonallnewuntitledToyotavehiclesandToyotaCertifiedUsedVehicles

∙$750rebate whenyoupurchaseorleaseonselectnewuntitledToyotaCamry（excludesHybridmodel）,Corolla,Priusc,RAV4,TacomaorYaris,betweenApril1,2014andJuly7,2014

1.2.1.2MilitaryRebate

Inspiredbythecourageandcommitment,Toyotaisofferinga$500rebatetoeligibleU.S.militarypersonnel.ThisrebatecanbeusedtowardanynewToyotavehiclepurchasedthroughthedealerandToyotaFinancialServices.

Becausethesacrificesdon’tstopatthefrontlinesToyotaisalsoextendingitsMilitaryRebateoffertohouseholdmembersofeligibleU.S.militarypersonnel,includingGoldStarfamilies.

TheMilitaryRebateofferisavailableto:

∙-U.S.militarypersonnel

∙-HouseholdmembersofeligibleU.S.militarypersonnel（includingGoldStarfamilies）

∙-U.S.militaryretirees（within1yearofretirement）

∙-U.S.militaryveterans（within1yearofdischarge）

1.2.1.3RepeatCustomers

IfthecustomershavepreciouslyfinancedorleasedavehiclethroughTFSandaparticipatingToyotadealer,thecustomersmaybeeligibleforspecialbenefitsasreturningcustomers.Rewardswillbegiventothosecustomers.

1.2.2VehicleProtectionPlans

1.2.2.1VehicleServiceAgreements

Inadditiontoofferingmechanicalbreakdowncoverage,24/7RoadsideAssistance,travelprotectionbenefits,anddeductibleoptions,theVSAisbackedbyToyota,providingcustomerswiththeextendedpeaceofmindthatcomesfromknowingcustomersvehicleisingoodhands.

1.2.2.2Toyotaautocareprepaidmaintenance

ToyotaCarePlus extendsthemaintenanceplanthatcomeswiththecustomers’eligiblenewToyotaandprovidescontinuedcoverageoffactory-recommendedmaintenanceforuptoatotalof5yearsor75,000miles,whichevercomesfirst. Fromroutineoilchangestomajorservices,customers’vehicle'sfactory-recommendedmaintenancewillbecovered.

ToyotaAutoCareClassic offersprepaidmaintenanceserviceforusedToyotavehiclesandallowscustomerstosecurefactory-recommendedmaintenanceforuptoatotalof4yearsor55,000miles,whichevercomesfirst.

1.2.2.3Tire&WheelProtection

WithaTire&WheelProtectionplanfromToyotaFinancialServices,customersarecoveredwithreplacement-onlycoverage.

1.2.3Rentalservices

Exceptforsellingcars,Toyotaalsooffersrentalservices.Itmainlyprovidesfourtypesofrentalservices,business/leisuretravelrentals,trybeforeyoubuy,servicesrentalsaswellasbodyshoprentals.“Business/Leisuretravelrentals”enablecustomersenjoyalongweekendgetawayinacurrentmodel,orrentacomfortableToyotaforout-of-townguestsorbusinesstrips.“Trybeforeyoubuy”isaservicethatyoucanrentanewToyotacarandenjoythedrivingexperience,whichmayhelpyoutodecidewhichtypeormodelofcaryouaregoingtobuy.Whenyouneedtemporarytransportationwhileyourcarisintheshop,youcanrentacarfromToyota.Thisiscalled“Servicesrentals”.“Bodyshoprentals”isaservicethatifyourvehicleisbeingrepairedatthebodyshop,you'regoingtoneeddependableandreliabletransportation,ToyotacanofferyouafullyequippedlatemodelToyotathatcomeswithcomplimentary24-hourroadsideassistance.

2.CareerOpportunitiesinToyota（ByJul.3rd,2014）

Engineering&

Operating&

Manufacturing

SafetyCrashworthinessEngineer;ProjectEngineer;FuelCellVehicleDevelopmentEngineer;ElectricalEngineer;Plant&BuildingPlanningEngineer;SafetyEngineering;VehicleCFDEngineer;EFICalibrationEngineer;EngineCompartmentDesignEngineer;UnderBodyDesignEngineer;InteriorTrimDesignEngineer;WireHarnessCircuitryEngineer;VehicleThermalManagementEngineer;BodyweldEngineering;EngineeringSouthPaint/AssemblyNorth/WestPressWeld;EngineeringTechnologySpecialist;TechnicalToolingEngineer/QualityAssurance;QualityControl;1stClassOperatingEngineer;ProductionEngineer;Tool&Die（工具模具制作）;ProductionGroupLeader;SEIBITechnician,Assembly;Stamping&WeldingEngineeringSpecialist.

Marketing&

Finance&

Treasury

BigDataScientist;SeniorTreasuryAnalyst;SeniorFinancialAnalyst,Debt&Derivatives;TreasuryFunding&LiquidityManager;SeniorFinancialAnalyst–EnterpriseCostAnalysis/EnterpriseVehicleProfit/CorporateFinancialPlanningandAnalysis;PurchasingBuyer;Planner;TreasuryAccounting;SeniorAnalyst,CorporateReporting;SeniorAccounting&ReportingAnalyst;CommercialFinanceCreditAnalyst;Supervisor-Sales&PropertyTax;AreaSalesManager.

HumanResources&Administrative&Clerical&CorporateStrategy

TMR（TalentManagement）Specialist;SeniorConsumerInsightsConsultant;TexasStateLobbyist;Bi-lingualJapaneseAdministrativeSupportProfessional;Manager-CorporatePlanningOffice;SeniorInternalAuditor（AmericasRegion）.

InformationSystems&

After-salesServices

ClaimsSpecialist;CustomerServiceRepresentative;BilingualCustomerServiceRepresentative;CollectionsCustomerServiceRepresentative-Chandler;Specialist,MaterialsOrdering-ProductionControl;CompensationAdministrator.

Design

DesignEngineer;BodyDesignEngineer;exteriorCarDesigner/Stylist;SeniorColorandMaterialsDesigner.

3.Toyota’snewmovementinChina

ItisreportedthatToyotawillmainlyfocusonthreeimportanttargetsinthefuturedevelopment.

Firstly,itwillendeavortoachievethattheJapanesebrandoccupiesthefirstplaceinmarketshare,everybigbrand’smarketshareranksinthethirdplace,andannualsalesvolumegraduallyreaches2million.

Secondly,ToyotapromisedtocontinuetoissuenewcarmodelintoChinamarket.Itispredictedthatwithin3years,by2017,itwillissuemorethan15newcarmodelsinChina.

Thirdly,Toyotawillfurtherstrengthenitsproductionsystem,inordertosatisfydifferentdemandsofChineseconsumerswithregardstothemobilelife.

ToyotahasbeenhopingtomakecontributionstoChinesesocialdevelopmentthroughenvironmentaltechnology.Itwillsparenoefforttopromotethenationalizationofhybridvehicle.In2015,ToyotawillapplyhomemadehybridpowertraininthenewCorollaandLevinmodels.Therefore,theywillmeetwiththepublicasfullynewhybridvehicles,reallypromotingthedevelopmentofChineseautomobileindustryandmakingcontributionstothebuildingofharmonioussocietyinChina.

4.Eye-catchingNewsandEventsRecently

4.1.TMCAnnouncesResultsforMay2014

ToyotaCity,Japan,June27,2014—ToyotaMotorCorporation（TMC）announcesitsproduction,domesticsalesandexportresults,includingthoseforsubsidiariesDaihatsuMotorCo.,Ltd.andHinoMotors,Ltd.,forMay2014.

4.1.1.May2014ResultsUnit=onevehicle;figuresin（）showyear-on-yearpercentagechange

Toyota

Daihatsu

Hino

Total

ProductioninJapan*1

Passengercars

223,370（-9.0）

47,589（-3.0）

----

270,959（-8.0）

Trucks&buses

27,107（-7.9）

15,808（23.0）

12,211（-8.0）

55,126（-0.8）

Total

250,477（-8.9）

63,397（2.4）

12,211（-8.0）

326,085（-6.9）

SalesinJapan*2

Passengercars

86,505（-10.9）

38,512（-3.6）

----

125,017（-8.8）

Trucks&buses

12,033（-4.2）

12,138（5.8）

2,701（3.3）

26,872（0.8）

Total

98,538（-10.1）

50,650（-1.5）

2,701（3.3）

151,889（-7.2）

Exports

Passengercars

109,489（-21.0）

512（-3.6）

----

110,001（-21.0）

Trucks&buses

14,050（-10.1）

----

6,503（-13.6）

20,553（-11.3）

Total

123,539（-19.9）

512（-